Over the years, I’ve coached and worked with hundreds of struggling web marketers. I’ve also reviewed, individually and in group settings, hundreds of websites. On practically all of those websites the problem was rarely the product… it was almost always the copy.
Marketers, such as John Reese, are often quoted as saying you can have a lousy product but good copy and you’ll do well. You can have an incredible product, but lousy copy, and you’re guaranteed to fail. The copy on your website Sales Letter is more important than most people will ever realize!
Writing winning Sales Letter copy is just plain tough some times. I know from firsthand experience that feeling of struggling to put together just the right words.
And the thing with Sales Letter copy is that it simply has to be persuasive and personal. You have to keep the reader sitting on the edge of their seat from the very beginning all the way through to the end… “sliding down the slippery slope.”
One small misstep and your reader, no your customer, is gone. When they click away, that’s it…there goes your sale.
Copywriting is one of the MOST important aspects of your marketing campaign. If your product is the best thing since sliced bread it absolutely won’t matter at all if you can’t grab your prospect by the eyeballs and bend him or her to your will.
Your graphics, your professional looking site, your Alexa ranking, your Page Rank, your product…they’re all pointless without copy that seals the deal.
This is exactly the reason that copy is often outsourced to high priced writers. Some of these guys have even become more well-known and popular than the top gun Internet Marketers that they write for.
Guys like Gary Halbert, Michel Fortin, Dan Lok, Jo Han Mok, John Carlton, Carl Galletti and many others have made names for themselves in this business by providing copy that literally forces prospects to open their wallets and whip out their credit cards.
Because of their successes, they now have the luxury of charging $15,000, $20,000 and much more, plus a percentage of the back end profits whenever they take a copywriting job!
Well, every now and then a new “gun for hire” emerges and rockets to the top with their talent…and if you’re lucky you can grab their services before they’re charging $15,000, $20,000 and back end percentages.
I have the privilege of being friends with just such a person.
John Hostler has a refreshing and unique style that has been garnering serious attention with some major “players” in this industry. In addition to many marketers you may not know, he has worked for John Delavera, and is the exclusive copywriter for Ewen Chia, who calls his work “kick ass”.
Because John and I are friends (frequently chatting on the phone), he has agreed to do something special for me and my subscribers – many of whom I know desperately need his services. He has agreed to a special copywriting offer, for just 10 clients, in the month of August.
You’ll be pleased to learn that he really is making this offer a special deal, and by being decisive, you’ll be able to finally have webpages that sell your products masterfully.
Again this special copywriting offer is only open to 10 smart marketers. Once those 10 spots are filled he’s pulling down the page.
I don’t think it’ll be very long before John is ranked with the great copywriters, and the buzz around him seems to agree.
You have a very limited opportunity to grab John before he’s charging $15,000 or $20,000. You have a very limited opportunity to grab him before he explodes on the scene.
To reserve 1 of 10 spots you need to get to his site now. Copywriters of this caliber often get backed up for months when their customers start talking about them. You can check out the offer at http://www.johnhostler.net/copyspecial/williecrawford
Here’s To Great Profit-Pulling Copy,
Willie Crawford
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