Internet Marketing Consultants, Here Are Your Best Customers
Copyright 2010 by Willie Crawford
I attended a Joel Christopher “Master List-Builder” Workshop
in 2003 and heard Marlon Sanders explain something to the
attendees that took many years to sink in.
Marlon explained that the reason many Internet marketers were
failing miserably was because they were trying to sell the
wrong product, to the wrong people. Marlon pointed out that,
no matter how hard you try, you can’t be successful when that
is your model.
The way Marlon explained it was the he yelled “Dead ducks
don’t quack.” I understood what he was saying, but still
failed to embrace the success formula that Marlon and many
other speakers spelled out. That formula is that you need to
sell what people want, to people who are capable and willing
to pay for it.
Most failing online marketers, and Internet marketing
consultants STILL fail to fully embrace that simple, proven
formula.
Most of the Internet marketers that I’ve know for years, and
see frequently at seminar and conferences are real Internet
marketing experts. They have studied the craft enough to
intuitively know what works and what doesn’t.
They understand important topics such as copywriting,
search engine optimization, lead capture, automated follow-up,
and publishing an electronic newsletter, better than 99% of
offline business people who also have a website.
People operating brick-and-mortar businesses understand that
their customers often turn to the Internet for solutions to
their problems. They understand that if that person trying
to solve a problem comes across their website, he’d see that
they had the obvious best solution.
These offline business people understand how to run a
successful offline business, but they often have no idea
how to best tap into the millions of ideal customers looking
online for the solution that they sell.
These offline businesses spend a fortune on advertising,
often spending $5000 or more per month on a yellow pages ad,
and they often feel that the ad is probably not producing
much benefit. Yet, it’s what they know how to do, so they
budget for that yellow page ad each year.
Here’s the rub…
You know how to use the Internet to actually solve their
problems. You know how to set up lead capture pages, test
and track, and automate much of the customer follow-up.
You know that if your testing and tracking shows that a
given ad (a webpage) isn’t working, they should change that
webpage, and they should keep changing it until the find a
combination that works.
With that yellow pages ad, once the directory is printed,
they are STUCK with that ad for a year. Once a television
commercial is show, and being aired, it’s very expensive to
go in and change it.
So, you and that offline business person who need your
expertise, are a match made in heaven. You merely need to
explain to him that you can get better results and that
the results that you product are 100% trackable and
verifiable.
You merely need to ask that offline business person to
allocate some of those advertising dollars that he was
wasting on their that he KNEW in his heart weren’t working
to your Internet marketing consulting services.
This extremely powerful. So powerful that when I finally
embraced what Marlon taught me back in 2003, and stopped
trying to make dead ducks quack, life got a lot more
profitable, and pleasant.
So how do I personally harness what I just shared with you?
I go to local business meetings, such as my local chamber
of commerce, and I explain what I do.
When interested parties come up to me after the formal
portion of a meeting is over with I do something else
that most internet marketers understand. I offer a risk
reversal. Like you, I know that if I can get that business
owner to invest $1000 – $5000 per month (merely
reallocating money he’s already spending) then I can get
him measurable results.
I can easily boost a local companies search engine ranking
for example. I can easily build them a database (via a
lead capture webpage), follow up with those prospects
automatically via autoresponder, and convert many of them
into longterm customers.
To build myself a stable, predictable income, I can offer
these clients a monthly website maintenance contract.
To avoid just creating another JOB for myself, I can
outsource 95% of the actual labor, paying my contract
workers a fraction of the fees that I collected from
the client, and I keep the rest.
I am rewarded handsomely as an Internet marketing
consultant because I do target the right customer. I am
rewarded handsomely as an Internet marketing consultant
because finally “got it” and stopped try to make dead ducks
quack.
Do you “get it” or are you still trying to sell to people
who don’t want your product, can’t afford your product, or
are unwilling to pay what you know it’s worth. Are you
still trying to get a quack out of that duck.
Stop it today. You are a professional Internet marketing
consultant, with a wealth of valuable knowledge. Start
offering it to customers who want it, can afford YOUR
prices, and are willing to pay for it. Start offering
your services as an Internet marketing consultant (a
true professional) to local offline businesses who are
looking for your solutions.
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Willie Crawford is an Internet marketing consultant with over 13
years of experience in achieving top search engine ranking to
generate lots of website visitors, converting those visitors into
lead, and using automated follow-up systems to convert many of
those lead into long-term customers. Willie now helps struggling
local offline businesses do the same. You’ll find the exact
blueprint Willie uses at: http://timic.org/OfflineIsBetter
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