Willie Crawford Teaches Internet Marketing

MrOverDeliver is giving away a copy of John Reese’s Traffic
Secrets course. That’s a $1000 value.

Click here to sign up now for your chance to win! This ends on
July 2nd!

Willie

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Joel Comm and I spent some time talking at the
JV Alert Live Seminar (in Philadelphia) last
night. Joel showed me some of his new products
that I hadn’t really taken a look at.

He has a product coming out called Instant
AdSense Templates that I think will be a
great product. Take a minute now to check
out Instant AdSense Templates, and sign up
for his advance notification list.

Willie

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Joel Comm and I spent some time talking at the
JV Alert Live Seminar (in Philadelphia) last
night. Joel showed me some of his new products
that I hadn’t really taken a look at.

He has a product coming out called Instant
AdSense Templates that I think will be a
great product. Take a minute now to check
out Instant AdSense Templates, and sign up
for his advance notification list.

Willie

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Gary Knuckles

Just a quick note to encourage you to check out an
interview I did last week. Gary Knuckles hosts an
internet radio show called The Crazy Web Guy Show.
He and I spent an hour or so talking about doing
fire sales. The MP3 from that interview is now
posted online at: http://www.crazywebguy.com

If you’re a multi-tasker, you can listen to the
interview in the background while doing other
things.

Willie

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The SECRETS To Internet Marketing Fire Sales Success
Copyright 2006 by Willie Crawford

Over the past year, “fire sales” have really caught on in
the Internet marketing niche. Fire sales held in that
niche generally involve bundling a huge batch of related
“stuff” (ebooks, software, membership sites, reprint rights,
private label rights, etc.) and then offering it for an
incredibly low price, but only for a very limited time.

Fire sale are held for a variety of reasons, and are an
excellent way to generate some quick revenue. Their power
was demonstrated by a handful of Internet marketers, that I
watched in 2004-2006, as they burst onto the scene to a
large extent because of their successful fire sales. That’s
not to say that these Internet marketers were not very
savvy in their own rights, however their fire sale
successes did gain them a lot of notoriety.

After reading about, and listening to audio recordings
discussing fire sale, when I nabbed a copy of Mike
Filsaime’s Butterfly Marketing Course, I became convinced
that this was (at times) a very viable short-term business
model. If you get a chance, I recommend checking out Mike
Filsaime’s Butterfly Marketing Course…if it’s still on
the market. He did a limited edition printing, so you need to
confirm that it’s available at: http://ButterflyMarketing.net

In studying great marketing campaigns, and then successful
fire sales, I saw that one of the biggest reason why some
were more successful than others was due to a strong “reason
why.” People are naturally suspicious, and when you offer
something “on sale” they wonder why. They wonder what’s
wrong with it.

At the same time, people love a bargain, so if you can give
them a logical, engaging, perhaps even emotional “reason
why,” many will happily buy your products.

For example, my first fire sale was held to help finance
my youngest daughter’s wedding. When she shared her plans
with my wife, and then with me, we knew it was going to be
an expensive wedding. So, I decided to host my “Wedding
Fire Sale.”

That fire sale generated six-figures in a week (in
front-end and back-end sales)! That was extremely powerful
and instructive. The reason that it was so successful is
that every parent on my list could relate to my reason for
hosting the sale. On top of that, I offered an incredible
array of products initially priced at approximately 1 cent
on the dollar. Considering the fact that I also
included some brand new (never before released), big-ticket
software in the package and really was an irresistible value.

Another reason that this fire sale was so successful is
that people like to help out with a worthwhile cause…
especially when it benefits them.

The Wedding Fire Sale’s success was further fueled by the
viral way that it was setup. The affiliate program, which
paid 50%, was only open to customers and a few JV partners.
So, many people purchased the product just for the
opportunity to promote a fantastic bargain. They knew that
it would be very profitable for them. These savvy marketers
purchased the inexpensive product, joined the affiliate
program, and then rapidly fired off emails to their
subscribers.

After seeing how effectively, and how easily a fire sale
could be employed, I looked for other applications of the
methodology. I realized that a successful fire sale required
a great reason why, and needed to appeal to a large number
of people. That meant doing a fire sale with a twist, and
not even calling it a “fire sale.”

My second fire sale, was called my “Kick Start Mega Sale.”
It was put together to help pay for the filming of a few
episodes of a television cooking show, that would then be
leveraged to generate enough revenue to fund the building
and operation of a homeless shelter in Baton Rouge,
Louisiana.

