These posts are only available for those who
registered for access via this Warrior Special
Offer: http://WillieCrawford.com/100kInJanuary2012/
The posts document how I’m actually generating a
minimum of $100,000 in January 2012 using internet
marketing tactics.
It’s a fairly comprehensive education 
Register for access here:
http://WillieCrawford.com/100kInJanuary2012/
Willie
I really need your help.
One of my biggest projects of the year leads off
with my participating in a free self-help giveaway.
I contributed three gifts to that giveaway here:
There are actually over 750 free gifts all related
to self-help, and personal development (building a
better life).
I’ve actually devoted 2012 to changing a lot of
lives in a major way, and I’ve started doing that
already, but by leveraging this JV event, I can do so
much more!
The event itself ends on January 31st, and that’s
also when a contest that they are running (between
JV partners) ends. The three winners are simply the
JV partners who refer the most site visitors.
So, the help that I need from you, is for you to
simply check out the site at:
http://timic.org/FreeGifts/
As a reward, I’m going to hold a drawing on Satuday,
January 28th, at Noon Central Standard Time, using
a random number generator. The winner of that drawing
will get a brand new iPad 2 (64Gigabytes), valued at
$800.
To enter the drawing, you just need to check out the
site, then send me an email at:
willie.crawford@gmail.com with nothing more than
the subject line:
“January 28th iPad 2 Drawing”
Using that subject, will allow your email to be
automatically filtered into a folder with all of the
entries.
As soon as the drawing is conducted on Saturday,
I’ll notify all entrants
I personally carry my iPad 2 practically everywhere
that I go. It’s my mobile office, so I know that you
will love winning this one.
Thank you in advance for your help.
Willie
Like many people, I spent much of my life in abject poverty.
I never worried about my next meal because we lived on a farm,
and grew much of our own food. However, we often went without
things such as home heating oil, medical treatment, and more
than one pair of dress shoes, so I can relate to being poor.
Getting good grades, I was nudged towards college, where by
some miracle, I thrived, and then went into the military.
A 20-year military career was followed by starting my own
internet-based business, where I was fairly successful.
Yet, throughout all of those years, I don’t think that I can
honestly say that I was every really “happy,” felt comfortable
around most people, or felt like I was doing something really
meaningful.
I always felt “agitated” and unsure that I was doing what I
was meant to be doing.
It felt like I had missed that day at school when the
instructions for fitting in, and being supremely happy were
passed out.
Sure, I learned over the years from many great teacher, and I
practically memorized dozens of great books by deep thinkers.
I had been taught that the real secret to success was getting
out of your own way and letting it happen. Most of us, when on
the cusp of major success, do something to sabotage it… for
some strange reason.
I had been taught that you attract good things into your life,
by properly aligning with the flow… whatever that was suppose
to mean.
After 52 trips around the sun, I had sort of given in to the
idea that I wasn’t meant to have those things like real happiness,
deep meaningful success, life without money worries, or doing
something that gave me any real satisfaction.
Then one day, I tuned in to a free webinar offered by Brian
Ridgway. Brian’s webinar was on “Getting Unstuck” in all areas
of you life. I had to admit that I felt STUCK… like a stranded
cosmic traveler, not sure of the who, what, where, when, how,
or why of it all.
Up until that point, I was really just along for the ride.
On that webinar, Brian stepped everyone through a very simple
exercise where I instantly saw how I fit in with all of “those
other people.” You know… the ones we have to share this planet
with, and interact with regularly.
The very next day, I found myself not only feeling different
and smiling more, I notice those around me acting different and
smiling “at me” more.
What had changed?
Why did I suddenly actually feel TOTALLY happy, like I was
a genuine success, and that I was making a difference?
I felt that way because of a change in my THINKING brought
about right on that free webinar!
Now, if you are anything like I was, I invite you to tune in
to Brian’s next free webinar that I’ve coordinated for you
here: http://timic.org/Why/
Happiness… even bliss… is as close as a tiny shift in your
thinking that can happen right on this free webinar.
