I’ve been thinking about a very interesting
discussion going on inside The Internet Marketing
Inner Circle on the topic of false scarcity. Many
arguing that it’s wrong.
In the offline world, store owners understand that
if you don’t buy on the current visit, you probably
won’t return. They also understand that you may
just go down the street and buy the same item from
a store with better salesmen.
Internet marketers use scarcity for the same reason.
Any merchant can limit the quantity of any item
offered… for whatever reason… even if it’s a
digital product.
Internet marketers understand capturing a prospect’s
contact information, and then following up. This is
something I teach my offline clients who use the
internet to drive traffic through their doors. Other
things that I teach them are things I learned
from my offline marketing mentor.
Salesmanship is about getting the buying decision.
Jay Abraham teaches that if you have a quality
product, that really will improve your clients’
lives, you owe it to them to get it into their hands.
So, I don’t think that there IS such a thing as
false scarcity. I do think there is a problem with
your customers not USING the product after purchasing
it, looking for the next shiny thing instead. I’m
not sure what can be done about that.
My two cents on the topic 
Willie