Insider Press Release Tactics – Part 4
Copyright – 2009 by Willie Crawford (All Rights Reserved )
Brought To You By Willie Crawford And
http://EasyPushButtonTraffic.com
Now one of the first questions that would come to mind is
when should you do a press release. My answer is any time
that you have anything newsworthy. What is newsworthy to
you – it’s your personal opinion. There are certain things
that you read about in the newspapers all the time that you
wonder why they print that, you don’t care about that.
They are often are things that others care about. So don’t
make the assumption that your somewhat boring story is not
newsworthy. It could be newsworthy to others in your
industry.
I actually encourage people to do press releases weekly, or
as often as they have enough news to justify it. I really
believe you can’t do too many because they are going to –
what happens with a lot of these press release and news
sites is that there are so many press releases submitted
that they scroll off the front page very, very quickly. So
I don’t think you could over do it as long as you have a
decent press release.
Some of the reasons you may want to do a press release
includes: new products or services. So yes you can
announce that you’ve just released a new product, that your
company has released a new product. So us in Internet
marketing, we are constantly releasing new products and I
am going to post a PDF press release that I did announcing
an eBook that my team wrote about a year and a half ago.
http://williecrawford.com/PreLaunchPressRelease.pdf What
that press release did was it announced an eBook that
members of the Internet Marketing Inner Circle wrote
entitled, “Twenty Ways to Make $100 per Day Online”.
That eBook, we did a pre-launch press release, which is why
I used that URL. So we basically were putting links out on
the Internet saying, “Be on the look-out for this product.”
Now we didn’t necessarily expect a lot of people to read
the press release and get all excited about it but it was
as much to get out there with our keywords in front of our
potential customers as any other purpose but it was also
just targeting keywords early. That one eBook, which was a
collaborative effort written by 18 authors (each one wrote
a chapter except 2 wrote two chapters), sold like well over
$100,000. So it was pretty powerful.
Another reason you would want to do a press release is to
announce new partnerships. We in the Internet marketing
are constantly doing Joint Ventures so anytime you team up
with somebody else, whether it’s just to create a piece of
software or whatever and you are going to roll it out as a
joint project, that is a legitimate bit of news, in my
opinion. So I do press releases on new partnerships.
The link I just posted into the chat window shows a PDF
that I did announcing when I partnered with the owner of
EasyPushButtonTraffic, that is I bought into the company,
what it did was announce to the world but as much it gave
me a document I could use for many reasons and I will
explain it to you later. It is just an example of a press
release that I submitted to a number of channels and I did
that press release mainly to use with local media because
both members of the partnership, even though we sell stuff
over the Internet, we hang out with local media people.
For example, I frequently attend functions where the local
newspaper owner is at – and also radio station owners. So
I created that release primarily to have a document handy
to hand to those people and it did, indeed, garner press
coverage. So it is very powerful.
It also announced to local residents that I was an expert
on that topic. So, again, very powerful. You also want to
use press releases to announce product upgrades or
enhancements. Again, you can do this for SEO purposes or
you can do it actually wanting people to contact you and
get a story on why you upgraded your product, what about
the environment that your product is used in drove the
changes. You could do those; you can do press releases to
announce speaking engagements. If you speak frequently at
seminars, conferences, or local gatherings and you are a
bit of a celebrity, or you are just an expert and want to
let the world know you are an expert in that topic, you can
do a press release and they do garner attention.
You can actually do them to announce that you are going to
be on a radio or television show or doing an interview.
You can announce that you are appearing at local functions
that the newspapers like to publicize about. One thing
that it does is it actually helps you to develop a
celebrity status.
If you study marketing for any length of time, you learn
that there is different types of people that, as they are
in the public eye, become more and more and more effective.
If you are marketing something in a certain field, it
doesn’t matter what it is, if you are a Chiropractor or
whatever, when you are just considered another one of many
then people pay less attention to you. But then when you
become more and more and more expert, people pay more
attention to you. It takes less to sell them your
services, to sell them on whatever it is you want them to
do. As you become recognized as more and more and more of
an expert and at the very top of that expert ladder is
someone who is virtually a celebrity. Whether you were a
local Chiropractor who, for whatever reason, was considered
a celebrity and then people trip over you trying to buy
your products and services. So you can use your press
releases to publicize your local appearances and things
like that to build your celebrity status. It is very
effective actually.
You can also use it to announce changes in problems that
your products solve. What you are doing there is you are
basically suggesting to the media that they do a story on a
problem that your product solves. Maybe you point out how
changes in gas prices or changes in computer hacking, like
right now there is stories about Chinese hackers trying to
break into the US electrical grid and things along that
line. So if you were an expert on computer security maybe
it is worthwhile for you to put together a press release
where you point out that this has changed and then you can
point out some things that they need to focus on in the
press release but that invites the media to contact you to
do a full story. Maybe you are an expert on handling
information overload, or website traffic, or on some
educational changes or whatever, but you can do a press
release that basically points out changes in the problem
that your product or you solve, and then you naturally in
the press release point out that you are an expert on the
problem. This is huge. So it is very worthwhile to look at
that.
You can also tie your product into a current event. You
are watching the news and you see a story on whatever and
because you have some expertise on it you put out a press
release that comes at it from some unique angle. Basically
in the press release you are pointing out that you are an
expert and you’re inviting whoever reads that press release
to contact you to do a story on something that is already
hot and already current. So you can tie it in with current
events.
You can use a press release to announce a new book. You
are an author and you have just released a new book; it
should be a physical book probably rather than an eBook.
But you are putting out that you just released this new
book and that is news to some people. So it gives you an
excuse to contact the media and say, “Mr. X just released
this brand new book.” You can also do it with articles and
tip sheets if you frame it right. And, of course, you can
do press releases on any story that is basically a human
interest story.
Tags: PDF Press Release Example, Sample Press Release, When To Do A Press Release