Check it out, you’ll be “happy” that you did.
Willie Crawford
A happy, successful person
living a life that feels very purposeful!
In case you haven’t registered (or even heard about)
my friend, Yanik Silver’s Underground Online Seminar 8
- time is running out!
You’ve got until January 31st to grab all your
discounts and freebies reserved for you.
http://WillieCrawford.com/UG8/
Even though this event isn’t until March you need to
move on this fast because it’s been SOLD-OUT every
year for the past 7 years…
while other seminars are still trying to sell tickets
up until the very day of their event.
Now in case you’re not really sure about this event –
I’ve asked Yanik to put together few reasons why you
need to be here. Instead of five or six reasons like
I thought he’d give me – here are his 23 reasons…
–
Reason #1: Not the same “usual suspects” who speak at
almost every seminar. I’ve brought together an elusive
group of real-world “doers” to present what they’re
doing online.
–
Reason #2: No one speaking is making the bulk of their
income from the “Internet World” or selling “How to
Make Money”. (That means they can’t be a ‘shovel
seller’.)
–
Reason #3: The speakers combined, bring in millions
online selling everything from eBooks, real physical
products, information products, software, advertising,
CPA networks, membership sites & more.
–
Reason #4: Not 1, but 2 World-class keynote speakers.
Keynote #1 – Brendon Burchard who went from a broke,
unknown entrepreneur to making $4.6 million in less
than 24 months. He is the founder of Experts Academy
and the #1 New York Times and #1 USA Today bestselling
author of The Millionaire Messenger.
Keynote #2 – Managing Director for South Fork Ventures,
Robert Hirsch who has grown six companies from the
$5-50 million mark.
You’ll be able to get up close and personal with them
both. And that’s just one of the reasons why there
are NO seminars like the Underground® event.
–
Reason #5: Networking opportunity not to be missed -
guests, attendees, speakers and Internet “celebrity”
experts will all be there to do business together.
–
Reason #6: The speakers will all be giving up their
juiciest secrets and best info because they are
competing for the title of “Top Underground Marketer”
and a $10,000 prize for their favorite charity.
(They sure don’t need the money.) 
–
Reason #7: Take a tax-deductible trip to the Nation’s
capital, Washington, D.C. (talk to your tax
professional first).
–
Reason #8: Spend a couple extra days and bring the
family to Washington, DC. The Nation’s capital is a
must-see destination for anyone. From the sprawling
monuments, to the famous sites to the historical
landmarks to the trendy streets of Georgetown – you
will find more than enough to keep you occupied.
–
Reason #9: New information straight from the trenches
on Web 2.0, Social media, membership sites, content
sites, niche marketing, information marketing, search
engine optimization, blogging, joint ventures, email
marketing, selling real products & services, list
building and much more…
–
Reason #10: Easy 3-pay payment plan makes your
investment easy on the wallet. (You can pay *AFTER*
you profit at the event in March.)
–
Heard enough? Check it out –
http://WillieCrawford.com/UG8/
–
Reason #11: Brand spanking NEW information from me
that I’ve never, evershared before.
–
Reason #12: $1500 off ‘Early-Bird’ ticket price.
After January 31st, 2012 the price will drastically
increase. This is the lowest price going!
–
Reason #13: Confidential information to be shared.
Several of the presenters have already warned me that
they will need to turn off the cameras and the
microphones so they can reveal ‘off-the-record’
information they don’t want to be recorded. Yes that
does mean I will be taping this event but I
definitely do NOT have plans on releasing it to the
general public in its entirety.
In fact, two years ago our “Mr. X #1 and Mr. X #2″
won the Underground® marketer of the year award by
audience vote but their ENTIRE presentation was not
recorded so the only way of getting the info was
attending LIVE!
So if you plan on waiting for the tapes – realize I
may make parts of it, heavily edited and censored
tapes available later on. That means the only way
to get full disclosure is to get here in person!
