8 Steps to a Profitable Teleconference
Wednesday, December 31st, 20088 Steps to a Profitable Teleconference
By Kathleen Gage
teleseminars are likely one of the most effective methods for
promoting a product or service, building an opt-in subscriber
list, increas credibility amd establish your expert status.
However, to achieve optimum results you must have your systems
in place. It takes more than simply hosting a call to make this
work.
Countless individuals have attempted teleseminars as a route to
business success, yet failed miserably when they have attempted
to make money from teleconferences. Often it is because they
have not been trained in how to position the call, create enough
of a market demand for what they are selling, there is no call
to action, nor do they have a solid follow-up plan.
With the right vision, planning and action steps, you can do
extremely well with teleconferences. Here are a few of the steps
involved in successful teleseminars.
1. Decide on the purpose and topic of the call. Is it to inform,
educate, motivate, inspire or promote?
A simple way to determine the topic (and purpose) of the call is
to address a problem your market needs a solution to. Ask your
market using an online survey or even by sending a fax or letter
to a portion of your market to receive great input.
2. Pick a suitable date and time based on your market. For some
markets, daytime works best. For others, evenings. Find a time
that works best for your audience.
3. Secure a bridge line. A bridge line enables callers to dial a
single phone number and hear each other as if they were in the
same room. There are numerous services available ranging from
free to very high fee. I use Instant Teleseminars for my primary
service.
4. Market the session. How you do this will be determined on
whether or not the call is open to the public or only a select
group of your current clients are invited.
5. Host the call.
6. Develop support materials. You may want to consider providing
a handout or learning guide for the call. This allows listeners
to easily follow along, write down points that are especially
important to them and refer back to the notes long after the
call is over.
Additionally, you can use the learning guide as a promotion
piece for other products and services you have available.
7. Record the session. There are software programs available
that allow you to record from your phone and computer. Some
experts prefer this method while others prefer to outsource all
the recording, editing and distribution of the audio file and
call transcripts.
8. Follow-up. After the call you should have a definite plan of
when and how you will follow-up with those who were on the call
and those who were unable to make it. If you are selling a
product or service, sales are often made hours, or even days,
after the call is over.
Access the FREE report, The Truth About Making Money with
Teleseminars at http://SageMarketer.com/Teleseminars/