The need for this second fire sale was actually brought to
me by a client with two pet projects… the cooking show
and the homeless shelter. After studying the projects
and brainstorming, it made perfect sense to “kickstart” the
under funded projects with a “mega sale.”

All of the right elements were in place for another wildly
successful fire sale. It was for a great humanitarian
cause! Many of the people who were homeless in Baton
Rouge were there because Hurricane Katrina had displaced
them. The nation, and indeed the world, was very familiar
with this tragedy, so this was a cause easy to get people
behind.

To roll out the fire sale, I used a lot of the techniques
taught by Mike in his Butterfly Marketing Course. I also
used a lot of other “stealthy” marketing tactics that I had
learned in my nearly 10 years of online marketing… plus a
lifetime of studying direct marketing.

If you want to know exactly how this fire sale panned out,
I invite you to watch it and its aftermath (the follow-on
publicity, the development of a television show by a couple
of Internet marketers, and the building of a homeless
shelter) unfold. You can check out how the fire sale was
structured, and even participate, by visiting the launch
site at: http://KickStartMegaSale.org

You can also follow along as the team members share much of
what they did, and are doing, at two blogs:
http://WillieCrawford.com/blog/ and
http://TheDevotionalChef.com/blog/

I think you’ll find it very insightful to watch “Internet
marketers” use articles, blogs, press releases, viral tools,
media interviews, direct mail, relationship building via
email, joint ventures, backend sales, teleseminars, and a
plethora of other tools to accomplish what at first sounds
like a monumental task. Just watching it all unfold offers
a PhD in the synergistic use of numerous marketing tools.

Watching how this fire sale turned into a source of
tremendous accomplishment will prove to you how much
more powerful your marketing can be when you don’t rely
too heavily upon ONE method of generating business. It will
also show you, very decisively, how powerful the fire sale
concept is when properly executed.

Study this entire EVENT very closely, and then ask yourself
how some variation of a fire sale might fit into your
marketing mix. It’s a proven way to jumpstart a cash
-strapped project ——————————–

Willie Crawford is a corporate president, executive
television co-producer and star, published author, seminar
speaker and host, tele-seminar trainer, retired military
officer, karate black belt, network marketing trainer, and
lifetime student of marketing. Subscribe to his free
9-year-old Internet marketing ezine today by visiting:
http://WillieCrawford.com/ezine.html

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Rebrandable PDF’s A Viral Traffic Generation Mega-Tool!
Copyright 2006 by Willie Crawford

It’s no secret that, if you can create a product that
points back to your site, and can then send it viral,
you’ll generate an endless stream of website traffic.
If your website is structured properly, you should be
able to turn that traffic into a steady stream of
subscribers and orders.

Over the past 10 years, the biggest problem that I’ve
seen with most viral tools I’ve studied, is that they
fizzle before they really reach critical mass. Once a
viral tool reaches a certain “velocity,” then it will
continue spreading. If it never reaches that critical
velocity… where enough people are passing it along,
then it “technically” was never viral.

Of all the viral tools that I’ve studied and dissected,
the easiest to create and most successful one that I’ve
personally used is the rebrandable PDF. Let’s look at
what makes that such a powerful tool!

First of all, people need a reason to pass something
along and send it viral. One of the best reasons they
can be given for doing this is that it will make them
money. When you create your PDF files, you simply set up
certain links so that they can be changed to other links
that pay the recipient money when they passes the PDF’s
along.

As someone who sells several dozen products through
my own affiliate programs, I have found this to be the
perfect tool. When I write ebooks, or special reports,
I often give them away (or sell them very cheaply)
with reprint or redistribution rights. Then I give
the buyers or recipients permission to rebrand certain
links in the PDF’s, changing those links to THEIR
affiliate links.

Now, they have a real incentive to pass the PDF’s
along! They get paid when a customer makes a purchase.

I’ve done this with the articles I’ve written too…
given people permission to substitute an affiliate
URL for my URL in these articles. This works especially
well with your affiliates who publish ezine or have
blogs. They happily publish your articles and
substitute their affiliate ULR’s in them. They get
to product a quality publication or blog with
minimal effort.

In my experience, the PDF document seems to work
even better. I’ll let you in on a little SEO
secret here. When your affiliates, or clients, take
a PDF that they have redistribution rights to and
post it on their websites, the PDF document will often
rank HIGHER that straight HTML webpages on the same
topic. The search engines sometimes seem to treat the
PDF’s as more valuable, perhaps because authoritative
reports and research `studies are often published
online in PDF format.