Also, a strict Non-disclosure policy will be in
effect.
–
Reason #14: ** Only for Early-Bird Sign-ups**
You’ll be joining my guest presenters, experts and
Internet buddies for a “VIP” networking dinner!
When you register before Jan 31st you’ll receive a
special VIP ticket and confidential password. You
must have both in order to gain admittance into a
private, closed-door dinner I’m holding on the first
night of the Underground® 8 seminar.
It’s THE ideal time and place to cut JV deals, build
relationships, and do high-level networking most
people never have access to. I guarantee fortunes will
be made in this room from the deals being done, some
off-chance remark or an idea thrown out. I’m literally
bolting the doors shut and the only way to get inside
is by having your red VIP ticket and password. This is
an exclusive bonus only until the early-bird cut off
or until the limited number of spots are taken
(whichever comes first). After that time there is
absolutely NO way to pay to get in!
–
Reason #15: ** Only for Early-Bird Sign-ups**
The Complete Underground® 7 Seminar Video Series.
Normally, to purchase this entire DVD series, you’d
spend $995. But claim your ticket(s) for Underground® 8
before January 31 and you’ll receive online access to
the entire video series for FREE!
–
Reason #16: ** Only for Early-Bird Sign-ups**
Access to the Fundamental Internet Success Video
Training Series
If you haven’t started online or are just getting
started and want to know the fastest way to putting
money in your pocket then you are going to love this
video training. I’ve cut through the all the hype
and B.S. that is out there and recorded an entire
training series that reveals…
1. Tips and tools to find hot product ideas, hidden
niche markets and how to validate existing ideas to
make sure they are profitable.
2. How to build a killer sales website for non-techies
on a budget.
3. How to get targeted profitable visitors to your
website in ANY industry.
4. Tips and tools to test, tweak, and track your
way to more traffic, more sales, and more repeat
customers.
With this resource you’ll be more making money
online in no time.
–
Reason #17: Networking opportunity not to be missed
My buddies (who also happen to be world-class Internet
and direct marketing experts) have been clamoring to
attend.
I don’t know who will show up this year but previous
high-profile attendees were Dan Kennedy, Jonathan Mizel,
Jim Edwards, Marlon Sanders, Jeff Johnson, Jeff Walker,
Stephen Pierce, Bill Glazer, Perry Marshall, Rosalind
Gardner, Joel Comm, Willie Crawford, Mike Filsaime,
Russell Brunson, Michel Fortin, Michael Holland, Phil
Wiley, Kevin Wilke, Andrew Fox, and many others who came
to learn and not to B.S. in the hallways.
In addition to that, there’s the previous “Rogue Agents”.
Many of these guys and gals have told me in no uncertain
terms they absolutely want back in to learn from the new
presenters, network and be part of the action. (Who knows
- I may even ambush them and put some of them work or
give them the microphone and put them on the spot.)
–
Reason #18: Real Results
The success stories from last years attendees continue to
pour in…
“…Six ideas, in particular, that we got from the speakers
fit into our business model perfectly and will allow us to
reach our goal…”
- Dave and Heidi Perry, Pleasant Grove, UT
“… I came away with 3 pages of BIG IDEAS. Even if you
sent me home on 2 pm on Day 1, I would have still felt like
I got many times my money’s worth.”
- Paul Partridge, Westfield, NJ
“…The Underground event was hands-down THE best event
I have ever invested in. The information was so fresh
and valuable…”
- Carol Tuttle, Sandy, UT
“When I attended your seminar I did not know anything about
Internet marketing… After I attended your seminar and
when you presented your stuff on selling high priced
products I had a very strong feeling that I could do
something similar in my site… I owe you a lot simply
because your seminar gave me the option to exercise freedom.”
- A. “Vish” Vishwanath, Mumbai, India
These results are from every level of Internet experience
from total newbies to experienced veterans.
