Five Ways To Maximize Profit In Resale Rights Marketing
by Liz Tomey
Product creation is usually one of the first concerns of an
internet marketer. Conceptualizing a profitable idea and
formulating a marketing plan to sell it is a relatively
exhausting task. Not everyone is gifted with the creative
juices to come up with a cutting edge concept.
Fortunately, there’s resale rights marketing.
Many internet marketers actually sell their created products
either because they have squeezed them dry of all possible
earning potentials, or they feel that they’ll earn more by
selling the master rights to the same. This has paved the way
for resale rights marketing, which is an ingenious method of
making profit out of others’ works.
Think of it first in the point of view of the creator. He’d
come up with an e-book that he feels is worth $60. But his
sales would depend on the success of his marketing campaign.
What if he’d sell the master rights for the e-book instead to a
hundred of his fellow marketers for $25 each? He’ll earn an
instant $2500, which is a surer profit than the uncertainties
involved if he decides to market his e-book himself.
Now, let’s look at it in the point of view of the resale rights
marketer. He’d buy the master rights for $25. Granted that
he’d share the same with 99 other people, the internet has a
population of 50 million surfers at any given time. Surely the
ratio does not convert to saturation of any target market.
Additionally, the resale rights marketer can repackage the
product in so many ways that would seem novel and distinct from
how it was marketed originally, or how the other master rights
holders would market it.
It is important to note that there are two kinds of resale
rights. First, we have the master resale rights that grant you,
basically, every right the owner has, or had. Second, we have
the limited resale rights, which carry with it certain
conditions depending on the license.
Here are five options that a resale rights marketer can use to
maximize the potentials of any products he plans to resell.
Re-brand, repackage, resell. If the resale rights marketer
holds the master rights to the product, he could name himself as
the author, change a few things here and there, and sell the
product as something new.
Buy and sell. The resale rights marketer can also partake of
the most fundamental principle of profit: buy low, sell high.
In our illustration, the resale rights marketer bought the
master rights to the product for $25. He could sell the same
master rights for a higher amount. Or better yet, he could sell
the product itself to many interested buyers at a price that he
would deem sustainable and reasonable. Imagine if he succeeds
on selling the product to 90 people for $10 each. That’s $900
from a $25 investment!
Divide and distribute. The resale rights marketer can also
divide the product into several components, and sell or use them
individually. An e-book, for example, can be broken down to a
series of articles which can be used as auto-responders, e-zine
content, or chapters for other e-books.
Use it as a freebie. If the resale rights marketer holds the
master rights to the product or is otherwise allowed by the
license, he could bundle it with another one to increase the
latter’s value and justify a higher selling price. Or he could
use the product as a freebie in a viral marketing campaign he is
employing.
Have it auctioned. If the resale rights marketer holds the
master rights to the product or is otherwise allowed by the
license, he could have the product auctioned to the highest
bidder. This would allow him to earn more than what he
originally paid for!
There are many other ways by which the resale rights marketer
can earn through this trade. The possibilities are only limited
by your imagination!
About The Author:
Liz Tomey got her start in the direct mail business in 1998. In
2004 she turned her business into an online information
business, and quickly made it into a full time profitable
business that she now runs full time from home. She has created
over 50 different information products, and also offers brand
new resale rights product packages seen no where else but her
site at: http://NoHypeInternetMarketing.com/TheRealDeal/