So, sometimes it’s better to just post your PDF
documents, with branded affiliate links, or links to
your own products, on your web server. Then just link
to those PDF document from another webpage that already
indexed and frequently spidered. I like to do this by
referencing a PDF document on one of my blogs that’s
visited by the search engine spiders every day.

PDF files have another advantage over plain text files,
or html files posted on a website. They have a longer
shelf-life with individual readers. The typical reader
will download a PDF file to their hard drives and then
periodically notice it. Since disk space on their
hard drives is so inexpensive, they often hesitate to
delete the PDF’s… even after they read them. So they
keep seeing your PDF’s, and that increases the chance
of them click a link and visiting your site, or at least
passing your PDF’s on.

I said that creating a PDF is easy. I simply type up my
documents in MS Word (TM) and then save it using my
favorite PDF creation tool. I use a fairly expensive,
well-known PDF creation tool now, but there are lots of
free PDF creation tools that easily output perfect PDF’s.

For many years, I used a free tool called PDF995. With
PDF995, after you finish writing and editing your Word
file, you simply tell Word to print. When it asks for a
printer, you select your PDF creation program as the
printer, and the PDF is magically created.

After you create the PDF, you need to make it brandable
before passing it on, or selling it, if you really want
it to go viral. For that I use a PDF brander called Ace
PDF Brander. You can get a copy at:
http://AcePDFBrander.com

You’ll notice that Ace PDF Brander was actually created
to MY specifications. That’s because, I found ALL of the
other PDF branders that I looked at either too expensive
or too cumbersome to use. Ace PDF Brander is neither.

After you create you brandable PDF, designating which links
in the document can be rebranded, you want to package it
up with a rebrander tool (that included when you get ACE
PDF Brander) and a readme.txt file. The readme file simply
explains to the recipient how to use the rebrander. You zip
this all up into a neat package and you’re ready to start
your traffic virus. I’ve done this dozens of time, and
achieve outstanding result almost every time.

If you are too lazy, or don’t feel comfortable creating
your own PDF documents, Ace PDF allows you to take
pre-existing PDF documents, and make links within those
rebrandable. This is very powerful, but also has
tremendous potential for abuse. Theoretically, you could
take ANY PDF document (that’s not locked or encrypted) and
rebrand the links, and then pass it on… and perhaps
violate the author’s copyright.

I’m certainly not advocating doing that, nor do I do it.
What I am advocating doing, and what I do frequently do,
is:

1) Buy reprint or private label rights to PDF documents
and then make them rebrandable or rebrand them before
passing them on. This allows me to either change the links
inside to my own affiliate links, or to make it so that my
affiliates can rebrand the links to their affiliate links.
I’m sure you can see how powerful this is!

2) Request permission from the authors of PDF ebooks that
aren’t rebrandable to make them rebrandable… and then
change selected links to my affiliate links or pass the
rebrandable PDF’s on to my affiliates.

Many of the documents that I do this with were created
BEFORE this technology was invented. Many of them were
written when the only way that you could make a PDF
rebrandable was to add clunky “tags” to the document as
your were writing them. Then you converted them to brandable
documents with some fairly expensive software. With modern
tools, you no longer have to do that.

As you can tell, I’m BIG on creating and distributing
rebrandable PDF’s. The reason is that it works in sending
lots of traffic and sales to my sites. It also serves to
spread my name around… building my credibility and
reputation. It can do the same for you!

If you’re not using this very powerful tool today to start
viral traffic building campaigns, then you’re probably
generating traffic using more difficult methods… or your
site simply isn’t getting any traffic. Fix that problem
today. Begin by checking out the tools that I mentioned. Ace
PDF Brander is at… where else http://AcePDFBrander.com

PDF995 is available at: http://www.pdf995.com/ The free
version works fine, but had a “nag screen” when you first
open it. They do offer ungraded version to include an
“enterprise version.” When I used PDF995, I used the free
version… for several years and generated dozens of very
profitable PDF’s
Now that you know the secret, you have no excuse not to start
creating that traffic virus today.

