20 days into the endeavor (partly in response to questions
and comments on the Warrior Forum), I shared Lesson 20 on
the forum itself.

I also gave affiliates, who are helping to spread the word
about the WSO, permission to share that sample lesson in
their marketing.

I chose this lesson BECAUSE it allows me to give you a
peek inside the training, without giving it all away.

At the same time, it does provide some valuable
insights that I hope you find useful.

To tune in to the entire course, you need to register
here: http://WillieCrawford.com/100kInJanuary2012/

Here is the actual text from Lesson #20:

Diary – $100k In January 2012 – January 22nd, 2012

Welcome to Day 20… the day that I arrived home and got to
play with my impatient new grandchild for the first time
(she was born six weeks early)

This issue is heavily-influenced by feedback that I’m
getting from you guys… especially your wanting to
see more RESULTS!

Up to this point, most of my efforts have been laying the
groundwork for those results… for reasons that I’ll explain
today!

On the airplane on the way home, I actually flowed
out 23 articles in notepad on my iPhone. My wife
would occasionally glance over at my phone, notice the
smile on my face, and ask what I was doing.

After being home for about two hours, and playing
with the baby most of that time, I felt the time
pressures, and started turning those notes into articles.

Here’s the first one that I published:

Begin Article:

Pretend Internet Marketing Experts, Dreamers, And Doers
Copyright 2012 by Willie Crawford

In internet marketing (the niche that I know best)
as well as many other online niches, it’s often
difficult to tell who the genuine experts are.

That’s important because it makes it difficult to know
who to take advice from.

The danger is that you will spend months, or even years,
following the advice of someone who either sells you
his theory, or who just makes up something that sounds
plausible, and doesn’t even care if it’s accurate… as
long as it sells.

Yes, there ARE people who will sell you anything and
don’t care if it works, but I very strongly believe
that they are a tiny minority.

There are also those who believe that you will not
buy their products unless they “fake it until you
make it.” Many of these people may actually have
really good intentions, but since they believe that
they have to pretend to be something that they are
not, they can be a real threat to your success.

The fake it till you make it types often blur the
lines as to what they are actually qualified to teach
you. Their perceived dilemma is that they feel that
they HAVE TO fake it.

Several years ago, in an interview, I asked my friend
and mentor, Rich Schefren, how one overcomes this.
Rich explained that it’s as simple as being your authentic
self. Identify what you ARE qualified to teach, identify
the audience that does want to learn that, and sell to
them.

Rich’s advice really boiled down to merely acknowledging
that your potential audience members are at all different
levels along the learning curve, and you just need to focus
on the ones who need the level of guidance that you are
genuinely qualified to deliver.

The next pretend expert that you need to be aware of
is “the dreamer” who understand on a certain level but
have never DONE anything and therefore isn’t 100%
certain that what they offer to teach you WORKS. They’ve
STUDIED a lot, but they haven’t physically verified
what they believe to be true.

These are you armchair quarterbacks, your armchair
copywriters, and your armchair marketing experts.

I honestly think that many of the armchair experts
are most dangerous to themselves. I’ve encountered
dozens of them over the years who had studied the same
materials that I had, and knew it well enough that they
frequently quoted the same people that I did… and
often even finished my sentences when I tried explaining
something to them.

I say that they were a danger to themselves, because
they never moved beyond the knowing stage into the
implementation stage, so they could never earn a living
even though they understood how! I honestly believe that
they were afraid to actually do something, or they were
dabbling in too many different things to take any one
thing through to completion.

Either way, these are the experts who, based upon being
old-timers who have put in the time learning, should be
very successful. Yet, they are STUCK at just knowing and
won’t acknowledge that they MUST move beyond that.

Then you have the newbie who listens, learns and applies.
Some of them move up the ladder very rapidly, and are at
the top of the “expert ladder” in 1/10th of the time that
others take, and they ARE genuine experts.

Two quick examples of these “doers” are Russell Brunson
and Ryan Deiss.

I remember when Russell was a college student, wrestling,
and then starting to raise a family. He was on the
Warrior Forum, aggressively learning, testing, and DOING.
Not that much later, I could see that Russell had hit
six-figures, and then seven-figures.

I first notice Ryan Deiss in December 2002, when he was
an attendee at the very first seminar that ever attended
(and spoke at). I don’t believe that he was even 20 years
old yet, and he sat there taking and organizing copious
notes. He asked deep, relevant questions.

Ryan has now probably surpassed most of my fellow
speakers who graced the stage during that era. Ryan now
has other very successful guru’s working for his
companies

I’m compelled to warn my readers to be aware of the pretend
experts and dreamers, but I’m equally as compelled to point
out what sets the doers apart!

The “snakes in the grass” will always exist, and part of the
reason that they will even thrive is because of customer
greed. Greed causes people to make very poor choices.

FEAR also causes people to make poor decisions, and I
believe that is what keeps more people who have the
knowledge from becoming doers!

