How To Generate Emergency Money NOW!
Copyright 2008 by Willie Crawford
Over the past 11 1/2 years, I’ve created dozens of
information products, and sold hundreds of affiliate
products. I’ve discovered what does and what doesn’t work
in quickly creating AND marketing information products.
I’ve also shared with dozens of clients, and thousands of
subscribers, my very successful methods for earning a
living online. When I say shared, I’m referring to those
who were willing to listen and apply what I taught them.
Those who listened, but didn’t do, aren’t counted in that
number because to me “sharing” is a two-way
communication.
Today, I’d like to share with you exactly what I’ve
instructed dozens of people to do when they’ve came to me
with cash-flow emergencies. These were people who usually
came to me looking for a loan or a hand-out. Instead, I
usually had them do what I’m about to share with you.
I’ve learned over the year that giving handouts too quickly
only conditions the person to come back a few weeks later
for another handout. I believe that it’s important to teach
them a proven method for extricating themselves from such
situations.
Here’s the exact plan that I’ve directed many people to
follow:
1) Look around you, and identify two large, related
problems that you could create two information product as
solutions to. These need to be painful enough problems that
people are acutely aware of, that they desperately want to
solve , and that they’ll pay for good solutions to.
You generally want related problems because the plan
calls for selling both solutions to the SAME people. You’re
going to sell the first solution through affiliates, giving
them the majority of the money, and then you’re going to
keep at least half of the money on the second (backend)
product.
You’re going to set up you sales process so that you “lead”
with one product and then offer the second product as an
upsell, or special offer after the first purchase is made.
The reason that you’re going to pay your affiliates so much
is that you need them NOW. Without their enthusiastic
promotion of your products, this plan often CAN’T work very
quickly.
The most CRITICAL part of this whole plan is step 1, and
the most CRITICAL part of step 1 is making sure that you
identify a real problem that people actually want to solve.
Otherwise, you end up creating products that no one will
buy.
When I look at why products fail, the number one reason (in
my opinion) is that demand wasn’t verified beforehand).
Teaching you how to do the research is beyond the scope of this
short article, but it only needs to take an hour or two. It IS
too
important to skip. An excellent guide to conducting painless
research is Steve Wagenheim’s “Niche Research Revolution.”
If you need help with the research, it’s at:
http://TheRealSecrets.com/SteveWagenheim/
2) Create the solution (product), or better yet, modify and
improve on an existing solution.
If you are good at researching, or already an expert on a topic,
then by all means write an ebook on it, or create a piece of
software that solves a big problem. At the same time, in many
niches you are surrounded by thousands of experts who have
already done the majority of the work for you. They’ve already
created the product and will often sell (or even GIVE) you
the rights to it. Then all you need to do is refine and
improve on these product that you have “Private Label Rights”
to.
Just go to any search engine, and do a search on your keywords
plus the term “private label right” or “PLR,” and you’ll locate
dozens of sources. Alternatively, just visit my blog, and
you’ll often discover dozens of people giving away private label
rights for various reasons. That blog is at:
http://WillieCrawford.com/blog/
Simply sit down and refine those PLR products (where someone
has already done 90% of the work) into something truly
valuable.
3) Get a few people to critique your product, offering
you feedback that both allows you to improve your solution
and that perhaps you can use as testimonials. After your
product is created, simply post on a discussion forum (after
confirming that it’s permissible) that you are looking for
product reviewers. You’ll get dozens of volunteers.
If you don’t get dozens of volunteers, I would take that as
an indication that you haven’t really found a painful enough
problem… at least not one that that particular community
cares about.
Do one product all the way through until it’s ready to launch
and then do the other one. For many people, doing them
simultaneously is too confusing.
4) Set these products up for sale with their own affiliate
program. Use a system such as Rapid Action Profits that
allows you to pay instant commissions. The instant
commissions are “key” because instant cashflow is as
important to many of your potential affiliates as it is to you.
You’ll recruit lot of affiliates who are promoting your products
almost on impulse.
That’s great!
You want people who will promote your product today rather
than a week or two from now.
