Back in April 2003, I hosted my first seminar, with Stephen
Pierce as my first speaker. Stephen spoke of a problem
that’s several times worst today. That problem is that most
readers of your emails, and visitors to your website don’t
believe you.
As my subject line read, they don’t believe a word that you
say!.
Stephen pointed out that the single most important element in
your marketing success is PROOF – overwhelming proof.
As this recession continues, and people tighten their
purse strings even more, they are getting very selective in
what they buy. People are still buying things mind you, but
they are more selective in WHO they buy from as well as what
they buy.
Skepticism is at an alltime high in many niches.
In some niches, they don’t believe your testimonials or your
screenshots.
That suggests to me that many internet marketers need to
drastically change the way that they market. Hype is out and
sincerity is in.
What does that mean to you?
It means that you need to take the time to let your subscribers
know WHO you are and what you represent. You need to tell them
more about yourself, your values, your interest, and even your
personal life.
Why?
Because people buy from people that they know, like and trust.
They can’t know you unless you let them. That’s why you’ll find
my bio posted on my blog along with family photos and posts
about things going on in my life. I learned back in the 90′s
that it’s important to let your customers actually get to know
you.
If you haven’t been online nearly 13 years, as I have, you may
counter with “but I need to come across as a seasoned expert!”
You know… the old expression, “Fake it until you make it.”
This is something I discussed with my friend Rich Schefren in
an interview about 2 years ago. If you haven’t reached
“expert status” in internet marketing, what do you do. After all,
people DO want to learn from experts. Rich’s answer was, “Be
your authentic self.”
I’ve since really grown to appreciate that answer because people
really do appreciate sincerity/authenticity.
What you actually need to do is find that niche that your
unique qualifications already makes you an expert in. Most
internet marketers are in the WRONG niche. You may be in
the wrong niche.
Figuring out your ideal niche… the one that you were meant
to serve can be a challenge. I’m actually teaching at my friend
(and inner circle member) David Perdew’s Niche Affiliate Marketing
System workshop August 14th – 17th, in Atlanta, Georgia.
At that workshop we’ll look at numerous topics on niche
marketing, choosing a niche, etc. We’ll also step you through
the process of setting up your niche affiliate marketing system…
very hand’s on.
I encourage you to check it out now at:
http://www.MaximizeCommunications.com/cmd.php?Clk=2708340
At the Niche Affiliate Marketing System Workshop, I’d be happy to
sit down with you and discuss the niche that you are targeting and
why that may or may not be your ideal niche.
Other teachers at this workshop include:
- Jeff Herring
- Lynn Terry
- Mark Hendricks
- Kathleen Gage
- Alan Bechtold
- Rob Anderson
- Chris Lockwood
- Aileen Bennett
- Cindi Dawson
- David Preston
and David Perdew
This workshop is ALL about hands-on training. Do check it out:
http://www.MaximizeCommunications.com/cmd.php?Clk=2708340
Back to the incredible skepticism you now face in online
marketing… our intuition tells us when we can and can’t trust
someone. So you do need to be very authentic, even transparent,
and actually put your customers best interest first. Otherwise,
your sales will be dismally disappointing.
Ok, that’s it for today’s lesson.
I did want to also have you check out Ron Davie’s ProfitMart.
This is a system that lets you create hundreds, even thousands,
of webpage with your Amazon, Clickbank, Ebay and Google AdSense
code already embedded. It’s an amazing platform, one that I
fell in love with when I first saw it at Dennis Becker’s
seminar. Do check it out at:
http://www.profitmart.com/affiliate/idevaffiliate.php?id=6723
If you have any questions about anything mentioned in today’s
newsletter, just hit replay and let me know. The reply will
go directly to me 
Willie
Tags: David Perdew, NAMS, Niche Affiliate Marketing System, Online Credibility, Online Trust, ProfitMart