To become one of the successful doers, you have to actually,
REALLY believe that it is possible. Then you have to
believe that it is possible for you.

For me personally, I grew to believe that it was possible,
after spending a lot of time hanging around with, and even
masterminding with, others who actually walked-the-walk.

I grew to believe that it was possible for me after
observing that many of the ULTRA successful people that I
hung around were really quite ordinary in most respects.
I would even dare say that some were of below average
intelligence… and I even know that they would say this
about themselves.

The differences are:

1) You have to give yourself permission to actually become
successful.

2) You need to work on your mindset, because “going big” is
largely mental. Once you have the correct mindset, then it
JUST HAPPENS.

I know this to be true because that has been my experience.
I grew up on government subsistence (welfare) surrounded by
poverty and no real mega-successful role models. I did have
several teachers who lovingly challenged and inspired me.

I had my big breakthrough after hanging around the ultra
successful, and being bathed in their mindset.

They also taught me that the rich and ultra-successful were
not necessarily “evil”

That “flow” started me and many of my friends along a path
that made success destined to happen. It also programmed us
to always be successful even if we occasionally suffer
setbacks… because we now understand the path and have that
essential mindset.

The final ingredient for me was being actually mentored by
an individual who showed me how I was really the ONLY
person who could hold me back, and then how to get out of my
way and allow unimagined success to flow into my life.

That mentor’s name is Brian Ridgway, and he branded his
mentoring Level 5 Mentoring. It’s so-named because it
shows you how most people operate at one of four lesser,
flawed paradigms, and how by simply examining our world,
you clearly see the mistakes that 99.9% of people are making
that severely limit what they allow themselves to accomplish.

Brian, very generously, offers a free webinar where he shifts
many people’s thinking right on the webinar. Yes, on a free
webinar, you learn how to get out of your own way, step up
your game and no longer need to be a pretend expert, or a
dreamer.

When you see how easy it is to actually become a doer by
merely getting out of your own way, and allowing it to
happen, you’ll smile from ear to ear. So, will those that look
to you for guidance.

You can tune into Brian’s free mentoring at:
http://timic.org/Why/

Another shift that Brian’s free mentoring causes in many
people is that it causes them to see how harmful the first
two pretend experts are to themselves. Those first two
personality types CONDEMN the individual to failure, the
third personality type makes success happen relatively
effortlessly.

Now that you know, what are you going to do about it?

——————————

Willie Crawford has been teaching others how to build thriving
online businesses for over 15 years. To watch over his shoulders
as he demonstrates how anyone can earn six-figures in a mere
30 days, visit: http://WillieCrawford.com/100kInJanuary2012/

=====================================================

End Article:

Notice that that article is fairly emotionally charged. It’s
very difficult for a person to read the article and not feel
motivated to take some action, even if it’s to fire off an
email to me telling me that they disagree.

I could sense shortly after publishing the article that it
did indeed “piss off” many readers. It had that effect
because it no longer allowed them to blame others for the
results that they’ve gotten in life thus far. Most of the
world tells you that it’s not your fault because they know
that’s what you want to hear. I was deliberately using a
little “tough love!”

People respond to this type of article, they comment on it,
and they share it with others, so this is the type of article
that I will be publishing a LOT of over the next 10 days or
so.

That article is engineered to generate an emotional
under-current that people HAVE to respond to!

I published that article to a tiny list of about 7000 general
internet marketers whom I also felt would “get” that “mindset”
is a major part of the game. It’s what allows you to actually
follow-through with doing the other things that you need to
do in order to have extra-ordinary success.

Developing that mindset and following through DOES often
mean doing things that you are slightly uncomfortable with.
I shared with you earlier that even I have to do that. I
also shared with you my zip lining experience, where I
actually FORCED myself to REPEATELY step off the edge of cliffs,
attached to tiny cables that I didn’t really have that
much faith in. My point was NOT that I was on an exotic
Caribbean cruise, but that I purposely FORCED myself to do
something that I didn’t really want to do, but knew that it
would force me to grow in the direction that I wanted to
move.

In case you missed it, the tactic that I used to keep me
from backing out was to publicly state on my Facebook profile
(and to my wife) that I was going to do something that I
feared. I turned them all into powerful accountability
partners… and it worked!

That article is designed to make people really examine their
online marketing (somewhat bridging the gap between internet
marketing and personal development).

I AM at a tremendous disadvantage in the Personal Development
Niche, and since I’m not known there, needed to create a logical
bridge that people might be willing to step across.

When I’m reading an article, the first question that I
personally ask myself is “What makes this person qualified
to write this article?” I want to know “What makes them an
expert!” If we fail to answer that question in our own
articles, we lose the reader and your article will be largely
a waste of time.

My over-arching goal is… hopefully to get lots of people
re-posting the article, and it’s primary purpose is of course
to get people to check out the Level 5 Mentoring program… where
I’ll earn a commission when people actually benefit from the
free webinar, and because they do benefit, they want the paid
product that goes deeper.