–
Reason #20: Big, bold brassy guarantee…
At the end of the first day if you don’t believe what
you’ve discovered is pure moneymaking gold or you decide
not to stay for the whole event or you are disappointed in
anyway, for whatever reason, just discretely turn in your
Secret Agent gadgets and your materials to one of our
staff members. Say the code word and you can exit with a
full refund of your tuition. Plus I’ll give you $250 for
your first nights hotel and expenses.
–
Reason #21: You don’t want to be left on the sidelines
again. For the past 7 years the Underground® event has
sold out weeks in advance because the real players,
the real content and the real fun are here each year.
–
Reason #22: The Caliber of attendees is unequaled for
Internet marketing seminars. The previous 5 years I’ve
conducted attendance surveys and a full third of the
audience earned over 6-figures online. There are major
Internet millionaires who always ‘sneak in’ as attendees
and many have gone on to become presenters because
of the high quality format. (In fact, a full 70% of
attendees return year after year!)
–
Reason #23: It’ll be FUN! As you can tell from the site
- this isn’t the typical seminar. There will be lots of
fun, surprises and cool stuff going on!
* * *
There you have it. Trust me, it would be a huge mistake
to miss out on this one-time event.
Don’t wait to sign-up for this event because nearly all
the “Early-Bird” seats are already gone. We may even have
to close the early-bird discount prior to January 31st, 2012
because there is a limit to the number of people we can fit
in the room for the VIP Networking dinner.
Don’t miss your chance to hear from the most elusive and
secretive group of ‘Underground’ Internet achievers (and
also mingle and network with them).
I suggest you get over to the site right away. Don’t dally
or all the seats will be gone and you’ll be left sitting
on the sidelines.
http://WillieCrawford.com/UG8/
Sincerely,
Willie
P.S. Listen, if you’re serious about your Internet business
- there’s no excuse for missing these 3 jam-packed days.
Do it now and secure your place for the maximum discounts
and the exclusive Early-Bird Bonuses!
Believe it or not, the first month of 2012 is almost
over
If it’s not already shaping up to be YOUR YEAR, then
you simply need to do what I did.
I invested in myself, feeding my mind empowering
materials, and gave myself permission to be massively
successful.
As a result, this very MONTH has been more successful
than many recent entire YEARS have been.
I simply gave myself permission, and then got out of
my own way!
I’d like to request that you do the same, and I’m
even willing to bribe you!
Earlier, I used “the I word”… investment, but I’m
actually not going to ask you to spend a single penny.
I want to give you a genuine gift that could radically
change your world and your life.
Here’s a site that has over 750 free personal
development and self-help gifts:
I contributed three of them.
When you visit the site, you simply need to scroll
through the list and choose the ones that you want.
I want to make sure that you don’t miss mine, which
are listed on page three. So, I’m willing to offer
you an additional inducement.
I’m giving away a free iPad 2 with 64GB – an $800
value, to one luck person!
I also understand that you don’t really like waiting,
so I’m going to give that free iPad 2 with 64GB away
THIS Saturday morning. I’ll have the drawing at 12
Noon Central Standard Time, and I’ll announce the winner
via email, and on my Facebook profile.
Yes, I’ll allow you to take the $800 in cash if you
don’t want a new iPad 2.
To win, all you need to do is checkout the free gifts
at: http://timic.org/FreeGifts/
and then send me a quick note telling me that you
did.
Just send that note to: willie.crawford@gmail.com
and make the subject line:
“January 28th iPad 2 Drawing”
At noon Central Standard Time on Saturday, January
28th, I’ll use a random number generator to select
a number between 1 and “x” with “x” being the total
number of entries that I received. Whatever
number the random generator chooses will win the
iPad 2 which I’ll get in the mail to YOU on Monday,
January 30th
So, please take a few minutes to check out the gifts
that I contributed here: http://timic.org/FreeGifts/
One of them could quite literally make you very
wealthy (and much happier) since it shares how I’ve
already turned 2012 into my very best year EVER!
