Willie Crawford Teaches Internet Marketing

How I Choose Which Products To Promote
Copyright 2009 by Willie Crawford

Once it became known that my subscriber database was
approaching 800,000 (across numerous niches - some
fairly obscure), I started getting dozens of joint
venture proposals every day. These “JV proposals” are
generally just requests to become an affiliate for
their product, or to help with an impending product
launch.

Most of the proposals I get are in the internet
marketing niche, while less than 1/4th of my database
is in that niche. If a product isn’t a perfect
match for a niche, I don’t consider offering it to
that niche. Experience has taught me that offering
inappropriate products is one of the quickest ways
to lose your list!

I thought that it might be useful to share some of
how I decide which products to promote and why those
criteria matter. This should prove useful to both
product owners looking for joint venture partners,
and to those also trying to decide which products they
will promote.

Here are some of the questions that I consciously ask
myself:

1) What does it do, and is this something that my
subscribers both need and already want? If they want
it but I don’t feel that they need it, then offering
it to them may cause an ethical dilemma. I don’t
compromise my ethics! If they don’t want it, and
aren’t already looking for it, then making sales can
also be an uphill climb.

If it’s too difficult to explain what it does, then
the sales process will have to be protracted. If it’s
just “the next shiny thing,” then telling my
subscribers about it is probably more of a distraction
than a service.

2) Does it really work if my customers will just
use it? A skilled copywriter can make burnt toast
soaked in hemlock sound appealing! What value does the
product actually add to the stream of life?

3) Do I know the product owner and feel that they
are reputable and someone I want to trust with
customers whom I care about and nurture? I work very
hard at building a relationship with my customers
and trying to actually help those willing to be helped.
I won’t do anything to un-do years of hard work.

4) Has the product owner ever promoted one of my
products and how much effort did they put into it.
Many people have been trained to point out that they
are a subscriber or customer in a joint venture proposal.
My question then becomes did you become a subscriber, or
buy my $5 product, just so that you could stick that in
your joint venture proposal. Did you register as an
affiliate, and then promote no harder than making one
blog post… which barely generated 10 clicks?

5) Are they a member of The Internet Marketing Inner
Circle, my membership site, where they are both exposed
to the culture of my online operations, and I get to
interact with them… and get a feel for them and their
business acumen and standards?

This my mastermind where we discuss many complex issues
related to marketing, and running an online business.
If you are a member, then you will have been exposed to
many important concepts necessary for success, and that
puts you ahead of many of your competitors.

6) Does this compete directly with one of my own
products or projects, or one of my clients’ products
or projects? As a business owner, it’s generally
foolish to sell a direct competitor’s product instead
of my own… though not always. I also feel an
obligation to promote my clients products before
promoting those of someone that I don’t have a
relationship with.

7) Is it appropriately priced for the value that it
delivers? After testing/using/studying the product,
do I honestly feel that it’s worth the price being
charged? Will it deliver many time that much value
to my customers who actually use the product?

How good is their customer service? How do they
provide customer service? Will my customers who have
problems be able to easily reach someone? Do they have
a helpdesk so that there is an easy way around email
deliverability issues? Do they have an easy to find
phone number and mailing address? Is it clear WHO
owns the business?

9) When is it being released, and how will the release
or launch be handled? Is there sufficient lead time to
sequence it into my calendar without interfering with
one of my own or one of my clients’ projects? Will the
tools that I prefer to use have time to work, or am I
forced to only mail for a 2-3 day period after which
the product is no long available? How much hype will
surround the launch, and what long-term impact will
this have on my customers?

10) Will there be long-term demand for this product,
or will the market forget that it even exists in a
week? Can I use tools that will deliver a steady
stream of orders over the long-term, or is this a
product that there might be alot of short-term demand
for but that customers will likely set aside in favor
of “the next shiny object” next week?

