Insider Press Release Tactics – Part 3
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Now let’s look also briefly at press releases for search
engine optimization purposes or SEO purposes. As I said
earlier, you want your press releases all over the place so
that people searching for an expert on a topic can find
you. In that sense, press releases are good for SEO. You
can take it even further though, writing press releases
whose primary purpose is for search engine optimization and
the difference there is that the press release can be more
promotional than newsy. If it is for really trying to get
the media to contact you it can’t be too hypey.
If it’s just for search engine optimization purposes, and
you don’t care whether the reporter actually likes it or
not, you can make it a little more hypey and include more
of your keywords, you can include more hyperlinks and
things that will help the search engine to notice your news
release, since that will be the primary purpose of it.
When doing press releases for SEO purposes, again, you want
to do your keyword research. You want to figure out what
phrases are my ideal customers actually using on the search
engines and you want to include those in your press
release. You want to include them in the title, you want
to include them in the body of the press release sprinkled
liberally throughout and you even want to include them in
the anchor text of your hyperlinks, which is something you
would never do in a press release that is intended
primarily to get the media to contact you. You can use
hyperlinks in those types of releases but you would say
something like, “XYZ announces a new product and their
product features are available and listed on this website,”
and you list the website but you wouldn’t use keywords in
the hyperlink there. But if it is just for SEO purposes,
there is no reason for you not to include as much SEO as
you want in your press release. That is the purpose of it.
One reason that the press releases do work beautifully for
SEO purposes is that the search engines often rank pages on
press release sites higher than on other sites. In fact, I
can remember a report that was for sale a couple years ago
that talked about how to get a webpage listing on Google in
24 hours or less and that was a big deal back then. What
the report basically said was do a press release because,
at that time, when you Googled a keyword, if you had a
press release on one of these press release websites,
Google showed the press releases or news releases first.
They showed links from news sites first.
Now I don’t think they do that necessarily now but Google
knows, and all the big search engines know, that a lot of
their visitors are looking for late breaking news, they are
looking for current events. So they know when somebody
reads about an accident or some famous politician or a
movie star or somebody getting married or dying or starting
a new business or whatever and getting caught in a scam,
they go to the search engine and they type that person’s
name in and they are often looking for news releases on
news release sites. This is very important; you do want to
be there. You will often rank higher in the search engines
if you are listed on the news release sites.
There is one person asking: “Will SEO press releases be
less likely to be picked up by Google news and Yahoo news
if it’s got too much of that?” I don’t see why they would
be less likely to pick it up if it was set up more for SEO
purposes than for actually getting attention of a media
person. No, I don’t think that really harms it that much.
I guess Google’s algorithm and Yahoo’s algorithm does look
at maybe things like keyword density and it can detect some
of that so you wouldn’t really want to go as overboard on
it if you were concerned about that but when I do press
releases I am planning on distributing them numerous,
numerous places and so I am less concerned about that.
I also do a lot of press releases. So I may do two to
three press releases on the exact same story and submit
them through different channels to different places. So I
am less concerned about that. I think of press releases
just like I do articles and you want to be in as many
places as you can to get noticed and depending upon where
you submit it, that’s how you determine what you put in the
press release.
Tags: Automated Press Release Submissions, Automated Press Releases Submission Sites, Press Releases For Search Engine Optimization, Press Releases For SEO