How To Make A LOT More Sales – So Simple And Always Works!

October 29th, 2014

How To Make A LOT More Sales – So Simple And Always Works!
Copyright 2014 by Willie Crawford

If you are selling anything, online or offline,
and not making many sales, there is a reason why.

The very simple solution to making many times
more sales is “identifying the reason WHY and
correcting it!”

It really is that simple. Identify what you’re
doing wrong, and correct it :-)

In this article, I’ll focus on the online world,
but as I said earlier, it’s the same in the
offline world.

I see so many people doing email marketing where
they send out an email and get an incredibly
poor response. They do this day after day, but
never slow down enough to identify what the
problem is within the process/system so that
they can correct it.

If you identify the problem or constraint, and
then fix that, sales can’t help but increase.
So let’s look at some of the more common problems.

One that I’ve seen a LOT with email marketers is
poor email delivery. If that’s your problem, then
you need to identify why your emails aren’t getting
through, and FIX that.

One issue I’ve seen with email deliverability is
blacklisted domains… either the marketer’s domain,
or the domain of the third party service provider.

For affiliate marketers, the domain of the product
owner may also be blacklisted. I see many products
promoted VERY aggressively, and that often leads
to the domain for the product owner being blacklisted
… often via ISP’s AND social media sites. That’s
one reason that I recommend always using redirect or
cloaked links. If you use cloaked links and the
domain of the product owner is blacklisted, then
your email “should” still get delivered.

I also often see email marketers sending from their
own servers, which are often misconfigured… or
the script that they are using to broadcast is
misconfigured. That’s one of the reasons that I
use several third party autoresponder services…
where I know that tech support at these companies
KNOW what they are doing.

Yes, broadcasting from a script hosted on your
domain can save a LOT of money, but unless you
really know what you are doing, you shoot yourself
in the foot. I’ve been doing email marketing
for over 18 years, and I DON’T use scripts hosted
on my servers.

I use several autoresponder services, and I test
and track EVERYTHING very closely… because
deliverability, and similar factors do change from
time to time. You should test and track
EVERYTHING too. If you don’t know what’s working
and what’s not… you don’t know what to stop doing
(or at least tweak), and what to keep doing. You are
not doing true direct response marketing, and may
very soon be out of business.

If you want to know my very favorite tool for testing
and tracking, just send me a note. I’ll happily tell
you, but I don’t think that you want me to post it
here for your competitors to take advantage of. It’s
that effective ;-)

Another very common reason that I see affiliate
marketers not making more sales is that they are
sending traffic to a poorly written sales page.
Often, the product owner, who is a poor copywriter,
is too cheap to invest in hiring a professional
copywriter. That dooms sales from the very
beginning, no matter how good the product is.

If you really like a product, and sincerely
believe it will help your subscribers/followers,
but the copywriting stinks, one solution is to
write your OWN sales page, hosted on your domain,
and then deep-link directly to the checkout page.

CAUTION: If you choose to use the above solution,
test things out and makes sure that cookies are
tracking properly, so that you get credit for
your referrals.

That brings me to another reason that you, as an
affiliate, may be seeing poor sales results. The
merchant/product owner that you are working with
may have deliberately set things up so that you
don’t get credit for the majority of the sales that
you are responsible for.

There are merchants who know that most sales will
be made later in the process, so they set very
short-term cookies.

There are merchants who set up their sales pages
primarily to capture the lead. Then when they
follow-up they either overwrite your cookies, or
again, have very short-term cookies. This is why
most of the serious affiliate marketers that I know
WON’T promote product where there is a lot of
“leakage” in the sales page.

A webpage should have one primary purpose, and it
should focus EXCLUSIVELY on that purpose. So, if
it’s a sales page, it should not be set up to
capture the lead, or to promote some secondary
pet project, or to recruit affiliates. If the
product owner wants to accomplish those other
purposes, then the solution is generally an exit
popup. AFTER the prospect has already decided not
to buy (on this visit), and has decided to leave,
then that is the time to focus on other purposes.