11) One year from now, will my customers be happy that
I introduced them to this product? Is this something
that is easy enough to use, and that they can easily
sequence into their business processes/systems in a
way that they will still be benefiting from the
product a year from now?

12) Would I buy the product if I fit the profile of
“the ideal customer?” Knowing the product as well as
I do, after thoroughly studying it, would I buy it if
I didn’t already own it, IF I were the target customer
that it was designed for?

13) If I did a previous promotion for them, did the
product owner pay commissions promptly? Running my own
business, where I pay numerous professionals for their
expertise in a timely fashion, I prefer spending funds
recently paid to me over tapping into capital that I’ve
already invested/employed in other places.

Late payments combined with a lack of communication WILL
result in my refusing to ever do future promotions for a
given company or individual. If they mistreat a business
partner then they will likely mistreat my customers.

14) Am I really satisfied with all of the answers I
gave myself to all of the questions above. Am I being
totally honest with MYSELF, and am I… by promoting
this product, living up to the standards that I set for
myself?

If I can answer yes, to all of the above questions,
then I will consider promoting a product. If not, then
I should politely decline promoting that product,
pointing out why if asked.

——————————

Willie Crawford is one of the world’s leading Internet
marketing authorities, and an in-demand joint venture
broker. Most of his mentoring is done in a group
setting on the member-only discussion forum at:
http://TheInternetMarkeingInnerCircle.com Join that
discussion to experience phenomenal business growth!

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From my friend Andy Jenkins:

10 Simple Steps to *Freeze* Your Business

Here’s a handy little checklist you can use to run your
business:

1. Wake up and check emails.
2. Answer ordering questions.
3. Check support emails.
4. Check on fulfillment to make sure orders are shipping.
5. Check on Quality Control based on a customer complaint.
6. Check with vendors
7. Check with suppliers
8. Etc. Etc.
9. IF you have ANY time left, work on “business development”
10. Call it a day, go to bed, start again tomorrow.

If you’re like 80% of small business owners today, that’s what
your day is like.

Stuck.
Frozen.
Unable to move forward.

If you don’t change your operations TODAY, you’re going to kill
your business slowly (and drive yourself crazy), by doing the
same thing everyone else does.

=====
What You’re Doing Wrong
=====

From the time you start work until the time you quit for the
day, you spend most of your time on fulfillment - making sure
you meet your initial obligations to your first-time
customers.

Whether it’s making sure your packages are shipping or
following up on QC or support, most of your “work” time is
spent on tiny, nitty gritty details of your business.

By the time you’re done, you have almost no energy or
braincells left.

If you’ve got a small amount of time left over, you’re doing
what you THINK makes sense for growing your business.

Your whole business development “plan” (if you could call it
that) is all about finding NEW customers.

After all, NEW customers = more business, right?

That’s true. It does.

But if you’re like 80% of other small businesses, you’re stuck
in a vicious cycle just like this.

You get NEW customers, spend almost all your time fulfilling
their orders, and then you get more new customers, and spend
almost all your time fulfilling their orders, and then you
get…

See what I mean? The more customers you get, the less time you
have to work on getting more - eventually you hit a FREEZE
point…

You just can’t seem to grow your business, and you don’t seem
to have ANY time to even think about why.

Well we’re going to fix that right now.

Tattoo this on your arm (or at least commit it to memory).

=====
A NEW customer is the HARDEST kind to sell to.
=====
…

Well, DUH! Sure, everyone in business who knows anything knows
that. In fact, I’d say that almost every person suffering
through the above scenario “knows” that fact too.

But it doesn’t do them one bit of good because they are in the
FREEZE - they don’t have time to do anything different.

I even just heard some of you say it:

“That’s great and all, but I don’t have time!”

Here’s how to break the vicious cycle.

If you remember yesterday, I told you about making your
customers feel like they are SMART to buy from you, and that
their purchase was a SAFE transaction.

Well that can be an uphill battle.

