Interesting Uses for RSS Feeds
Thursday, April 13th, 2006Interesting Uses for RSS Feeds
By S. Housley
The core use for RSS is generally considered news headlines
and blog syndication, but innovative businesses are learning
to use RSS in different ways. Consider RSS as a
communication channel that can provide current, targeted
information as it appears within a very targeted audience.
Monitoring Newsgroups/Usenet
Google Groups is a free online community and discussion
group service that offers the Web’s most comprehensive
archive of Usenet postings. Google Groups can be monitored
using RSS feeds. In order to monitor a specific newsgroup
simply add “/feed/msgs.xml” to the end of the Google Group
URL. Add the new URL to a newsgroup reader and receive
updates each time a new post is added to the newsgroup.
Example Feed:
http://groups.google.com/group/alt.comp.shareware.authors/f eed/msgs.xml
Calendars
Build a calendar for public or private use and receive
calendar updates via an RSS feed. Calendars can be created
for personal reminders to pay bills or attend social
functions. Calendars can also be used for specific groups
like schools, sporting events, or industry events. The
calendar can be syndicated and shared using RSS feeds.
CalendarHub - http://www.calendarhub.com
Example Feed - http://www.calendarhub.com/rss/21882/month
Weather
Enter a zip code and obtain the weather information in a
specific region. Click the orange RSS icon and add the feed
to your reader. Each morning you will receive local and
regional weather reports as they are made available. RSS
feeds can be customized to include current local conditions,
local Doppler radar, pollen trends, regional video forecasts
with expert commentary, and extended forecast details.
Weather.com - http://www.weather.com or RSS Weather -
http://www.rssweather.com
Classifieds (Homes/Jobs)
Curious about the availability of specific employment
opportunities in a specific industry? Receive notification
when positions are made available. RSS feeds can be created
for regions, salary ranges, or positions.
RSSJobs - http://www.rssjobs.com or Craigslist Example Feed
- http://www.craigslist.com/sof/index.rss
Ego Searches
Ego searches are free and simple searches designed to
monitor blogs and news portals for mentions of your company,
product, competitors, or other specific keywords. Conducting
ego searches, not only allows you to stay informed, but also
allows you to maintain a strategic advantage over competing
companies. A number of new Internet services are freely
available that make these ‘ego searches’ painless and easy.
Many of the services allow you to create a keyword based
feed. Each time new information containing the keyword
appears in the searched resources, the RSS feed updates.
More on Ego Searches:
http://www.small-business-software.net/ego-searches.htm
Shipments
Receive notification via RSS feeds when packages are
delivered. Custom RSS feeds can be created to monitor
delivery progress. Track the status of packages shipped via
US Postal Service, USP, DHL or Federal Express.
Simple Tracking - http://www.simpletracking.com/
Site Checks
Initially used by search engines to indicate new websites
with top ranking for specific keywords. Many webmasters
provide RSS feeds to let visitors know when web content
changes occur.
Coupons or Specials
Everyone loves a bargain, RSS feeds that promote time
sensitive discounts or offers are becoming increasingly
popular. Restaurants convey lunch specials while travel
companies convey last minute deals to prospective travelers
using RSS Feeds.
Sample Restaurants Feed -
http://www.bestrestaurants.com.au/xml/feed/dining-specials-australia.xml or
Sample Travel Feed -
http://www.orbitz.com/rss/flightdeals.rss.xml
Auction Monitoring
Items on eBay are time sensitive, few individuals have time
to make daily auction checks of new auctions for specific
products. Create an RSS feed using keywords to monitor
products as they become available for auction.
Bidding Tools - http://www.freebiddingtools.com
Example Feeds -
http://www.freebiddingtools.com/rss/feeds/47459
RSS is still very young. Both publishers and consumers are
actively seeking ways to exploit this communication medium.
Additional uses of RSS feeds are popping up daily. Consider
how your business might use this new communication medium to
increase sales, increase productivity, and reach new
customers.
About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon
manages marketing for NotePage http://www.notepage.net a
wireless text messaging software company.