Since the article covers an emotionally charged topic, and I
used the title as my email subject line, I do expect a very
high number of readers.

I will also submit that article to EzineArticles.com and to
IdeaMarketers.com, and will also bookmark it using the tools
that I mentioned to you yesterday.

I’ll share it in the other places already mentioned.

I can see this ONE article generating thousands of visitors
WHEN it goes viral, or gets a lot of commentary from the
right people.

I would also like to explain at this point WHY I
chose personal development or self-help as a niche
to focus on.

First of all, I’m not known AT ALL in the personal
development niche, so I feel that this is a great
test of my methods. I AM starting at the SAME point
that a newbie would be starting at… one of getting
people who don’t know me as an expert in that space,
to listen to me.

Given that people buy from people that they know,
like and trust, that means that I have to figure
out how to get potential customers in that niche to
know, like, and trust me.

Anyone in this situation has two choices… you
can either develop the know-like-and-trust factor,
or you can borrow it.

I chose to do both!

First, I chose to develop it by pushing out a TON
of content that rapidly proves my actual expertise
in this area. Given that I am a newbie in the niche,
that proof has to show that I not only understand
the theory, but that I actually LIVE the principles.

PROVING that I understand and have actually harnessed
the principles is why my writing focuses so much on
my lifestyle. That proves that I live what I’m
teaching day-to-day and as a result, I gain the
benefit… implying if you copy my application of the
principles exactly, then you’ll get the same results.

My readers need to see that I get above-average results
from my applying certain principles. I need to
unequivocally PROVE that.

Given that most authors, in most niches online, generate
little more than a lot of theory, IF I show practical
examples of the application of what I cover, then I can
quickly go from an unknown in the niche to a
much-respected authority

That’s what you need to do too.

YOU, as a subscriber, even have to see my doing that or
you quickly tune out, and don’t stick around long enough
to see how massively effective what I’m doing really
can be.

The second way to get that know-like-and-trust factor,
is to borrow it. That’s where solo ads come in. In placing
solo ads, I’m approaching list owners who already have that
relationship with their list and asking them for a direct or
indirect endorsement.

I also shared with you in an earlier lesson that I’m
actually reaching out to a few friends and asking them
to share my content-rich Facebook posts and events with
their followers.

I’m merely sending them private messages, asking them to
please share a post or Event.

I’m only asking them to do that with content that I feel
that their “Friends” will enjoy or appreciate.

I submit that we ALL have a few close friends that we
can ask a favor of, but also admit that asking favors
of even close friends can feel uncomfortable.

If you want extra-ordinary results you DO have to force
yourself to do things that people willing to live with
ordinary results simply won’t do. I can do that because
I honesty feel that my content is changing lives.

So, I am borrowing credibility. You need to do the
same thing!

You do have friends. They ARE willing to give you a
break especially IF they expect you at some point in
the future to reciprocate.

How well is this working for me?

In the Self-Help Giveaway that I’m using as a case-study,
I’ve moved from not even being in the top 20 (based on
over-all referrals), to where I expect to be in the top 5
VERY soon, and then to fight my way into the top three,
where I WILL earn a free solo mailing in my new niche…
with the #1 position offering that solo mailing to 250,000.

You may feel that you DON’T need a “pep talk” but I hope
that you do see that it’s worth the monumental effort, and
that after you make that initial monumental effort, that
the rest can simply fall in place.

I entered a new niche, made a monumental effort doing
things that I feel slightly uncomfortable with, and after
30 days, I should actually have made over $100k, largely
from soft-selling a product in my new niche, and from
leveraging the credentials of others who are long
established in that space.

I am going up against GIANTS in that space, and because
I am willing to do more, I will prevail, but I will be
doing things that you CAN do too.

My focus the rest of the journey is on buying solo ads
(buying endorsements), but even there, I’m largely
spending money earned from other efforts that I shared
with you in previous lessons.

I have arranged 32 solo ads that will start running as
early as today. For each of those ads, I am using a
unique tracking url, so that I know where my results
came from, and I will share that with you (unless I
was specifically prohibited by the ad seller for some
strange reason).

In the last lesson, I showed you how to set-up for this
solo ad barrage with as little as $25… but that… starting
with that little meant that it would take a few days longer.

Now, thanks to your patience as I laid the framework,
you’ll get to watch it all unfold, and even be able to
use my EXACT solo ad sources if you choose to, and if you
act fast. Of course, over 1200 others will be reading
these same notes, so if you are not fast, you may be in
for a bit of a wait.

Moving forward, I’m going to make the lessons less
verbose, since hopefully by this time, you’ve gotten
the mindset part.

I will add that this IS all an inexact science. There is
a lot of testing and tracking involved, and even the top
marketing experts have to admit that the outcomes are not
always exact.

In fact, in a recent discussion, a friend shared with me
a conversation that he had with a guy who has often
billed himself as “the godfather of internet marketing.”
He shared that this guy taught him that email marketing
is hit and miss. It’s a matter of market-to-message-to-
medium match.

