How To Make A LOT More Sales – So Simple And Always Works!
Copyright 2014 by Willie Crawford
If you are selling anything, online or offline,
and not making many sales, there is a reason why.
The very simple solution to making many times
more sales is “identifying the reason WHY and
It really is that simple. Identify what you’re
doing wrong, and correct it
In this article, I’ll focus on the online world,
but as I said earlier, it’s the same in the
I see so many people doing email marketing where
they send out an email and get an incredibly
poor response. They do this day after day, but
never slow down enough to identify what the
problem is within the process/system so that
they can correct it.
If you identify the problem or constraint, and
then fix that, sales can’t help but increase.
So let’s look at some of the more common problems.
One that I’ve seen a LOT with email marketers is
poor email delivery. If that’s your problem, then
you need to identify why your emails aren’t getting
through, and FIX that.
One issue I’ve seen with email deliverability is
blacklisted domains… either the marketer’s domain,
or the domain of the third party service provider.
For affiliate marketers, the domain of the product
owner may also be blacklisted. I see many products
promoted VERY aggressively, and that often leads
to the domain for the product owner being blacklisted
… often via ISP’s AND social media sites. That’s
one reason that I recommend always using redirect or
cloaked links. If you use cloaked links and the
domain of the product owner is blacklisted, then
your email “should” still get delivered.
I also often see email marketers sending from their
own servers, which are often misconfigured… or
the script that they are using to broadcast is
misconfigured. That’s one of the reasons that I
use several third party autoresponder services…
where I know that tech support at these companies
KNOW what they are doing.
Yes, broadcasting from a script hosted on your
domain can save a LOT of money, but unless you
really know what you are doing, you shoot yourself
in the foot. I’ve been doing email marketing
for over 18 years, and I DON’T use scripts hosted
on my servers.
I use several autoresponder services, and I test
and track EVERYTHING very closely… because
deliverability, and similar factors do change from
time to time. You should test and track
EVERYTHING too. If you don’t know what’s working
and what’s not… you don’t know what to stop doing
(or at least tweak), and what to keep doing. You are
not doing true direct response marketing, and may
very soon be out of business.
If you want to know my very favorite tool for testing
and tracking, just send me a note. I’ll happily tell
you, but I don’t think that you want me to post it
here for your competitors to take advantage of. It’s
Another very common reason that I see affiliate
marketers not making more sales is that they are
sending traffic to a poorly written sales page.
Often, the product owner, who is a poor copywriter,
is too cheap to invest in hiring a professional
copywriter. That dooms sales from the very
beginning, no matter how good the product is.
If you really like a product, and sincerely
believe it will help your subscribers/followers,
but the copywriting stinks, one solution is to
write your OWN sales page, hosted on your domain,
and then deep-link directly to the checkout page.
CAUTION: If you choose to use the above solution,
test things out and makes sure that cookies are
tracking properly, so that you get credit for
That brings me to another reason that you, as an
affiliate, may be seeing poor sales results. The
merchant/product owner that you are working with
may have deliberately set things up so that you
don’t get credit for the majority of the sales that
you are responsible for.
There are merchants who know that most sales will
be made later in the process, so they set very
There are merchants who set up their sales pages
primarily to capture the lead. Then when they
follow-up they either overwrite your cookies, or
again, have very short-term cookies. This is why
most of the serious affiliate marketers that I know
WON’T promote product where there is a lot of
“leakage” in the sales page.
A webpage should have one primary purpose, and it
should focus EXCLUSIVELY on that purpose. So, if
it’s a sales page, it should not be set up to
capture the lead, or to promote some secondary
pet project, or to recruit affiliates. If the
product owner wants to accomplish those other
purposes, then the solution is generally an exit
popup. AFTER the prospect has already decided not
to buy (on this visit), and has decided to leave,
then that is the time to focus on other purposes.
Even in the cases where the prospect has decided
not to buy on the current visit, I believe that
the affiliate should still be given credit for the
sale when the prospect eventually buys. That’s
why I primarily promote affiliate products where
the merchant offers “lifetime commissions.” If
you’re responsible for the prospect discovering the
merchant, then I believe that you should be rewarded
when they eventually buy from that merchant.
