Slowly but surely it’s been happening. The first I remember
seeing signs of it was about 18 months ago…and it’s gotten
worse ever since.
If you’ve been building a list in any niche, you’ve likely been
experiencing it too. What am I talking about?
The massive drop off in opt-in conversion rates for name squeeze
and landing pages.
I’ve witnessed name squeeze pages that previously converted as
high as 40%+ drop to as low as 12%. Even landing pages that
attract only the most highly targeted of traffic slip from
impressive 50-60%+ conversions down to single digit conversions.
I’ll bet your opt-in conversions have dropped too!
Care to guess why this might be happening all the sudden?
No, it’s nothing to do with poorly written copy or non-targeted
traffic. These variables are unchanged. It’s something else
all together…
Your prospects have become IMMUNE to your obvious list building
strategy. Everyone and their Brother-in-law is using the same
style name squeeze and landing pages…all promising a free
report, 5-day email course, or…and I just love this one: the
privilege of reading a salesletter.
Don’t get me wrong here, I think it’s super-important for you to
build a list of prospects to follow-up with. It’s the BEST way
to double or even triple your sales by selling those prospects
who don’t buy on the first visit to your site. And sending them
to your salesletter; well you need to do that to persuade them
to make the purchase.
The problem is this: with opt-in conversion rates dropping like
flies, what can you do differently today? What can you do today
to boost your conversion rates back to where they they were two
years ago? And what can you do today to improve those
conversions to their MAXIMUM potential?
Let me share with you a little secret that the smart marketers
online are using to do just that. It can be summed up in one
word:
INVOLVEMENT
Find a way to involve your prospect directly on your lead
generation pages, and your opt-in conversions will soar.
My friend, Ed Turner has helped close to five hundred online
marketers boost their slumping opt-in rates using a very
specific “involvement device”. I asked Ed if he would be
willing to share such an example with my readers.
He’s not able to show an actual client example (that would badly
skew his client’s conversion rates). But instead, Ed put
together a quick sample of his own for you to check out. Don’t
take the content too seriously, it was meant to be humorous.
But DO follow the whole thing through to the end.
Only by completing the entire process will you get a chance to
find out how you can increase your opt-in conversion rate using
the same technique.
Take 5 minutes and check this out now:
…you’ll be glad you did.
Willie
P.S. Don’t forget to follow Ed’s process all the way through.
He shows you how you can boost your opt-in conversion the EXACT
same way at the very end.