Amazing Secrets Of A Black Belt Traffic Generation Expert
Copyright 2009 by Willie Crawford
As an Internet marketer, one of the toughest decisions
you’ll have to make is what products to market and where to
position yourself in the marketplace. Market something that
is not really wanted, or painfully needed, and you’ve
stacked the deck against yourself.
As a 13-year Internet marketing veteran, I have largely
settled into the traffic generation and search engine
optimization fields. Everyone with a website needs both,
and they’re all painfully aware of that fact.
This is a good field for you to enter if you really take the
time to learn how to get a webpage to rank highly for buying
keywords, and how to generate lots of traffic. Neither are
really THAT difficult, as you’ll soon see.
If you plan on selling your services in this niche, you need
to master the basics, and it helps to be able to show potential
clients how good you are. I personally just show clients how
I rank for some of my own website projects. I do that for
two reasons:
1) I want to show them that I don’t really need to work as
an SEO consultant since I could earn a full-time living just
marketing my own products. Not coming from a position of
neediness allows me to charge higher prices.
2) I want to show them that I understand the entire sales
process, and know what it takes to bring in BUYING
customers.
Here are a few examples that I might show a typical
client (all of the examples are the terms without the
quotes):
One of my companies sells automated article, video, press
release and podcast submission services. So I show potential
clients that for the term “automated video submission site” I
rank number 2 out of 1,020,000 on Google, and for the term
“automated video submission software” I rank number 1 out of
192,000 on Google.”
I show them that for the term “#1 google listing” I rank numbers
5 and 6 out of 109,000,000 on Google. For “get a # 1 google
listing” I have the number 3 position on Google.
Since many potential clients know that I’ve worked as a joint
venture broker, I show them that for the term “joint venture
expert” I have at least 5 out of the top 10 positions on Google,
out of 2,870,000 returns.
Since I’ve written a soul food cookbook, I show them that for
the term “soul food recipes” I have the number 2 position
out of 2,510,000 results. For the term “soul food cookbook” I
have the number 2 position out of 58,900,000 returns.
I show potential clients dozens of similar results, providing
them with irrefutable proof that I understand SEO. I also
show them some of my website traffic statistics to prove to
them that I target BUYING” keywords.
By now you have to be wondering how I accomplish this. The
answer is simply by generating lots of relevant content,
and having lots of external links pointing to my sites.
Really simple isn’t it?
The content is typically articles, press releases, podcasts
(audios), and videos. This content is both on my sites and
on other sites. For my cooking related sites, the content
is typically recipes, but with webpages optimized to help
the search engines know what a specific page is about.
Briefly, in optimizing a webpage, I make sure that my
most important keywords are use in my titles, description
metatags, and in strategic places throughout the page.
In my opinion, the reason that my pages rank so highly
though is because others page (on other websites
across the Internet) tell the search engines that my pages
are about specific terms. I accomplish this by getting
tons of hyperlinks from other sites, where the anchor text
contains my long-tail keywords.
I get those links by posting my content on those other
sites. My articles, videos, press releases, and audios are
on high pagerank sites, and there are links in or near this
content pointing back to my sites.
Those links amount to those other sites pointing to my site
and telling the search engines that my site is about those
keywords. Those links from “authority sites” are like
having well-respected people give you an endorsement!
Just as importantly, those hyperlink “recommend” my sites
to visitors on those other sites. They tell those visitors
to go to my site for more similar content, and those
visitors come in droves!
In case you’re wondering how I spread so much content
across so many sites, my answer is automation. Instead
of visiting hundreds of sites and hand posting this
content, I upload it to software (or more specifically
servers on other sites) and automate the distribution
process. Using software, I can do in 10 minutes what it
would literally take me days to do manually.
When I tell you what I do, and how I do it, it sounds
really simple doesn’t it?
It is!
However, there is another key. In many niches, when going
after certain keywords, you need to publish a LOT of
content, and you need a LOT of links pointing to you.
That’s why the software is so critical. Without automation
I wouldn’t be able to accomplish 1/10th as much. I
wouldn’t be able to generate the necessary mass.
I know, now you’re probably thinking that my traffic
generation secrets aren’t so amazing. Actually, they’re
not, but they are very effective. That is, they are very
effective if you acknowledge one other important caveat.
That caveat is simply that you have to use this knowledge.
You have to actually generate the content and then
distribute it around the Internet.
Now that you know my secret, you need to take advantage
of it. Don’t you dare think that it won’t do much good
“because your competitors will also know the secret.”
Here’s another not so secret “secret”… most people even
when they know exactly what to do, and even see proof that
it works, will do absolutely nothing. That’s the beauty
of it all. To pull ahead of your competitors, you only
need to do it!
——————
Willie Crawford is a 13-year Internet marketing veteran
specializing in search engine optimization and website
traffic generation. He leverages automation to achieve
phenomenal results for his own and his clients’ sites.
His favorite tool is http://EasyPushButtonTraffic.com
Write and distribute press releases to top press