Even at “the very top” this guy sends out mailing some
days that produce a mere trickle of orders, and other
days he hits on just the right combination, and hundreds
of orders flood in.

He tries to be scientific about it but has discovered that
if he keeps making little tweaks, and keeps mailing, that
in the long run, he has a lot of home-runs but even more
singles

In that market-to-message match, I believe that the most
critical ingredient is the words that you use to connect
with your audience one-to-one, and that no one has an
advantage over you in that arena, because it’s an actual
bond/connection “felt” between two individuals.

Willie

An email is on it’s way to you, and the transformation
is about to begin.

If for some reason you don’t get that email after
a few minutes, please check your spam filter as
sometimes emails can be misrouted

If you still don’t see it, please click here to let my
tech support team know.

Life is very good!

Willie

I shared how I recently turned up the volume MASSIVELY
on visitors, subscribers, and customers to my most
important websites!

These are the very same tactics that multi-millionaire
clients pay me top dollar to use in sending them an
absolute flood of traffic.

To access the recording, I do request that you subscribe
to my free newsletter. This will allow me to share
announcements of other great webinars with you from time
to time.

I only share the best information with my subscribers…
no theory, and no fluff.

You can unsubscribe at ANY time by merely clicking on the
link that you will find at the bottom of EVERY newsletter
that I send.

Use this box to subscribe, and you will be given instant
access to the recorded webinar. You’ll be able to listen
to it as many times as you’d like, take notes, and I even
give you an email where you can ask any questions that you
have.

Turn up your traffic today!
Willie

The topic…

“How to Craft Simple Stories to Vaporize
Buyer Resistance… Create Deeper, More
Meaningful Connections With Your Best
Customers… And Sell Your Products and
Services for MORE MONEY Instead of Less”

Seating is limited. Register Now
==>> http://timic.org/SellMoreBySellingLess/

I was recently “talking shop” with my good
friend, Daniel Levis, and what he shared
with me was a total surprise…

He said, “Lately Willie, on several
occasions, I’ve been able to more than
double sales conversion on my client’s
websites by actually removing some of
the product claims from the sales copy.”

Daniel is a highly paid professional
copywriter. I listen to what he says. But
removing claims, how could that be? It
just didn’t make any sense at all.

Anybody who knows anything about copywriting
knows that the more legitimate promises
you make in your sales copy the more sales
you should make. That’s how you make sure
that you hit all of the buyer’s hot buttons.

So I questioned him. I said, “You mean to
tell me you just do a little tweaking on
your client’s sales copy, deleting benefits
and the result is they make more sales?”

And he replied, “Well no, not exactly.

“I don’t really remove the relevant product
claims and promises and benefits from the
sales copy. I just disguise them, so they
don’t scare people away.

“You see, you’re absolutely right Willie.
You do need to make big promises to sell
stuff online.

“And you have to follow through on those
promises too, if you want to keep selling.”

“Trouble is, we live in a world of false
promises and drive-by marketers.”

“We’re surrounded by charlatans
who will promise ANYTHING to make a
sale.”

“Haven’t you ever bought something
and when you got it home or downloaded
it onto your hard drive found it to
be a mere shadow of what you’d been
promised?”

I had to embarrassingly admit that I had.

“Each time that happens” he
continued, “you grow a little more
cynical and skeptical.

“You encounter a marketing piece and
and without even realizing it, up goes a
protective shield of suspicion, isn’t
that right?”

“Yep.”

“Well it’s the claims, promises and
benefits communicated in the sales copy
that trigger that reaction. They trip
your defenses so to speak, and the sale is
all but lost.”

At that point Daniel started explaining
how he has been communicating product
claims, promises and benefits in a way
that completely bypasses people’s
defenses.

He’s doing this webinar to share his
amazing new sales-inducing discoveries
with you.

You can register at this link:
–> http://timic.org/SellMoreBySellingLess/

Here are just a few of the topics he’ll
be covering at this no-cost webinar:

>>> The single most important (often
overlooked) sales copy ingredient that
almost always unlocks a flood of increased
response. Are you missing this, and
struggling needlessly as a result?

>>> The secret to making people feel
empowered, confident and motivated, so
they can take action and buy your product
or service now rather than later (which
usually means never)…

–> http://timic.org/SellMoreBySellingLess/

>>> Why some products languish in the
discount dust bin while others fly off the
shelves at crazy high prices. Hint: It
often has nothing to do with the product
itself.

>>> How to speak directly to the
unconscious mind of the consumer, the
part of them that says “YES”, I want it,
and I want it NOW!

>>> Why emotional impact trumps statistics
every time when it comes to proving a
claim …

–> http://timic.org/SellMoreBySellingLess/

>>> Two almost magical phrases that
instantly make people suggestible and
more open to your ideas …

>>> How to create the illusion of
ownership. This unusual technique makes
not buying seem like a terrible loss …

>>> How to make the purchase of your
product a positive development in the
buyer’s self-image — the golden key to
explosive sales… and profit margins to
die for…

>>> And much more!