Check it out now: http://timic.org/FreeGifts/
Thank you,
Willie
Click Here To Get 1 Click Marketing Machine!
Willie
I posted a Warrior Special Offer on January 2, 2012, where
I offered to allow customers to watch as I earned $100k,
during the month of January 2012, doing things that I
asserted anyone could do. I offered to send daily email
updates explaining what I did, why I did it, and what the
results were.
20 days into the endeavor (partly in response to questions
and comments on the Warrior Forum), I shared Lesson 20 on
the forum itself.
I also gave affiliates, who are helping to spread the word
about the WSO, permission to share that sample lesson in
their marketing.
I chose this lesson BECAUSE it allows me to give you a
peek inside the training, without giving it all away.
At the same time, it does provide some valuable
insights that I hope you find useful.
To tune in to the entire course, you need to register
here: http://WillieCrawford.com/100kInJanuary2012/
Here is the actual text from Lesson #20:
Diary – $100k In January 2012 – January 22nd, 2012
Welcome to Day 20… the day that I arrived home and got to
play with my impatient new grandchild for the first time
(she was born six weeks early)
This issue is heavily-influenced by feedback that I’m
getting from you guys… especially your wanting to
see more RESULTS!
Up to this point, most of my efforts have been laying the
groundwork for those results… for reasons that I’ll explain
today!
On the airplane on the way home, I actually flowed
out 23 articles in notepad on my iPhone. My wife
would occasionally glance over at my phone, notice the
smile on my face, and ask what I was doing.
After being home for about two hours, and playing
with the baby most of that time, I felt the time
pressures, and started turning those notes into articles.
Here’s the first one that I published:
Begin Article:
Pretend Internet Marketing Experts, Dreamers, And Doers
Copyright 2012 by Willie Crawford
In internet marketing (the niche that I know best)
as well as many other online niches, it’s often
difficult to tell who the genuine experts are.
That’s important because it makes it difficult to know
who to take advice from.
The danger is that you will spend months, or even years,
following the advice of someone who either sells you
his theory, or who just makes up something that sounds
plausible, and doesn’t even care if it’s accurate… as
long as it sells.
Yes, there ARE people who will sell you anything and
don’t care if it works, but I very strongly believe
that they are a tiny minority.
There are also those who believe that you will not
buy their products unless they “fake it until you
make it.” Many of these people may actually have
really good intentions, but since they believe that
they have to pretend to be something that they are
not, they can be a real threat to your success.
The fake it till you make it types often blur the
lines as to what they are actually qualified to teach
you. Their perceived dilemma is that they feel that
they HAVE TO fake it.
Several years ago, in an interview, I asked my friend
and mentor, Rich Schefren, how one overcomes this.
Rich explained that it’s as simple as being your authentic
self. Identify what you ARE qualified to teach, identify
the audience that does want to learn that, and sell to
them.
Rich’s advice really boiled down to merely acknowledging
that your potential audience members are at all different
levels along the learning curve, and you just need to focus
on the ones who need the level of guidance that you are
genuinely qualified to deliver.
The next pretend expert that you need to be aware of
is “the dreamer” who understand on a certain level but
have never DONE anything and therefore isn’t 100%
certain that what they offer to teach you WORKS. They’ve
STUDIED a lot, but they haven’t physically verified
what they believe to be true.
These are you armchair quarterbacks, your armchair
copywriters, and your armchair marketing experts.
I honestly think that many of the armchair experts
are most dangerous to themselves. I’ve encountered
dozens of them over the years who had studied the same
materials that I had, and knew it well enough that they
frequently quoted the same people that I did… and
often even finished my sentences when I tried explaining
something to them.
I say that they were a danger to themselves, because
they never moved beyond the knowing stage into the
implementation stage, so they could never earn a living
even though they understood how! I honestly believe that
they were afraid to actually do something, or they were
dabbling in too many different things to take any one
thing through to completion.
Either way, these are the experts who, based upon being
old-timers who have put in the time learning, should be
very successful. Yet, they are STUCK at just knowing and
won’t acknowledge that they MUST move beyond that.
