Twice today I was asked by potential clients,
one of whom later became a client, “How Many
JV Brokers Should I Use?”
My answer, and that of other TOP JV Brokers,
is ONE.
When I negotiate to broker a joint venture
with a client… typically for a product
launch… I usually insist upon exclusivity.
I do want my client to make as many sales
as practical, but I also want to maximize
the results of my time and effort.
As a JV broker, I phone, email, snail mail,
DM on FaceBook, Twitter and niche forums,Skype,
send packages via Airborne and FedEx, Send
Greeting Cards And Lumpy Mail, use the search
engines and various software tools to identify
ideal JV partners in a given niche, and talk
to potential JV partners in person. In other
words, I put a LOT of effort into finding
JV partners (usually spelled affiliates) for
my clients.
I insist upon exclusivity partly because I
get asked to broker so many JV’s that I can
be very picky.
Google the term Joint Venture Expert, and I
typically have 6 out of the top 10 positions
on the first page.
Google the term joint venture broker, and
I also do very well. I founded The International
Association Of Joint Venture Brokers, and
co-founded The JV University. I teach and
certify others to be very effective JV
brokers:-)
One thing that is very important to remember
when doing a product launch is the 80/20
rule. You would assume that if you go out and
recruit a lot of affiliates/JV partners they
are going to send you a lot more sale.
The reality is that, for the affiliate
programs I’ve looked at behind the scenes,
it was more like 95% of sales were made by
the top 5% of affiliates.
That would suggest that recruiting affiliates,
as either a product owner or JV broker is NOT
about getting as many affiliates as you can
Rather, it’s about identifying and getting the
right affiliates onboard. You want the
affiliates/JV Partners who can deliver the
RESULTS!
Something most product owners don’t consider
is that having too many affiliates can
backfire, causing the really effective
potential JV partners to “pass” on a
promotion.
It’s very common practice for a product owner
to tell potential JV partners in a JV
proposal, who is already onboard. However
that will cause many super affiliate to not
participate in the promotion, or register so
that they can monitor and learn from the
promotion, but not actively promote.
I have been a part of product launches that
only had 10 TOTAL affiliates. They had a
target number of units that they wanted to
sell, they went after super affiliate who
could deliver results, and they told them
that they wouldn’t be competing against
everybody and his brother. This caused those
super affiliate (which often included me) to
promote harder, sending multiple
mailings, and really doing a complete CAMPAIGN
for those product launches.
Just food for thought.
All things being equal, you’d think that having
multiple JV brokers would bring in more JV
partners. In my experience, it’s just caused
NONE of the JV brokers to work very hard.
All things being equal, you’d think that
bragging to “Mr. Big” about how many JV partners
you already have would provide some kind of
social proof. However, affiliate marketers
who have been around for a while understand
what I’m trying to get across in this rant.
On the bottom-line, many potential JV partners
choose what products they promote based upon
who the product owner, or JV broker is. We all
like to work with and help our friends…. but
that another post all together 
Willie
Tags: Joint Venture Brokers, joint venture facilitators, JV broker Certfication Training, JV Brokers, jv facilitators, recruiting affiliates, recruiting joint venture partners, recruiting jv parteners, Recruiting Super Affiliates, The JV University