Honestly, these are some of the most
ingenious marketing ideas I’ve ever
heard.

They may just represent the turning point
in your business, assuming you take careful
notes and apply what you learn.

Here’s the registration link again:
–> http://timic.org/SellMoreBySellingLess/

Make sure you’re there live. This event
will be totally interactive. Bring
your questions. Get involved with the
material. That’s how you learn best.

I’m not sure if there will be a replay.

This massive outpouring of generosity from
hundreds of the top Weight Loss and personal
development experts in the world has resulted
in over 200 life changing FREE gifts…

Have you signed up yet?

What are you waiting for…?

http://weightlossgiftsgiveaway.com/go/98

It’s called the “Weight Loss Gifts Giveaway” but
the gifts actually cover:

* Weight Loss
* Self-Esteem
* Nutrition
* Self-Care
* Metabolism
* Fitness
* Goal Setting
* Emotional Eating
* Exercise Motivation
* Positive Thinking
* Boosting Confidence
* Family Fitness

I contributed one that reveals how I personally made
the jump from six-figures to seven-figures!

Carolyn Hansen, Gillian Hood-Gabrielson,
Stephanie Mulac & Dr. Joe Rubino will be
closing down the event tomorrow, and if you don’t
hurry, you will miss out forever on these
awesome Weight Loss Products that are
FREE for the taking:

* Divinely Easy Weight Loss – Moira Hutchison
* Angelic Healing Audio – Self Esteem for Weightloss – Lisa Dorey
* Goal Setting Success – Leslie Householder
* Weight loss In A Week System – Terry Phong
* Destroy Weight Loss Self-Sabotage Hypnosis Audio – Michelle Mayur
* Lose Weight and Radiate 21 Day Challenge E-course – Lynn Smith
* 10 Surefire Ways to Jumpstart Your Motivation – Terri Bodell
* Get Wealthy Healthy and Hot Audio – Zoe Routh
* And TONS MORE!

Grab all the fabulous gifts right now before
they are gone forever!

http://weightlossgiftsgiveaway.com/go/98

To Your Success!

Willie

P.S. On October 27th they will be gone
forever and many of the free gifts will
return to being paid products, so don’t
delay:

http://weightlossgiftsgiveaway.com/go/98

Timing, Scarcity, Decisiveness And Money
Copyright 2011 by Willie Crawford

In my 15 years in business online, few things have been
more critical to my success than timing and decisiveness.

Dozens of times, I’ve come up with a new product idea,
or been approached with an idea, where its success or
failure was determined primarily by timing.

In a few instances, the market simply wasn’t ready for the
idea. Perhaps technology still needed to advance a little
more, and if that idea was “re-attacked” six months or a
year later, it was destined to be massively successful.

This was often true of software or video-related projects
that I’ve worked. Often, something as simple as faster,
cheaper bandwidth was the success catalyst that was needed.

In some instances, delaying meant that a tiny window of
opportunity went away. I watched this happen for several
people who were contemplating Facebook-related products
that relied upon FBML (Facebook’s unique HTML markup
language).

Before they could roll out their products, which they
over-thought, Facebook did away with the need for FBML,
opening up their platform for iframed content.

Now, if you visit the Facebook Developers pages you’ll
see…

“We are in the process of deprecating FBML. If you are
building a new application on Facebook.com, please
implement your application using HTML, JavaScript and CSS.”

In the instance just mentioned, maybe the product would
have been short-lived, since the interface change would
have made the FBML product obsolete, but then again, the
product owner would have a list of people needing to know
how to upgrade.

I’ve also watched far too many people totally bogged
down with the scarcity mindset, and the need to claim to
be the creator of a concept.

Often, dozens if not thousands of people notice a problem
(or an opportunity) at the same time.

Several people were working on “inventing” the automobile
at the same time.

Numerous people were working on inventing a flying machine
at the same time.

Online today, I see numerous people focused on creating
products that teach you to leverage the Facebook PHENOMENON.

There are over 750 MILLION registered users on Facebook,
and half of them log in every day. The number is racing
toward a billion

How could any business person afford not to notice this.

How could anyone who markets online not notice the
opportunity to step in front of the wave.

The fact is that more people than you can imagine are
stepping in front of this wave, and that it’s somewhat
futile to even consider “who first noticed what.”

Instead, YOU should be focused on how you can tap into
the market. I personally have focused on offering fan
pages and applications to local business owners. I’ve done
this BECAUSE the average small business owner that I deal
with is going to spend around $300,000 advertising his
business in the next year.

I simply step in and show him that part of that money can
be more effectively spent on getting noticed where his
customers congregate… which IS Facebook.

My friends Ron and Rick Davies, along with their partner
Michael Somerville offer VERY affordable, in-depth
training on just about all aspects of how Facebook works.