But once you’ve won that victory, you can (and SHOULD) continue
to trade on that “warm fuzzy” feeling you’ve created for your
customer.

Unless you DON’T want to make as much money from as little work
as possible…

But like we stated before, most business owners are way to
preoccupied with focusing on fulfillment of their initial sale.

They never even get around to developing a portfolio of offers
that they can make sequentially to the customers who already
know, like, and trust them.

They’re easier to market to than new customers, too. You’ve
already got their contact information, and you know what
they’ve already bought.

And best of all, they’re easier to FULFILL than new customers.
They’re already in your system, you’ve already ironed out any
issues they may have had with their first order.

Hopefully, they’re well satisfied, feeling SMART, SAFE and
happy, too!

So the next time you get a spare minute to work on business
development, try to come up with the SIMPLEST, FASTEST
additional offer you can make.

Upsell, Cross-sell, Bundle, whatever - just get ONE more item
that you can sell to the folks who have already bought from you.

The key is SIMPLE and FAST.

I’m not saying you need to lower the bar when it comes to
quality, but you don’t have to try nearly so hard to keep them
happy with your subsequent offerings.

They’re no longer a skeptic, and they’ve lowered their
defenses. You’re no longer one of “them” - you’re on the
inside of their circle.

So by shifting your focus onto your EXISTING customer base and
selling more to them (even just a tiny bit), you will actually
REDUCE the amount of time you have to spend focusing on
fulfillment yourself.

And considering how easy it is to automate the process of
marketing new offers to your existing customers, you’ll be
making even MORE MONEY at the same time.

My suggestion for what to do next?

Use some of that extra cash to HIRE HELP to handle ALL the
fulfillment day-to-day hassle. Get yourself out of that J.O.B.
at your own business and get a little taste of FREEDOM.

What you do with it is up to you, of course. You can just
slack off with that free time and extra cash, OR…

You can reinvest your time on MORE “big-picture” activities
that will REALLY grow your business and your bottom line.

Once you’re maximizing your income from every customer you
have, THEN it’s time to focus on getting new customers.

You’ll simply have way more resources to work with - more time
to spend and more cash to invest in marketing, lead generation,
and everything else.

How can this plan work for you? Just like this:

Check out Scott Voelker - we did a video case study with Scott
just the other day so we could share it with you.

https://stompernet.infusionsoft.com/go/F5CS2/SN103

Due to his application of our FREE video tutorials, he was able
to increase profits on a new product he had developed and
pocket $5100 dollars in PURE PROFIT in just a few days.

Now he’s got the ability to focus on the next step in his
business - focus on REALLY building up his profits from his
existing customer base.

After all, he’s been in business for a decade - that’s a lot of
leads he ALREADY HAS! When he rolls out the membership site
idea he’s working on, he’ll be rolling in CASH, too!

https://stompernet.infusionsoft.com/go/F5CS2/SN103

Check out his video to see how his life has been improved just
by making this small change in focus, and how he’ll grow more
in the next YEAR than he has in the past TEN.

——
That membership site that Scott’s developing is just ONE of the
many techniques to get a bigger share of your current
customer’s wallet that are included in the FormulaFIVE Sales
Stackers module.

Sales Stackers will give you a vast array of detailed
techniques that you can use to sell your customers MORE
products - without any blow-back. In fact, they’ll practically
BEG you to sell them more.

“Sales Stackers” Action Blocks will show you how to:

* Apply 11 Seductive Techniques to dramatically increase
Customer Loyalty.
* Create monster back-ends using 5 different methods, any
one of which could easily double your total business revenue
and every one of which could exceed your front-end revenue.
* Never again upset a customer by offering them the wrong
up-sell, cross-sell, post-sell, back-end, or loyalty (yes,
loyalty) offer.
* Deploy an advanced “Recurring Revenue Coverage” model
that causes Pure-Profit Transactions to occur.
* Pay 3-5 times the amount your competitors pay to acquire
a new customer and STILL generate more profit than your
competitors.