———————–

Willie Crawford has been teaching Internet marketing for over
9 years. Take advantage of his uncanny insights and
experiences by subscribing to his free, information-packed
newsletter at http://WillieCrawford.com/ezine.html

Twitter This

Username: Password:

Rebrandable PDF’s A Viral Traffic Generation Mega-Tool!
Copyright 2006 by Willie Crawford

It’s no secret that, if you can create a product that
points back to your site, and can then send it viral,
you’ll generate an endless stream of website traffic.
If your website is structured properly, you should be
able to turn that traffic into a steady stream of
subscribers and orders.

Over the past 10 years, the biggest problem that I’ve
seen with most viral tools I’ve studied, is that they
fizzle before they really reach critical mass. Once a
viral tool reaches a certain “velocity,” then it will
continue spreading. If it never reaches that critical
velocity… where enough people are passing it along,
then it “technically” was never viral.

Of all the viral tools that I’ve studied and dissected,
the easiest to create and most successful one that I’ve
personally used is the rebrandable PDF. Let’s look at
what makes that such a powerful tool!

First of all, people need a reason to pass something
along and send it viral. One of the best reasons they
can be given for doing this is that it will make them
money. When you create your PDF files, you simply set up
certain links so that they can be changed to other links
that pay the recipient money when they passes the PDF’s
along.

As someone who sells several dozen products through
my own affiliate programs, I have found this to be the
perfect tool. When I write ebooks, or special reports,
I often give them away (or sell them very cheaply)
with reprint or redistribution rights. Then I give
the buyers or recipients permission to rebrand certain
links in the PDF’s, changing those links to THEIR
affiliate links.

Now, they have a real incentive to pass the PDF’s
along! They get paid when a customer makes a purchase.

I’ve done this with the articles I’ve written too…
given people permission to substitute an affiliate
URL for my URL in these articles. This works especially
well with your affiliates who publish ezine or have
blogs. They happily publish your articles and
substitute their affiliate ULR’s in them. They get
to product a quality publication or blog with
minimal effort.

In my experience, the PDF document seems to work
even better. I’ll let you in on a little SEO
secret here. When your affiliates, or clients, take
a PDF that they have redistribution rights to and
post it on their websites, the PDF document will often
rank HIGHER that straight HTML webpages on the same
topic. The search engines sometimes seem to treat the
PDF’s as more valuable, perhaps because authoritative
reports and research `studies are often published
online in PDF format.

So, sometimes it’s better to just post your PDF
documents, with branded affiliate links, or links to
your own products, on your web server. Then just link
to those PDF document from another webpage that already
indexed and frequently spidered. I like to do this by
referencing a PDF document on one of my blogs that’s
visited by the search engine spiders every day.

PDF files have another advantage over plain text files,
or html files posted on a website. They have a longer
shelf-life with individual readers. The typical reader
will download a PDF file to their hard drives and then
periodically notice it. Since disk space on their
hard drives is so inexpensive, they often hesitate to
delete the PDF’s… even after they read them. So they
keep seeing your PDF’s, and that increases the chance
of them click a link and visiting your site, or at least
passing your PDF’s on.

I said that creating a PDF is easy. I simply type up my
documents in MS Word (TM) and then save it using my
favorite PDF creation tool. I use a fairly expensive,
well-known PDF creation tool now, but there are lots of
free PDF creation tools that easily output perfect PDF’s.

For many years, I used a free tool called PDF995. With
PDF995, after you finish writing and editing your Word
file, you simply tell Word to print. When it asks for a
printer, you select your PDF creation program as the
printer, and the PDF is magically created.

After you create the PDF, you need to make it brandable
before passing it on, or selling it, if you really want
it to go viral. For that I use a PDF brander called Ace
PDF Brander. You can get a copy at:
http://AcePDFBrander.com

You’ll notice that Ace PDF Brander was actually created
to MY specifications. That’s because, I found ALL of the
other PDF branders that I looked at either too expensive
or too cumbersome to use. Ace PDF Brander is neither.

After you create you brandable PDF, designating which links
in the document can be rebranded, you want to package it
up with a rebrander tool (that included when you get ACE
PDF Brander) and a readme.txt file. The readme file simply
explains to the recipient how to use the rebrander. You zip
this all up into a neat package and you’re ready to start
your traffic virus. I’ve done this dozens of time, and
achieve outstanding result almost every time.

If you are too lazy, or don’t feel comfortable creating
your own PDF documents, Ace PDF allows you to take
pre-existing PDF documents, and make links within those
rebrandable. This is very powerful, but also has
tremendous potential for abuse. Theoretically, you could
take ANY PDF document (that’s not locked or encrypted) and
rebrand the links, and then pass it on… and perhaps
violate the author’s copyright.