In fact, they have an epic 2-hour video that is like a
PhD in Facebook that you can watch for free at:
http://timic.org/facebook/

That video will totally educate you on why, no matter who
you are, you can’t afford to ignore Facebook.

My friends Jim and Emily Graham also teach you about
Facebook but from a slightly different angle, and they
offer to set up 5 fanpages, YouTube channels,etc., FOR YOU.

You see, there are those who want to be shown how, and they
will take that teaching and run with it. Some will even set
up businesses using that new-gained knowledge.

Others, want to understand the basics but are already too
swamped to do it themselves. They need for Jim’s team
to do it for them… something Jim tells me that his team
can get done in about 48-72 hours, with the real “long
pole in the tent” being just getting the customer to fill
in the form describing what they need.

You can watch a 1-hour video where Jim and Emily teach you
all about Facebook fan pages, and why you absolutely need
several at: http://timic.org/moolah/

Check out both of those videos. Each is actually like
taking a community college course, or sitting through a
live workshop.

You will learn a lot, and if you’re like me, you will find
yourself taking LOTS of notes.

However, taking lots of notes won’t help you if you don’t
take action.

Right now, most of your competitors have absolutely no
concept of the power of 95% of what you will learn in
either of those free videos.

Right now, MILLIONS of business owners are trying to
figure out how to tap into the 750 million sets of eyeball
on Facebook. Some are putting up fan pages, but 90% of
those are getting it all wrong and so their fan pages aren’t
effective.

When you do a fan page correctly, it can:

- Get people to join the fan page so that you can update
them on what’s going on in your business.

- Get them to share the fact that they like your fan page
so that all of their followers can notice this in their
feeds.

- Get them to give permission to be automatically added
to your email autoresponder. What’s important here is that
they will join your list using their BEST email address…
the one that they used to register at Facebook.

- Get them to automatically register for one of your
webinars.

- Get them to automatically confirm that they are attending
one of your Facebook events.

- Get them to give you permission to collect the data that
they share on Facebook. You can literally pull down their
data to your database where you can later analyze it, meaning
you’ll have a ton of customer/subscriber demographics.

- Send regular updates directly to their Facebook in-boxes.

- Invite up to 5000 people in your database to join your
fan page… using Facebook’s infrastructure to invite them.

You can do all this and 50 times more WHEN you put in a
little time learning exactly how Facebook works, and what
all you are allowed to do there.

Can you see the power in this.

All of the things that I mentioned above are permission
based, but that permission is granted just by the Facebook
user clicking a button agreeing to grant you the requested
permissions. If you offer something that they want, then
there is no real reason for them NOT to do this.

Ok, I’ve gotten a little long-winded, but it’s because I
want you to understand the REAL POWER available to you on
the Facebook platform. There’s nothing even close to it
on the internet!

Read back through this note if your head isn’t buzzing with
a dozen new ideas. Then watch one or both of the free videos
shared above.

Then, please thank me by “liking” MY Facebook fan page at:
https://www.facebook.com/WillieCrawfordMarketingTips

or my cooking fan page at:
https://www.facebook.com/SoulFoodRecipes

Yes, I have more than one fan page. I have one for each
interest that I have. I’ve been teaching internet marketing
since 1996. I’ve been cooking all my life (since around
age 7), and I wrote a cookbook back in 2000

Ok, time to stop thinking and start DOING. That’s the
real secret.

Willie

Most people have NO idea how to back up those sites,
relying instead upon their webhost to maintain
backups.

Most web hosts do maintain backups but they are
typically on the same server, meaning, if the server
is unavailable, then you can’t access your backups
either.

A MUCH BETTER option is to maintain your own
backupS, and store them “off-site.” My preference is
to regularly backup my sites to Amazon S3
servers. It’s extremely inexpensive, and if you
ever need the backups they are readily available.

If your websites ever go down at your host, you could
simply find alternative hosting, upload the files to
the new host, repoint the DNS at your registrar and
have your sites back online in no time.

On this webinar, we’ll show you exactly how to do
that!

Many people with WordPress blogs also have those
blogs configured EXACTLY as they would like to
configure numerous other sites. They have all of
their favorite plug-ins, etc. all set up.

We’ll also show you how to CLONE your WordPress site,
simply copying your pre-configured blog from one
site/account, to another.

You just copy the blog, change the name and header,
and your NEw, different site, is ready to run.

This is very powerful especially if, say, you set up
a series of sites targeting different cities, or
other thing with just a few slight differences.

For example, maybe you set up sites to generate leads
for local realtors, chiropractors, plastic surgeons,
lawyers, dentists, etc. You can EASILY lease properly
configured, and optimized sites like these for $500
to $2000 per month.

Numerous people that I know earn a full-time living
doing JUST THAT. Some literally have hundreds of
such sites that they are leasing out.

