Today, I’d like to share with you the single biggest,
most-profitable revelation about running an online
business that I’ve ever shared.
It could mean the difference between your success and
failure online, and I don’t think that’s being melodramatic.
I’ve spent the past 2 months working closely with
a few clients… helping them to flow out their
business models.
I started working with them when they asked me for help
overcoming this recession. These were people who came to
me because they couldn’t make “internet marketing” work!
Let me explain.
Most of the online marketers that I know jump from product
launch to product launch, selling courses, ebooks, etc.
that are destined to fail!
You may have noticed that I haven’t promoted any recent
“internet marketing product launches.” I don’t care for the
hype-filled model.
Far too many of these products are little more than theory,
written by someone who has never done what they are trying to
teach. Some of them teach what worked YEARS ago, and others
don’t really teach anything… but the webpages sure look
pretty.
I’ve actually studied many of these products over the past 12
years, and they can work, but it’s just really difficult for
the average person to make them work.
I find far too many of those product incomplete.
Even more frustrating is the fact that before you can fully
apply what one product teaches, the next latest and greatest
“magic formula” is rolled out.
It’s not your fault, if you’ve tried some of these products
and they DIDN’T WORK. The truth is that we didn’t give you
a chance to let them work before we offered you the next
product.
So, I said ENOUGH!
You need time to learn a system that works and then time to
actually use it.
Some gurus’ business models depends upon you rushing off to
buy the next best thing before you’ve even tried out the last
one that they sold you.
They depend upon you constantly chasing after the greener
grass… something seemingly easier.
Here’s what I’ve discovered…
You need dependable recurring income.
I’ll show you how to do that in a minute. Constantly
chasing after new customers is a LOSING game. It’s much
better to build a group of loyal customers and then take
proper care of them… offering them only what they really
need and want!
That’s why I now try very hard to focus my clients and
students on marketing to THE ideal customer.
I focus my coaching clients, and want to focus you on offering
your expertise, and your products and services to local
offline businesses who have NO CLUE how to use the internet to
generate business to their brick-and-mortar establishments.
These are businesses with budgets set aside for growth. They
spend money every week on things like Yellow Page advertising.
It’s a normal part of what they do and they don’t hesitate to
spend. They understand that if they don’t their competitors may
pull ahead of them.
I want YOU to step in front of these customers instead of chasing
the latest fluff-filled internet marketing product launch.
These businesses desperately need you. You have the know-how
that can literally SAVE many of them.
So, I beg you to STOP what you’re doing. Stop “running with
the herd” and do what actually works.
Listen…
Some people will sell you anything. They’ll offer you the
next shiny thing after next shiny thing… and as long as you
continue buying them, they’ll take your cash.
If you are an affiliate marketers, offering these products,
you’re not much better off.
The gurus are just using you to build their list so that
they can herd them all into their “coral.”
Most of the big names will NEVER do a promo for you though. They
only cross-promote their buddies products!
They get YOU to send your best customers over to their lists, and
then they sell them follow-on products, often not offering you ANY
additional commissions.
It’s insane!
That’s also why you’ll often see the gurus offer you several dollars
per email just for handing your list over to them. You have to see
what’s happening though.
Here’s where you need to focus…
Offline businesses learning to leverage the power of the internet are
one of the fastest growing segments of our market… and they already
have funds set aside for what you can provide them!
Those of us who are tapping into this goldmine even call it our
cash cow.
Instead of trying to sell to people who will not buy your products,
why not market to those anxious to use your expertise, and pay
handsomely for it.
Your next step, is to check out: http://SageMarketer.com/CashCow/
Then simply stop chasing after magic bullet after magic bullet.
You’ll be servicing the right market. The same one that I, after 12
years in “internet marketing,” have chosen to focus on.
See if this doesn’t make a lot more sense to you…
http://SageMarketer.com/CashCow/
Willie