Then you have the newbie who listens, learns and applies.
Some of them move up the ladder very rapidly, and are at
the top of the “expert ladder” in 1/10th of the time that
others take, and they ARE genuine experts.
Two quick examples of these “doers” are Russell Brunson
and Ryan Deiss.
I remember when Russell was a college student, wrestling,
and then starting to raise a family. He was on the
Warrior Forum, aggressively learning, testing, and DOING.
Not that much later, I could see that Russell had hit
six-figures, and then seven-figures.
I first notice Ryan Deiss in December 2002, when he was
an attendee at the very first seminar that ever attended
(and spoke at). I don’t believe that he was even 20 years
old yet, and he sat there taking and organizing copious
notes. He asked deep, relevant questions.
Ryan has now probably surpassed most of my fellow
speakers who graced the stage during that era. Ryan now
has other very successful guru’s working for his
companies
I’m compelled to warn my readers to be aware of the pretend
experts and dreamers, but I’m equally as compelled to point
out what sets the doers apart!
The “snakes in the grass” will always exist, and part of the
reason that they will even thrive is because of customer
greed. Greed causes people to make very poor choices.
FEAR also causes people to make poor decisions, and I
believe that is what keeps more people who have the
knowledge from becoming doers!
To become one of the successful doers, you have to actually,
REALLY believe that it is possible. Then you have to
believe that it is possible for you.
For me personally, I grew to believe that it was possible,
after spending a lot of time hanging around with, and even
masterminding with, others who actually walked-the-walk.
I grew to believe that it was possible for me after
observing that many of the ULTRA successful people that I
hung around were really quite ordinary in most respects.
I would even dare say that some were of below average
intelligence… and I even know that they would say this
about themselves.
The differences are:
1) You have to give yourself permission to actually become
successful.
2) You need to work on your mindset, because “going big” is
largely mental. Once you have the correct mindset, then it
JUST HAPPENS.
I know this to be true because that has been my experience.
I grew up on government subsistence (welfare) surrounded by
poverty and no real mega-successful role models. I did have
several teachers who lovingly challenged and inspired me.
I had my big breakthrough after hanging around the ultra
successful, and being bathed in their mindset.
They also taught me that the rich and ultra-successful were
not necessarily “evil”
That “flow” started me and many of my friends along a path
that made success destined to happen. It also programmed us
to always be successful even if we occasionally suffer
setbacks… because we now understand the path and have that
essential mindset.
The final ingredient for me was being actually mentored by
an individual who showed me how I was really the ONLY
person who could hold me back, and then how to get out of my
way and allow unimagined success to flow into my life.
That mentor’s name is Brian Ridgway, and he branded his
mentoring Level 5 Mentoring. It’s so-named because it
shows you how most people operate at one of four lesser,
flawed paradigms, and how by simply examining our world,
you clearly see the mistakes that 99.9% of people are making
that severely limit what they allow themselves to accomplish.
Brian, very generously, offers a free webinar where he shifts
many people’s thinking right on the webinar. Yes, on a free
webinar, you learn how to get out of your own way, step up
your game and no longer need to be a pretend expert, or a
dreamer.
When you see how easy it is to actually become a doer by
merely getting out of your own way, and allowing it to
happen, you’ll smile from ear to ear. So, will those that look
to you for guidance.
You can tune into Brian’s free mentoring at:
http://timic.org/Why/
Another shift that Brian’s free mentoring causes in many
people is that it causes them to see how harmful the first
two pretend experts are to themselves. Those first two
personality types CONDEMN the individual to failure, the
third personality type makes success happen relatively
effortlessly.
Now that you know, what are you going to do about it?
——————————
Willie Crawford has been teaching others how to build thriving
online businesses for over 15 years. To watch over his shoulders
as he demonstrates how anyone can earn six-figures in a mere
30 days, visit: http://WillieCrawford.com/100kInJanuary2012/
=====================================================
End Article:
Notice that that article is fairly emotionally charged. It’s
very difficult for a person to read the article and not feel
motivated to take some action, even if it’s to fire off an
email to me telling me that they disagree.