We’ll show you how to clone your WordPress site in
mere minutes, so that you can easily expand your
virtal real estate holding. Then you can use, lease,
or even sell these cloned sites

This webinar is GUARANTEED to be very popular, so go
reserve your spot now. The webinar is today, August
10th, 2011 at 9-10pm Eastern.

Register here:
https://www1.gotomeeting.com/register/555644769

I’ll see you on the webinar.

Willie

If it’s not almost time for the webinar to start,
why not take the time to subscribe to my free
ezine now. I give away a LOT of great content
and gifts.

Click here to subscribe now.

Thanks again,
Willie

Maybe a hacker erased them.

Maybe one of your virtual assistants accidentally
erased them.

Maybe a former disgruntle employee intentionally
erased them.

Maybe you inadvertently over-wrote them during that
last FTP upload.

It doesn’t matter why your sites are gone, the moment
that you notice, you’re going to panic!

You’ll get that feeling in the pit of your stomach.

As someone who owns a web hosting company, I can
tell you that your web host probably has backup
copies of your site, but those backups may not have
your very latest changes (depending upon the
backup schedule).

Those backup may not have the most recent database
entries, depending upon the backup cycle.

LISTEN, insuring that you do have the very latest
backup copies of your site, and that you have them
in a safe place is critical!

If the server that your site is on crashes, it may not
be much help to have the backups on the same server.

You really should have the backup files some place
else… like maybe on Amazon’s S3 servers.

You need to backup all of your most important sites
regularly… ideally you want to do this automatically
so that you won’t forget, or get too busy.

I personally have been testing an automated
backup solution that my friend Ken Sar had developed.

The software is simple to install, works beautifully,
and automatically backs up my key sites, storing the
backups on my Amazon S3 account.

Prior to Ken’s software I tested a dozen others. One
solution EMAILED copies of my most important files
to me every day. That just filled up my email box,
and the files were very unorganized.

Now, I store them on my S3 Account, in a very
organized fashion, deleting the ones that I no longer
need.

I can’t over-emphasize how CRITICAL this is…
and that you want your backups “off site” and
organized so that you can quickly get to them.

Suppose that your web host’s data center is hit by an
earthquake, flood or other natural disaster. You want
to minimize the chances of your backups being in the
same location, so that you can quickly restore your
sites.

I think that you get the picture of how important I
think that this is. I’ve been building a web business
since 1996, and consider it crazy to put in thousands
of hours and to NOT regular backup your work.

Anyway, I mentioned my friend Ken earlier. He’s
currently running a Warrior Special Offer where he’s
offering the exact same software that I own… at an
insane price! That’s what WSO’s are all about though
… offering a great product at a fraction of its
market value.

I don’t know how long Ken will leave his WSO up
before he at least increases the price. I’ll ask him
the next time that I see him on Skype.

I do highly recommend that you get his backup
software and use it on ALL of your WordPress websites
and blogs. It’s really, really inexpensive insurance
against a disaster.

You’ve worked too hard, too long, not to take this
small additional step.

Get it at: http://timic.org/WPBackup

This is important. Your business’ very existence
could depend upon it.

Willie

1) What do you do?

I review your product, your product launch plan, and your
sales funnel, identifying any weaknesses. Then I identify,
contact and recruit ideal joint venture partners for you.

I follow up with some of these potential JV partners
numerous times in person, by phone, via snail mail, via
email, via Skype, on Facebook, Twitter, Linked In, and
via any other channel that makes sense.

2) How much do you charge?

I typically charge 10% of the gross sales made by all JV
partners that I recruit, plus a $10,000 upfront fee. If
you have all of the pieces of you process in place, the
amount of the upfront fee is negotiable.

3) Do I get to deduct the upfront fee, from your commissions?

No, think of it more as a consulting fee. I prevent problems
that I’ve seen happen with dozens of failed launches over
my 15+ year internet marketing career. I’ve been allowed
to watch numerous launches from behind the scenes.

It covers some of my overhead expenses and is to an extent
what separate me from most people merely recruiting a second
tier. Most of those people will invest very little time and
energy into your launch.

4) Can I partner with you instead of paying the upfront fee?

Probably not, but everything is negotiable. I already have
lots of partnerships, and am not really seeking more.

In a few very rare instances, I am willing to partner with you
but it’s typically cheaper just to hire me.

5) How much lead time do you require?

4-6 weeks from when you first contact me provided the
product is 90% complete.

6) Is the upfront fee waiveble?

No.

7) Do you require exclusivity?

Yes. If I am going to devote my time and other resources to
your project, then I don’t want to compete with others that
you hired to do the same thing. You’re usually better off
going with one JV broker who goes all-out for you than many
who are less incentivized.

When do you get paid?

As stipulated in the contract. If it’s a Clickbank product,
Clickbank can arrange the payments directly, and that is
preferred.

9) Do you require a contract?

Yes. Otherwise there is too much room for misunderstandings.
I have numerous contracts that we can start with, massage
as necessary, and then get signed copies to both parties.

10) When does the agreement end?

That’s negotiable.