I’m certainly not advocating doing that, nor do I do it.
What I am advocating doing, and what I do frequently do,
is:

1) Buy reprint or private label rights to PDF documents
and then make them rebrandable or rebrand them before
passing them on. This allows me to either change the links
inside to my own affiliate links, or to make it so that my
affiliates can rebrand the links to their affiliate links.
I’m sure you can see how powerful this is!

2) Request permission from the authors of PDF ebooks that
aren’t rebrandable to make them rebrandable… and then
change selected links to my affiliate links or pass the
rebrandable PDF’s on to my affiliates.

Many of the documents that I do this with were created
BEFORE this technology was invented. Many of them were
written when the only way that you could make a PDF
rebrandable was to add clunky “tags” to the document as
your were writing them. Then you converted them to brandable
documents with some fairly expensive software. With modern
tools, you no longer have to do that.

As you can tell, I’m BIG on creating and distributing
rebrandable PDF’s. The reason is that it works in sending
lots of traffic and sales to my sites. It also serves to
spread my name around… building my credibility and
reputation. It can do the same for you!

If you’re not using this very powerful tool today to start
viral traffic building campaigns, then you’re probably
generating traffic using more difficult methods… or your
site simply isn’t getting any traffic. Fix that problem
today. Begin by checking out the tools that I mentioned. Ace
PDF Brander is at… where else http://AcePDFBrander.com

PDF995 is available at: http://www.pdf995.com/ The free
version works fine, but had a “nag screen” when you first
open it. They do offer ungraded version to include an
“enterprise version.” When I used PDF995, I used the free
version… for several years and generated dozens of very
profitable PDF’s
Now that you know the secret, you have no excuse not to start
creating that traffic virus today.

———————–

Willie Crawford has been teaching Internet marketing for over
9 years. Take advantage of his uncanny insights and
experiences by subscribing to his free, information-packed
newsletter at http://WillieCrawford.com/ezine.html

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Real Estate Authority Alex Nghiem

You may not know this, but in addition to owning several
successful Internet businesses, I am also a real estate
investor.

Join me on Thursday June 22nd at 9 PM EST (6 PM PST) for a
FREE teleseminar where I grill Alex Nghiem of WealthAutopilot
on his Cash Now System, designed to create $20,000 in 90
days or less… without dealing with tenants, repairs and
holding costs!

It combines the best ideas of list building and real estate
investing. You never have to buy the house… you only
market it to a list you build and make big checks! I like to
think of it as affiliate marketing with houses!

Click here to learn more!
http://www.EasyRealEstateFortunes.com

Willie

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Free Ebook, Confession Of A Forum Marketing Zombie

Here’s a delightful ebook that I just finished
reading and wanted to pass along to you. It covers
everything you need to know about online forums and the
strategies and tactics you need to succeed in order to
generate sales through forum marketing. Here’s what’s
covered in this 40 page ebook:

Table of Contents

History of Forums

The Most Important Thing to Remember

Selecting the Right Forum

The Power of Forum Marketing

Pricing Your Offer

Posting Your First Promotion

Forum Etiquette

Forum Administrators & Moderators

Forum Nazis
Responding to Inquiries to Your Post

Ad-Free Sites

More About Signatures

Selling through Profiles

Selling through Articles and Reviews

Other Benefits of Forum Marketing

Starting Your Own Forum

Product Licenses

And Much, Much More!

Click here to grab this VERY informative ebook
for free now! You’re sure to learn a trick or
two that will make your time spent visiting
online forums more PROFITABLE
Don’t worry, I won’t even ask you for your name
or email. You can just right click this link and
save the ebook to your hard drive.

Willie

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Next month, I’ll be speaking at the Focus4TheFuture
No Limits Internet Marketing Conference in Seattle,
Washington.

This will be my first time speaking on the West Coast since
I started speaking at seminars back in December 2002
I’m doing a free preview teleseminar on Monday,
June 19th, and 9pm Eastern Standard Time.

I’d love to have you join us on the call AND at
the seminar.

We actually have two weeks of free preview teleseminars
scheduled. Each will be packed with actionable information,
strategies, techniques and secrets! After all, we do have
to sell you on our expertise
You can register for the free teleseminars at:
http://www.Internetseminarsinseattle.com/register2.htm

You can get more information on the seminar itself by
clicking here.

Willie

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