I could sense shortly after publishing the article that it
did indeed “piss off” many readers. It had that effect
because it no longer allowed them to blame others for the
results that they’ve gotten in life thus far. Most of the
world tells you that it’s not your fault because they know
that’s what you want to hear. I was deliberately using a
little “tough love!”
People respond to this type of article, they comment on it,
and they share it with others, so this is the type of article
that I will be publishing a LOT of over the next 10 days or
so.
That article is engineered to generate an emotional
under-current that people HAVE to respond to!
I published that article to a tiny list of about 7000 general
internet marketers whom I also felt would “get” that “mindset”
is a major part of the game. It’s what allows you to actually
follow-through with doing the other things that you need to
do in order to have extra-ordinary success.
Developing that mindset and following through DOES often
mean doing things that you are slightly uncomfortable with.
I shared with you earlier that even I have to do that. I
also shared with you my zip lining experience, where I
actually FORCED myself to REPEATELY step off the edge of cliffs,
attached to tiny cables that I didn’t really have that
much faith in. My point was NOT that I was on an exotic
Caribbean cruise, but that I purposely FORCED myself to do
something that I didn’t really want to do, but knew that it
would force me to grow in the direction that I wanted to
move.
In case you missed it, the tactic that I used to keep me
from backing out was to publicly state on my Facebook profile
(and to my wife) that I was going to do something that I
feared. I turned them all into powerful accountability
partners… and it worked!
That article is designed to make people really examine their
online marketing (somewhat bridging the gap between internet
marketing and personal development).
I AM at a tremendous disadvantage in the Personal Development
Niche, and since I’m not known there, needed to create a logical
bridge that people might be willing to step across.
When I’m reading an article, the first question that I
personally ask myself is “What makes this person qualified
to write this article?” I want to know “What makes them an
expert!” If we fail to answer that question in our own
articles, we lose the reader and your article will be largely
a waste of time.
My over-arching goal is… hopefully to get lots of people
re-posting the article, and it’s primary purpose is of course
to get people to check out the Level 5 Mentoring program… where
I’ll earn a commission when people actually benefit from the
free webinar, and because they do benefit, they want the paid
product that goes deeper.
Since the article covers an emotionally charged topic, and I
used the title as my email subject line, I do expect a very
high number of readers.
I will also submit that article to EzineArticles.com and to
IdeaMarketers.com, and will also bookmark it using the tools
that I mentioned to you yesterday.
I’ll share it in the other places already mentioned.
I can see this ONE article generating thousands of visitors
WHEN it goes viral, or gets a lot of commentary from the
right people.
I would also like to explain at this point WHY I
chose personal development or self-help as a niche
to focus on.
First of all, I’m not known AT ALL in the personal
development niche, so I feel that this is a great
test of my methods. I AM starting at the SAME point
that a newbie would be starting at… one of getting
people who don’t know me as an expert in that space,
to listen to me.
Given that people buy from people that they know,
like and trust, that means that I have to figure
out how to get potential customers in that niche to
know, like, and trust me.
Anyone in this situation has two choices… you
can either develop the know-like-and-trust factor,
or you can borrow it.
I chose to do both!
First, I chose to develop it by pushing out a TON
of content that rapidly proves my actual expertise
in this area. Given that I am a newbie in the niche,
that proof has to show that I not only understand
the theory, but that I actually LIVE the principles.
PROVING that I understand and have actually harnessed
the principles is why my writing focuses so much on
my lifestyle. That proves that I live what I’m
teaching day-to-day and as a result, I gain the
benefit… implying if you copy my application of the
principles exactly, then you’ll get the same results.
My readers need to see that I get above-average results
from my applying certain principles. I need to
unequivocally PROVE that.
