Generating Traffic With A Viral PDF Ebook
Copyright 2008 by Willie Crawford
The best product in the world won’t sell if no one knows it
exists. Every Internet marketer struggles with generating
traffic to their websites. They try a lot of different
things – pay per click ads, article marketing, joint
ventures and so forth.
Almost every traffic generating strategy has a high cost in
the form of time or money (or sometimes both). However,
there is one solution that requires little time up front,
and can even be done without spending any money.
What I’m talking about is creating a viral PDF Ebook.
Consider this: what if you had an army of a thousand
“traffic soldiers” who went out and scoured the Internet
for you, trying to get people to visit your website? This
frees you up to focus on other aspects of your business
because someone else is bringing in the traffic for you.
Why would they do this? Because you have created something
SO valuable that they feel compelled to share it with
others.
Here’s how it works: First, you identify your target
market. You find a group of people who share a similar
problem, and then you offer to help them solve their
problem by giving them valuable information for free.
Next, you encourage and make it easy for them to share this
information with others. People will only do this if your
information truly benefits them. Also, you have to make it
simple for them to distribute it to other people who would
also find the information valuable.
If you can place an ebook into the hands of thousands of
different people, and within that Ebook there are links to
your product and website, you ARE going to make sales.
Creating traffic by using viral PDF ebooks is one of my
favorite marketing strategies. It’s just another powerful
way I can control the traffic flow to my website. If you
aren’t using viral PDF Ebooks, then you are basically
closing the door on a huge stream of traffic.
Also, an Ebook will not go viral unless it contains
valuable information in it. Don’t underestimate how good it
feels to help other people… and get paid for it! Not only
will you get additional traffic, but you’ll also be viewed
by your audience as a “solution provider”, and not just
some marketer pitching a product.
Plus, it’s just fun to say that you wrote a book that was
read by over a hundred thousand people on the Internet.
Most published authors who get shelf space in Barnes and
Nobles can’t even claim this achievement.
Bottom line: If you do it right, you can create a massive
amount of traffic with a viral PDF Ebook.