Scott, all the other F5 members, and heck - anyone else who
wants to join us now…

Get ready to make more money than you EVER thought possible
WITHOUT having to chase down new customers.

FormulaFIVE clients have gained anywhere from 5% to 50%
increase in NET profits by implementing JUST ONE of these
action blocks - how big an impact could it have for you?

There’s a ton [more info about FormulaFIVE right here]

https://stompernet.infusionsoft.com/go/F5/SN103

Hope that helps!

Till next time!

~Andy

P.S. Check this out - from a new FormulaFIVE client who started
last week:

“What I did in my business was created products for upsell and
cross-sell. I’m coming from brick and mortar business into the
internet.

On my teleclass I announced my upcoming webinar but what I did
differently was expanded the value of taking the class (Vision
Mapping). I showed how it would be free after successfully
learning and useing the systems of the mapping technique and
how this process could be used over and over again.

I had 6 people sign up for the class and the bonus coaching
which comes to over $900.00 (well over my first payment for
F5.)

Then I just received a call today asking me to do a health
function at a notable location in Washington DC, and I had a
meeting yesterday that brought me 3 other clients at $1200.00
each.

These same people have expressed heavy interest in becoming
members of my 4 tier leveled membership (level 2) which is
$100.00 a month investment on their part.

Estimated time is 3 hours plus watching videos 1-3. Let me
shoot this off to make the deadline!”

- Jesue C. Walker

FormulaFive is filling up fast! Use the “Recession Buster”
plan to secure your spot before it’s gone. [Get it here]

https://stompernet.infusionsoft.com/go/F5/SN103

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If you’ve recently been laid off, know someone who’s been laid
off, fear losing your job or you’re just plain nervous about the
economic recession…

I’ve just become your best friend in the whole wide world.

Because right now, I have a candid, in-your-face video fresh
from Loral Langemeier where she weighs in on the economy and
tells you exactly how you can become a Recession Millionaire.

How to Be the Next Recession Millionaire

http://SageMarketer.com/Loral/

In case you don’t know, Loral is a recognized “Millionaire
Maker” and was the featured financial guru in the hit movie,
“The Secret.”

100% of her personal students make money and lots of it.

Be sure to watch the entire video to the finish. She actually
GIVES AWAY a six-week course that will teach you exactly how to
make millions during the recession!

********************************
Loral proves that it’s easier than any of us let ourselves
believe.
********************************

She also reveals:

* The #1 Emerging Niche that ANYONE can earn a living in, online
or offline, with no other skills than what you need in your
daily life anyway (cooking, cleaning, driving, etc.).

(People are already earning a minimum of $500,000+ each year in
this hidden niche!)

* Exactly what to do to bring money into your life, beyond just
thinking about it.

* Where your debt comes from and how to eradicate it forever

And plenty more.

And did you know that more millionaires were made per capita
during The Great Depression than at any other time in history?

********************************
Now is YOUR time to thrive!
********************************

Learn exactly how, and I mean exactly what you can do TODAY to
forever transform your personal economy.

The Secret to Not Just Making Money, But Making a LIFE

http://SageMarketer.com/Loral/

Who better to learn from than the woman *known* for creating
millionaires. It’s her freaking
job title!

********************************
But BEWARE if you’re not ready…
********************************

Loral Langemeier is no timid soul. She delivers it to you
straight from the hip, with no nonsense and absolutely no room
for excuses.

If you aren’t ready to transform your income, your business, and
your life, don’t even bother with this video. It’ll just tick you
off. Because it is absolutely impossible to listen to this woman
and not feel the urgent need to take action and change your life.

Personally I love it, because when I listen to Loral, it is
physically impossible for me to sit on my rear-end and recite
excuses for all the reasons my life doesn’t work. She won’t stand
for it and neither will you after you watch this raw,
in-your-face video.