Given that most authors, in most niches online, generate
little more than a lot of theory, IF I show practical
examples of the application of what I cover, then I can
quickly go from an unknown in the niche to a
much-respected authority
That’s what you need to do too.
YOU, as a subscriber, even have to see my doing that or
you quickly tune out, and don’t stick around long enough
to see how massively effective what I’m doing really
can be.
The second way to get that know-like-and-trust factor,
is to borrow it. That’s where solo ads come in. In placing
solo ads, I’m approaching list owners who already have that
relationship with their list and asking them for a direct or
indirect endorsement.
I also shared with you in an earlier lesson that I’m
actually reaching out to a few friends and asking them
to share my content-rich Facebook posts and events with
their followers.
I’m merely sending them private messages, asking them to
please share a post or Event.
I’m only asking them to do that with content that I feel
that their “Friends” will enjoy or appreciate.
I submit that we ALL have a few close friends that we
can ask a favor of, but also admit that asking favors
of even close friends can feel uncomfortable.
If you want extra-ordinary results you DO have to force
yourself to do things that people willing to live with
ordinary results simply won’t do. I can do that because
I honesty feel that my content is changing lives.
So, I am borrowing credibility. You need to do the
same thing!
You do have friends. They ARE willing to give you a
break especially IF they expect you at some point in
the future to reciprocate.
How well is this working for me?
In the Self-Help Giveaway that I’m using as a case-study,
I’ve moved from not even being in the top 20 (based on
over-all referrals), to where I expect to be in the top 5
VERY soon, and then to fight my way into the top three,
where I WILL earn a free solo mailing in my new niche…
with the #1 position offering that solo mailing to 250,000.
You may feel that you DON’T need a “pep talk” but I hope
that you do see that it’s worth the monumental effort, and
that after you make that initial monumental effort, that
the rest can simply fall in place.
I entered a new niche, made a monumental effort doing
things that I feel slightly uncomfortable with, and after
30 days, I should actually have made over $100k, largely
from soft-selling a product in my new niche, and from
leveraging the credentials of others who are long
established in that space.
I am going up against GIANTS in that space, and because
I am willing to do more, I will prevail, but I will be
doing things that you CAN do too.
My focus the rest of the journey is on buying solo ads
(buying endorsements), but even there, I’m largely
spending money earned from other efforts that I shared
with you in previous lessons.
I have arranged 32 solo ads that will start running as
early as today. For each of those ads, I am using a
unique tracking url, so that I know where my results
came from, and I will share that with you (unless I
was specifically prohibited by the ad seller for some
strange reason).
In the last lesson, I showed you how to set-up for this
solo ad barrage with as little as $25… but that… starting
with that little meant that it would take a few days longer.
Now, thanks to your patience as I laid the framework,
you’ll get to watch it all unfold, and even be able to
use my EXACT solo ad sources if you choose to, and if you
act fast. Of course, over 1200 others will be reading
these same notes, so if you are not fast, you may be in
for a bit of a wait.
Moving forward, I’m going to make the lessons less
verbose, since hopefully by this time, you’ve gotten
the mindset part.
I will add that this IS all an inexact science. There is
a lot of testing and tracking involved, and even the top
marketing experts have to admit that the outcomes are not
always exact.
In fact, in a recent discussion, a friend shared with me
a conversation that he had with a guy who has often
billed himself as “the godfather of internet marketing.”
He shared that this guy taught him that email marketing
is hit and miss. It’s a matter of market-to-message-to-
medium match.
Even at “the very top” this guy sends out mailing some
days that produce a mere trickle of orders, and other
days he hits on just the right combination, and hundreds
of orders flood in.
He tries to be scientific about it but has discovered that
if he keeps making little tweaks, and keeps mailing, that
in the long run, he has a lot of home-runs but even more
singles
In that market-to-message match, I believe that the most
critical ingredient is the words that you use to connect
with your audience one-to-one, and that no one has an
advantage over you in that arena, because it’s an actual
bond/connection “felt” between two individuals.
Willie