Secret Weapons Of A MASTER Butterfly Marketer
Copyright 2006 By Willie Crawford
Legendary Internet marketer, Mike Filsaime, teaches a
brilliant concept he calls “butterfly marketing.” Part
of the concept hinges upon making little changes in
your marketing that RIPPLE throughout your entire
marketing mix. These little changes don’t just have
a cumulative effect, they result in massively
exponential improvements.
As I began first studying “butterfly marketing” I both
saw its beauty, and saw that I already had a huge
arsenal of weapons that could be made so much MORE
effective just by applying the “butterfly marketing
principles.” I won’t cover those principles here. If
you want more information on them you can find it at
http://ButterflyMarketing.net
Let’s just look at a few of the tools that I use and
why they work so effectively. I’ll cover just a few of
the most effective tools, because I, quite literally,
use DOZENS of them. Here they are, in no particular
order:
1) Review Sites. People have been trained to comparison
shop before making a decision. When you make that easy,
they appreciate it, and if it’s done properly, you can
turn these comparison shoppers into your customers.
This will work in any marketplace. If you’re selling
exercise equipment, you can create a webpage reviewing
the top three, or top five, treadmills, or dietary
supplements. You can often use data provided by the
manufacturers for this. As an online marketer you’d
incorporate this into a content site that profited you
by also using Google AdSense, or by being an affiliate
for some of the products you are reviewing.
Yes, you can even be an affiliate for several competing
products in this example. While you may honestly
believe that one product is “the best” you should also
realize that “that product” might be out of your
customers’ price range, so also show them the second
best option… and explain clearly why it’s still a
great buy.
You can do this with marketing courses, dating sites,
diet products, or practically any other niche product
you market. Help the prospects do their comparison,
they’ll feel that they have done their research, and
then they’ll click on your links to buy (or earn you
AdSense revenue).
2) Articles. I use articles, just like this one,
to educate my readers. You can do the same. Creating
great articles that are also amazing sales tools is no
harder than imagining you’re talking to a friend, and
then writing out what you’d say.
What makes this such an effective tool is that it
educates your “prospects.” When you educate you “earn”
trust. However, that’s only if the TRUTH in what you
write is overwhelmingly obvious.
Understand that the single bigger obstacle you have to
overcome in online marketing is distrust. People have
heard about numerous rip-offs, and in certain markets
they also know all of the marketing “tricks,” So you can
only sell them by proving or demonstrating the obvious
truth in what you say.
Writing articles IS one powerful part of the mix. Of
course, an article is only effective if your can get it
into the right hands. For that, a weapon I keep hidden
is a “secret holster” is Content Propulsion Lab. They’re
at: http://CashThroughContent.com They’ll help you to
“push” your content into the marketplace in all of its
different formats.
3) MP3 Audio’s and Podcasts. People connect with you
MORE when they hear your voice than they do when they
just read your words. So, conduct teleseminars, strategy
or brainstorming sessions, or coaching sessions. Record
these, and then make the recorded audio available to
your market. This builds the relationship with your market
tremendously.
This is so powerful, that EVERY Saturday (when I’m not
speaking at a seminar) I host live brainstorming calls.
On these calls we do live website reviews, discuss marketing
issue, and do Q&A. Sometimes, I also invite special expert
guests onto the calls. Everyone on these calls grow to
know and trust me… because I do allow them to actually
know me.
I’ll let you in on a secret here… Practically every tool
in my marketing arsenal is something I “borrowed” from
someone else. There’s no need to reinvent the wheel. When
you see something that works, add it to your arsenal. I
got the idea of offering free calls, just to give a little
something back, from Alex Mandossian. He periodically does
the same thing!
4) video. Video is a natural extension of audio, and with
increasing bandwidth, it’s growing at an amazing pace. In
fact, I recently read an excellent special report called
“How Internet Infomercial Will Transform Your Business.”
Infomercials are used on television simply because they WORK.
The Internet is a natural extension of this marketing
tool. If you’d like to read this report, you can get a
copy free at: http://InternetInfomercials.org
It’s eye-opening, and puts you in front of a HUGE wave.
5) Actually Care About Your Customers. As strange as this
sound, this can easily allow you to outsell all of your
competitors. People can tell when you really care about them,
AND when you’re just “feeding them a line.” Those that can
see that you really do care about them… really do want
to help them achieve their goals, they will place an amazing
amount of faith in you.
Along with all of that trust, you also get a tremendous
amount of responsibility. It’s critical that you not
betray that trust. It takes a lot of time, effort, and
energy to build that trust. That trust can be completely
destroyed with one little mistake. Once that trust is
destroyed word spreads VERY quickly on the internet, so it
would be very difficult to recover.
In my book, “The Master Blueprint To Internet Marketing
Success,” I harp upon the fact that you have no right to
toy with other people’s dreams. That’s what you’re doing if
you offer them anything other than what you’re convinced is
absolutely appropriate for them. Jay Abraham teaches his
“Strategy of Preeminence” which emphasizes ALWAYS putting
your customer’s best interest first. Make this your strategy
and it will pay off handsomely.
6) The Softsell. The tools I use, which are amplified
by “butterfly marketing tactics” aren’t always obvious.
Just from reading the descriptions above, you can see
that. Part of the reason for that is that people don’t
like being sold.
People like to buy, but they don’t like being sold to. It’s
essential that they feel deep-down-inside that the buying
decision was their decision. It can be a very subtle
difference, but it’s amazingly POWERFUL. Work at
understanding that subtle difference, and examine all of
your marketing efforts to ensure that they don’t convey
the wrong message.
I’ve just shared with you a few of the dozens of tools
that I use to make me a very effective “butterfly
marketer.” As I previously stated, what makes it all so
powerful is the exponential effect these tools had when
used synergistically. Be careful to ensure that they
don’t cancel the effects of each other out though. Study,
understand, and employ these tools to take your marketing
success to a totally different level!
———————–
Willie Crawford has been marketing on the Internet for
over 9 years. Many consider him, and his millionaire
mentors, the top online marketers. Learn more of the proven
“butterfly marketing methods” Willie and many of his mentors
use at: http://ButterflyMarketing.net