I recommend Rapid Action Profits as the affiliate program
platform because it’s inexpensive, easy to set up, and you can
use it on as many different websites (with as many different
products as you want) after purchasing the software just once.
I use it on over a dozen websites. You can get RAP here:
http://TheRealSecrets.com/RapidActionProfits/
Rapid Action Profits is designed to work with Paypal, meaning
that you don’t need a merchant account, and that anyone with a
Paypal account can become one of your affiliates.
5) Recruit affiliates by posting to forums that have a “joint
ventures” section. Post to communities set up to facilitate
your recruiting affiliates such as JV Alert and The
International Association of Joint Venture Brokers.
Announce to your email list that you are looking for affiliates.
Private Message (PM) or email ideal affiliates that you’ve
noticed promoting similar products, and ask them directly to
promote yours. Be very clear in these communications or you’re
likely to get declined or to not get firm commitments to promote
your products.
6) Turn customers into affiliates. Email customers who have
purchased your previous products thanking them, and pointing
out your new product(s). Explain why it’s a match for them and
rather than focusing on making a sale, make your focus
recruiting them as an affiliate (if appropriate).
Set up your autoresponder system so that any time anyone
purchases your product they are automatically invited to
become an affiliate. Consider adding a blurb right on your
download page that invites them to join your affiliate
program.
Your best potential affiliate ARE those who know and like
your product, so it makes perfect sense to recruit customers
as affiliates.
7) Use article marketing to generate interest and find
customers. Write a 500 - 1000 word article that:
a) Describes the problem that your product solves.
b) Explains why this really IS a problem that they DO want to
resolve.
c) Proves why your product is the perfect solution.
Submit these articles to every appropriate article directory
that you can locate as well as post them on your blogs, your
sites, and on discussion forums that have article sections. If
you can afford it, use an article submission service such as
http://EasyPushButtonTraffic.info This will save you
considerable time and quickly get your articles in 100 times as
many places.
Leave “the land of excuses” and just do it! Make the
decision that you’re going to implement this plan, and then
instead of looking for reasons why you can’t implement it, look
at the very real reasons why you MUST implement this plan.
Acknowledge that the key to the success of your plan is taking
massive, immediate action, and refusing to EVER give up.
9) Update, test and track your sales process. As your articles,
affiliates, and emails drive traffic through your site, evaluate
how well your sales letters are converting. The ability to
split-test, and determine the exact conversion rates for your
sales letters is built right into Rapid Action Profits. Test
four or five different versions of the sales letter changing
only minor things on each one, such as the main headline or
the number of testimonials.
When you discover one sales letter that works better than
others, keep the one that is working, but then create a
slightly different version of the winner to test against your
new “control.”
10) Rinse and repeat. Once the sales start coming in, and you
see that this formula does indeed work, use the same system
to roll out other products. You are now building an army of
active, happy affiliates. Offer them other, equally-lucrative
products to promote.
Don’t allow the momentum to stop once you get it going - that’s
incredibly wasteful.
11) IMPORTANT: Slow down enough to act rationally rather than
in desperation. I put this step at the bottom because I want it
at the top of your mind as you get started.
As you implement this simple, proven plan, make sure that you
take a deep breath and don’t act out of desperation. People who
feel like that “HAVE” to get results today, often make very bad
decisions. Slow down enough to make sure that you’re actually
doing each of the preceding 10 steps, and in particular make
sure that you really confirmed that what you’re offering the
market is something that they want.
I’ve watched dozens of people use this exact method when they
suddenly found themselves needing to make a house payment, pay
a medical bill, or catch up with mortgage payments… and their
bank balance was “less than zero.”
This system does work. If you really examine it, there’s nothing
magical or mysterious about it. It’s just common sense, and
taking massive action. Now it’s time for you to apply both 
————–
Willie Crawford is an internationally-acclaimed speaker, author,
seminar and radio show host, and leading Internet marketing
expert who has taught thousands of internet marketers over the
past 12 years. For a more in-depth version of the plan outlined
above, please visit: http://takingmassiveactionnow.com/