Another reason that I’ve seen webpages convert very
poorly is that they lack credibility. If I read
a webpage, and I don’t believe the claims being
made, then I assume that my potential customers
will feel the same way. So, I don’t promote those
Getting back to figuring out the reason why
something is not working (or solving any problem),
I ‘ve found that often the solution will come to
me on its own, if I just turn it over to my
subconscious mind. I simply focus on the problem,
go to bed thinking about it, and often wake up
with a clear (obvious) solution. Your subconscious
mind continues to work on the problem while you
I could easily write a book on this entire topic, but
It really IS as simple as asking why what you are
doing is not working. It’s also critical that you
not keep doing what is not working… which is
what far too many people do. If it’s not
working, then something obviously needs to be
Willie Crawford has been email marketing, and teaching
others how to earn a living from the internet since 1996.
For more of his always informative, experience-based
articles, subscribe to his free ezine at: http://WillieCrawford.com
Because as you probably know, the Facebook News Feed is THE most
popular space on the web.
So it’s no wonder that Internet marketers from all around the
world have turned to it a way of earning a living. Yep – a way
of earning a living. Not just pocket change.
Want to know how you can get a piece of the action?
In a nutshell, they’re using a brand new social software that
lets you drive instant, targeted traffic to ANY website you
want… AND build a massive list, literally overnight…
…by leveraging crowd-marketing principles that will AUTOMATICALLY
spread your links all across the FB News Feed… putting your offers
in front of millions of sets of eyes (yep, that means Free
Traffic To Your Offers)…
The easiest way to rank your website on the first page of Google?
Definitely contextual backlinks. Because they are surrounded with
many keywords, they have more value than spammy links from forum
profiles or blog comments. They also look more natural.
3 Roads To Success
There are 3 easy ways to build contextual backlinks. You can:
* Create a ton of Web 2.0 sites and publish your articles with
* Guest post on other people’s blogs.
* Publish articles in article directories.
And that’s pretty much it.
You’ve probably already heard that. But, that’s not all. You
shouldn’t stop there. For real success, you need to go that extra
Going The EXTRA MILE
You shouldn’t just link to your “money site”… You need to build
links to all of your web 2.0 sites as well! You need to build
links to your links. We call them “second tier” links. They make
all the difference. They make your support sites seem more
“legit”. They make links from support sites more valuable. You
want that, RIGHT?!
You may argue with me that this requires TONS of content. It’s
true. I’ll reveal the solution after I answer another open
How to build “second tier” links? Simply, create Web 2.0 sites,
write guest posts and publish articles in article directories —
and use all this content to link to your “first tier” links!
Huh… I can’t believe how EASY it is. All you need is enough
content. And I’ll tell you how to get it. It can be very cheap
(or even FREE).
FREE Content — A Myth?
Many people aren’t telling you about this strategy because they
don’t want you to know how POWERFUL it is. Using a top-quality
article spinner is GUARANTEED to generate all the content you
need… in seconds, for no money at all after your initial
Even better news is that BAD spinning doesn’t cut it anymore
these days. Google hates poorly spun articles. I hate them too.
That is why you need to pick an article spinner that is able to
spin content just like humans — and you’ll be able to DOMINATE
I personally prefer Spin Rewriter. I’ve tried all of them and at
the moment only Spin Rewriter is able to produce readable and
unique content. With a SINGLE click. aND They have also just
launched a BRAND NEW version, Spin Rewriter 5.0! You may want to
take a peek:
Anyway, there is a 5-day free trial, so you can test it for
yourself. No strings attached! Imagine, how many articles you can
spin in 5 days. Completely FREE.
P.S.: Guys from Spin Rewriter don’t just sell software. They also
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Holiday shopping is forecasted to be down overall, but online
shopping is forecast to be up according to PWC Us and Strategy
Here’s the overall forecast for the U.S. which is worth reading: http://www.pwc.com/us/holidayoutlook
I have one physical product that I sell all year, but I make over
80% of my sales between Halloween and New Years Day. This has
been true for me and this paticular product for 14 years
Virtually all successful marketers, AND successful copywriters,
rely upon their “swipe files!”
One of the most successful and EXPENSIVE copywriters that I know
is Dan Kennedy. Dan teaches us in his newsletters, and direct
mail pieces, to “swipe and deploy.”
In other words, he teaches us to “model” what has already proven
successful for others. You’re basically taking advantage of
their research, testing, and tracking… which may have costs
them tens of thousands to tweak and get just right!
I’d like to encourage you to add these 10 Exact Copies of
Successful Sales Funnels to you swipe files.