And please:

********************************
Don’t forget to grab her free course at the end of the video!
********************************

She’s handing your success to you on a silver platter.

Hear it Straight From The Millionaire-Maker’s Mouth…

http://SageMarketer.com/Loral/

Warmly,

Willie

P.S. Almost forgot to mention this…If you haven’t seen it yet,
there’s another incredible video you’ll receive access to, from
billionaire John Assaraf. From the hundreds of glowing reviews
we’ve been getting, that one is not to be missed either.

P.P.S. Oh, and I hear John also GIVES AWAY a free course or
special report in the video. You’d be crazy to pass up the
opportunity to learn from these two staggering success masters.
So just go watch these videos right now. They’ll make your day!

Grab Your Free Videos Right Now!

http://SageMarketer.com/Loral/

Oh and you’ve probably heard the chatter all over the net about
a Masters Gathering that’s taking place.

Here’s a HINT: you’ll find yourself smack dab in the middle of
the largest gathering of living success and transformation
masters when you grab these videos. There’s a community already
waiting for you.

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My friend, JP Maroney, has stumbled upon a
breakthrough idea.

In fact, I believe it’s one of those rare,
“holy crap, make-you-a-ton-of-money” ideas.

I’ll let you judge for yourself…

Watch this video:

http://SageMarketer.com/JP/

JP’s figured out how to take one of the top
5 most profitable marketing tools ever used -
- and multiply it’s results by 200% to 500%
or more.

How?

By putting a cool “automation twist” on it.

It’s brilliant, really!

And … JP’s gonna teach it to you for free.

(see video, here)

http://SageMarketer.com/JP/

This Thursday, he’s conducting a training
call to teach you his exact, step-by-step
method so you can start using it too.

Nothing held back!

He’s even giving you a process map
detailing every step and component of this
technique.

Register here:

http://SageMarketer.com/JP/

ONE MORE THING…

You won’t be asked to buy anything on the
training call.

But, I guarantee you that you’ll wanna put
this strategy into your marketing mix
IMMEDIATELY!

So, get registered for Thursday’s training
call:

http://SageMarketer.com/JP/

I can’t wait to hear your feedback about
this one.

See you on the call,
Willie

PS: JP’s planning to turn this information
into a product later — but you can get it
NOW while it’s free. Be on that call
Thursday…

Here: http://SageMarketer.com/JP/

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This group is for group members to let other members
know about affiliate products that they’ve actually
used/tested, and then promoted with OUTSTANDING results.

Membership must be approved by admin.

Group members may recommend other products to the
group, but should realize that the group is depending
upon them to be 100% totally upfront with them and
ONLY recommend products that have brought them
in a high number of sales.

In this group your reputation and integrity is the
currency that counts! Take the fact that others are
depending upon you for credible recommendations VERY
seriously.

Only group members can see posts to wall and to group
member, so when you discover and share a winner, you
are not creating too much competition. You are helping
those who help you.

Anyone can read the group description, but not the
posts… and admin has to approve all new members.

Join here: http://www.facebook.com/group.php?gid=48539366633

Willie

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Don’t miss today’s webinar when we discuss a
very powerful method of generating leads
– in fact you can get 83 targeted leads in the
span of 14 seconds.

We are nearly full as it could dramatically
change how you find prospects for your business.

You have to see it for yourself in action as they
demo the software this evening…

http://www.wealthsuccesstraining.com/Willie

Willie Crawford

PS There is just a handful of seats
left — please take a few seconds
to register to ensure your spot.

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Yesterday, I told you that I’m getting ready to release
a new piece of software.

This software lets you take any MP3 clip, post it online, and
when the clip finishes, redirect the listener to any page
that you desires. It also lets you allow your affiliates and
JV partner to insert THEIR affiliate url and have the audio
send traffic through THEIR affiliate link when the audio
finishes.