Even in the cases where the prospect has decided
not to buy on the current visit, I believe that
the affiliate should still be given credit for the
sale when the prospect eventually buys. That’s
why I primarily promote affiliate products where
the merchant offers “lifetime commissions.” If
you’re responsible for the prospect discovering the
merchant, then I believe that you should be rewarded
when they eventually buy from that merchant.

Another reason that I’ve seen webpages convert very
poorly is that they lack credibility. If I read
a webpage, and I don’t believe the claims being
made, then I assume that my potential customers
will feel the same way. So, I don’t promote those

Getting back to figuring out the reason why
something is not working (or solving any problem),
I ‘ve found that often the solution will come to
me on its own, if I just turn it over to my
subconscious mind. I simply focus on the problem,
go to bed thinking about it, and often wake up
with a clear (obvious) solution. Your subconscious
mind continues to work on the problem while you

I could easily write a book on this entire topic, but
won’t :-)

I will close by sharing with you a tool that I use,
which more than TRIPLED my sales! Take a look

It really IS as simple as asking why what you are
doing is not working. It’s also critical that you
not keep doing what is not working… which is
what far too many people do. If it’s not
working, then something obviously needs to be

Willie Crawford has been email marketing, and teaching
others how to earn a living from the internet since 1996.
For more of his always informative, experience-based
articles, subscribe to his free ezine at:

Value Equation Brings In $15,305.71 For PLR Product – Don’t Miss This

October 27th, 2014


This is How The FaceBook NewsFeed Can Churn Out Unlimited Free Traffic For You

October 11th, 2014

My friends Tom and Stu, the creators of the super powerful
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A Well Known, Yet Underestimated SEO Trick For 2014… and 2015!

October 10th, 2014

The easiest way to rank your website on the first page of Google?

Definitely contextual backlinks. Because they are surrounded with
many keywords, they have more value than spammy links from forum
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3 Roads To Success

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* Create a ton of Web 2.0 sites and publish your articles with
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* Guest post on other people’s blogs.

* Publish articles in article directories.

And that’s pretty much it.

You’ve probably already heard that. But, that’s not all. You
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You shouldn’t just link to your “money site”… You need to build
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You may argue with me that this requires TONS of content. It’s
true. I’ll reveal the solution after I answer another open

How to build “second tier” links? Simply, create Web 2.0 sites,
write guest posts and publish articles in article directories —
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Talk soon,


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Are you positioned for the 2014 holiday shopping season?

October 10th, 2014

If not, you are probably a little late… depending upon what you

This video provides insights on how I prepared and continue to
prepare to step in front of the buying frenzy:

Holiday shopping is forecasted to be down overall, but online
shopping is forecast to be up according to PWC Us and Strategy
Here’s the overall forecast for the U.S. which is worth reading:

I have one physical product that I sell all year, but I make over
80% of my sales between Halloween and New Years Day. This has
been true for me and this paticular product for 14 years :-)


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Does Article Spinning Work? Watch This Video!

October 9th, 2014

I’ve personally written and published/distributed approximately
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I wrote each of those articles from scratch, and never really looked
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I Hope You’re Not Creating Your Websites And Funnels From Scratch!

October 8th, 2014

Virtually all successful marketers, AND successful copywriters,
rely upon their “swipe files!”

One of the most successful and EXPENSIVE copywriters that I know
is Dan Kennedy. Dan teaches us in his newsletters, and direct
mail pieces, to “swipe and deploy.”

In other words, he teaches us to “model” what has already proven
successful for others. You’re basically taking advantage of
their research, testing, and tracking… which may have costs
them tens of thousands to tweak and get just right!

I’d like to encourage you to add these 10 Exact Copies of
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October 8th, 2014

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You’ve Heard Of Clickbank Right? [Breaking News]

October 7th, 2014

It’s a buyer targeting technology
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