How To Avoid "Internet Marketing" Burnout
Copyright 2003 By Willie Crawford

Frequently I hear from on-line friends who are leaving the
"arena" to go back to the off-line world. They have tired
of the internet marketing game and all of the mental strain
it involved. They weren't making any real money and gave
up. They simply burned out and tired of the whole "racket."

The cause and solution to their very big problem often
jumps out at me. The solution to your avoiding the very
real possibility of internet marketing burnout becomes
very obvious upon closer examination.

Here's the typical scenario:

A person wants to supplement their income so that they can
afford some of the nicer things for themselves
and their families. Maybe they just want to get "out from
under" a staggering mountain of bills. While surfing
the internet they read about how others are making lots
of income by selling things on-line. So they decide that
this offers real possibilities for them.

This person reads about products and programs that make
sense to them and so they signup... and are often given
self-replicating websites to refer others to. They are
told to just begin referring others and then money will
start rolling in. They are told lots of ways to drive
traffic to their site. They get busy doing the things
they are told will work.

After a few months, this person hasn't made even a
single sale. They begin asking for advice on the
discussion forums and lists. Others who are in the same
predicament, help them brainstorm. The only problem with
the solutions that they often offer is that they aren't
producing any results for the "advisor!" As Harvey Mackay
titled one of his best-selling books, "Beware The Naked Man
Who Offers You The Shirt Off His Back!" Following this bad
advice and using unproven ideas, this person continues
struggling.

Eventually figuring out that *maybe* they're offering the
wrong product this person looks around and joins a few
more affiliate programs. They look for other products that
will hopefully sell better. The problem often is that they
*still* choose bad products. This is the number one problem
that I see among those not making any sales. They simply
choose products that no-one wants. So they spend another
3-6 months marketing other products nobody wants. They often
try to market these products to others marketing the same
products. They sometimes all seem to run the sames ads in
the same ezines. Of course they don't make any sales.

That's the problem and why anybody would eventually
burnout and give up. Here's the solution:

First of all make sure that you only offer products that
people want, know that they want, and offer these products
to people willing to pay for them. As Marlon Sanders
frequently says, "Whatever they're buying, I'm selling."
Find out what the market wants by listening to them
describe their problems. Then offer solutions.

Identify problems that your customers have and make them
aware of the solution. You sometimes need to make them
aware of the *problem* first. That's just good copywriting
though. To learn good copywriting check out Bob Serling's
32 step system called Power Copywriting For The Internet.
It's what I use and you can read about it at:
http://PowerCopywritingForTheInternetByBobSerling.Com

If your prospects aren't painfully aware of a problem they
have, then they probably aren't going to look for solutions.
Good copywriting makes them away or both problem and
solution. It saves you a lot of wasted time and frustration.

A second part of the puzzle that many miss is that you
need to make sure your customers are willing to pay for
the solution. I have nothing against people looking for
no-cost items but "freebie seekers" aren't going to buy
your product. Therefore, it's a total waste of time to
market to them. People who search for no-cost ways to
run their business often haven't figured out the real value
of their time. They haven't discovered that most often
it's worth paying a few dollars to get someone to provide
a product or service that's going to offer an immediate
and substantial return.

You must get your message in front of those who understand
that solutions to their problems have costs. The others
aren't willing to buy what you're offering no matter how
many times you present your message.

You must get your message in front of those who understand
that solutions to their problems have costs. The others
aren't willing to buy what you're offering no matter how
many times you present your message. Repeat that to
yourself several times - every day! Until you understand
that on a "gut level," you're setting yourself up for burnout.

The other major mistake many make which guarantees burnout
is that they get trapped in something that they hate doing.
If your on-line business involves something you enjoy doing,
then it doesn't seem like work. It seems more like a hobby
or you're just doing something you'd be doing anyway. Locate
others who share the same interests and many will become your
customers. That's another secret... people spend money on
their interests. Often those interests come with problems,
and so you offer solutions to those problems.

That's the quick and dirty solution to avoiding "internet
marketing burnout." Offer something that people want, know
that they want and are willing to pay for. Get involved
marketing something you enjoy marketing. Do the exact
opposite and you guarantee you're going to fail. Just think
about it! Then ask yourself if this is what you've been
doing. If so, change today and watch what a difference it
makes both in your income and in your happiness :-)

Willie Crawford is a popular writer, speaker, and internet
marketing consultant. He teaches people how to automate most
of the mundane chores of running an online business. Discover
how you can automate 98% of your business today by visiting:
http://ProfitAutomation.com It will make your life easier.

NOTE: This article may be freely reprinted in your ebook,
ezine, website, or offline publication provided the resource
box remains unchanged. Affiliates of my ProfitAutomation
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affiliate url.

This article first appeared in our free weekly ezine - Limitless Marketing Ezine.  We feature an original article in each informative issue. To subscribe please use this box:

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