11) How many JV partners can you get for me?

That depends upon the niche and how many ideal joint venture
partners there are in the niche. I look for centers of
influence, thought leaders and places where people gather
in the niche (approaching parties located via that method).

I also use the search engines, software, and face-to-face
gatherings, but I can’t guarantee any number of JV partners.

The actual number of JV partners is less relevant that the
number who will actually promote and the number who can
actually produce sales.

12) How many sales can I expect to make?

That depends upon market demand, but I don’t usually take
on project unless my analysis tells me that they have at least
a $400k potential. I prefer projects that have a demonstrated
probability of making in excess of $1 million in gross sales.

For smaller projects, with proven potential to make
substantial sales, I can refer you to other joint venture
brokers that have proven themselves capable.

13) What are your typical results?

There are no typical results. I’ve recently worked
on projects with forecast earning of $300,000 to
$400,000,0000.

14) Do you help with copywriting, website design, or emails?

No, but I have worked closely with copywriters, programmers
graphic artists, webmasters, etc. and can make recommendations.

15) Do you manage JV partners?

Not typically. I ensure that a system is in place that makes
the JV’s job of promoting extremely easy. However, I don’t
typically manage them once the launch has started.

16) How do I know if my pricing is right?

We do a market analysis and also look at where you want to
position your product in the marketplace based upon numerous
factors including your branding and name recognition.

17) How do you know if there are other launches at the same
time targeting the same niche or the same JV partners?

I monitor numerous JV networks, am a member of numerous
private sites, and get advance notice of numerous launches.

18) What special qualifications do you have?

I have been selling affiliate products since 1996, have been
launching and selling my own products since 2000, and have
been brokering joint ventures since 2004.

I’ve studied under or worked with numerous others who
brokered joint ventures, or done major product launches.

I’ve probably studied close to 100 product launches in-depth.

I own and have gone through most of the more popular
course on product launches and affiliate management.

19) What if I want to do my own copywriting, design,
programming, etc.?

Unless you have a proven track record, you probably need a
different joint venture broker. Poor copywriting is what
kills many launches, preventing them from ever gaining any
momentum since potential JV’s look at the copy and know that
it won’t convert based upon their experience.

20) Do I need to run a prize contest?

They tend to add excitement to the launch but are not
absolutely required. They do tend to bring the competitive
JV partners on-board many launches.

21) How do I know that affiliates will actually follow through?

You don’t but if you give them enough lead time to plan a
proper campaign, and you provide them with copy that converts,
and with tools that they know work with their subscribers,
then there is no reason for them not to follow through.

Many don’t follow through simply because the product owner
doesn’t get his act together far enough in advance. Many affiliates
(myself included) insist upon a copy of the final version of
the product far enough in advance to actually have time to go
through the product. We believe that to promote a product
otherwise violates a trust that our subscribers have with us.

22) What if I already know most people in my industry?

We can discuss it, but if you can already contact most of the
people in your industry and recruit them as affiliates, then
you probably DON’T need my services.

23) Do you specialize in Clickbank launches?

No, I can do product launches on a variety of platforms and
in a variety of niches. I am VERY familiar with Clickbank
and communicate with them frequently.

24) Do you require that I be on a certain affiliate management
platform?

No, however, I will decline to work on most launches if they
are on affiliate management platforms or with payment processors
that most in that industry are unfamiliar with.

Super affiliates in many niches prefer promoting products
launches using a proven, familiar platform.

25) Can I use a pen name and product avatar?

Maybe, but not in most launches that I would take on.

Affiliates and customers want to know that the product
works and that the person offering the product has the
expertise to actually address the topic.

In many instances, the person behind the product is the
most important ingredient in a successful launch. They
often really ARE the product.

26) Can you arrange webinars for me?

Yes, that is one of the things that I typically do for
most clients.

27) Can you arrange interviews for me?

Yes, that is one of the things that I typically do for
most clients.

28) How do we get started?

Visit my support desk at
http://WillieCrawford.com/helpdesk/ and submit a ticket
in the category “Personal For Willie”

Include as many details about your product as practical,
and I will get back to you fairly quickly.

29) What is your availability?

Fairly limited. I often book brokering jobs 3-4 months
in advance. However, there is no harm in asking. I do
only take on a limited number of JV’s lately so that I
can really focus on individual projects.

I also have plans to do a lot more leisure travel. That
doesn’t preclude my working on your projects while
traveling, but it may be a factor.

30) Are product launches the only consulting/brokering
that you do.

No, many of the joint ventures that I’m working are
not your “typical” internet marketing product launches.

I’ve assisted in launching numerous projects.

I also do very limited coaching and mentoring, which
you’ll find described at:
http://WillieCrawford.com/mentoring.html

If you have other questions, feel free to submit them
at my support desk, and I’ll get back to you ASAP. If
I get the same question over-and-over, I’ll also add it
to this FAQ.

Thank you,
Willie Crawford
http://timic.org/Cruise2012