I plan on selling this software for $97. If you are a serious
affiliate marketer, you know that it’s worth much more than
that.

However, if you want a sneak peak, I’ll practically give the
software to you for a few more day. Take a look at:
http://audioredirector.com/

This software makes selling affiliate products as easy as
posting an audio to your blog, or webpage

Check it out now… or regret it when you see all of your
competitors WAAAYYYY ahead of you
http://audioredirector.com/

Willie

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So here’s a question…

“If you could have any superpower in the world,
what would it be?”

Watch this video to discover the superpower millionaire
business coach John Assaraf says every person desires:

The Greatest Superpower in the World

http://SageMarketer.com/TheMastersGathering/

There are a lot of cool superpowers out there: invisibility,
mastery of the elements, reading people’s thoughts…

But you know what?

Of all the dozens of superpowers we can think of or
imagine, when asked this same question…

********************************
Every millionaire and success master chose the same power!
********************************

What is this one superpower that every wealthy and
successful person agrees is the best?

More importantly, why do they believe this is a power
YOU can possess?

********************************
It’s easier and more effective than you could possibly imagine.
********************************

You see, the wealthiest, happiest, most successful
people in the world have come clean about this
power for centuries.

World-renowned internet marketing giants like
Frank Kern, Willie Crawford, and Eben Pagan all
possess and teach it.

So why haven’t you discovered and used this
incredible superpower yet?

********************************
It’s so simple, you’ve probably ignored it!
********************************

Don’t make that same mistake again. This isn’t a
gimmick to push some slick new money-making
scheme, affiliate program, or software.

Actually, it couldn’t be farther from it. You won’t see
a polished pitch in this video. In fact it’s pretty
un-polished if you ask me!

Just a conversation between John Assaraf and an
underground insider, Harrison Klein.

But what they talk about will blow your mind.

********************************
What if the greatest superpower in the world was
one YOU could possess?
********************************

You’ll never know unless you check this video out:

Your Very Own Superpower is…

http://SageMarketer.com/TheMastersGathering/

If you haven’t heard of John Assaraf, he is one of the
most famous wealth and business experts in the world
and was featured in the movie, “The Secret.”

Listen to what he has to say, put it to work in your own
life and business, and be sure to listen to the very end
to find out how you can…

********************************
Weigh in with your favorite superpower!
********************************

You’ll also learn how to cultivate this superpower forFREE
plus plenty more. It’s an intense conversation, but you
and I get to be flies on the wall.

WATCH THIS! Then get ready for your life to change.

http://SageMarketer.com/TheMastersGathering/

I mean, hey, if this is how the rich and successful people
of the world are doing things, then that’s all I need to know.

And I’ll be honest: when I first watched this conversation, I
was a bit freaked out. It’s not what I was expecting. It’s not
marketing, it’s not business, it’s not even mindset.

It’s that vital power that comes BEFORE all that. It’s what
makes all that stuff work.

Do me a favor though. Don’t ignore it because it seems strange
or easy. If you want the type of money, success, and life that
millionaires like John Assaraf enjoy…

Well when in Rome…

DO AS THEY DO!

I know I do.

This will transform you LIFE!

Willie

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At 3pm EST this afternoon, I’ll be interviewing Gene
Pimentel on my radio show.  I heard Gene speak at a
seminar 2 weeks ago, where he taught how to buy and sell
domain names dirt cheap.

He has bought domain names, and then turned around and
sold them for 150,000% profit!  That blew me away.

Many of the domain names that Gene buys, he sells without
making any improvements to them… just raw domain names.

Today, you and I get to ask him exactly how he does this
and how anyone can do what he does.  Please join us at:
http://BlogTalkRadio.com/WillieCrawford/

Please invite friends that you want to help out. When you
can get a decent domain name for around $8 and turn around
and sell it for hundreds, or even thousands, I can’t think
of many easier businesses to get started in

Willie

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