Make An Absolute Fortune Teaching Ecommerce To Local Businesses
by Willie Crawford
I’ve been marketing goods and services online since
late-1996, and I have never seen a better time to
start your own Internet marketing business. Current
economic conditions around the world are driving
millions to the Internet looking for additional
income and a better lifestyle.
Sadly, thousands of people coming online every month
enter the WRONG niche. They enter the most challenging
niche that I can imagine. They enter the niche of
people earning a living by teaching people how to earn
a living online, teaching people how to earn a living
online.
No, I didn’t make a mistake. That’s how I’d describe
the “Internet marketing niche” that I’m most familiar
with.
However, anyone who has studied ecommerce for more
than six month probably knows enough about leveraging
the power of the Internet to easily earn a six-figure
income serving an entirely different market.
Many “Internet marketers” with YEARS of experience
are foolishly ignoring this market.
This market is local businesses who need to learn how
to use the Internet to drive more leads, and more
buying customers through their doors.
Local business owners understand that they MUST spend
money to grow their business or they’ll quickly be
out of business. Those that have been in business
for more than a few years understand that even during
an economic downturn, they MUST invest in advertising
or lose market share.
That’s where you can enter the picture, help them, and
earn a nice six-figure income for yourself.
You contact local businesses and explain how to use
the Internet for direct response marketing that’s
infinitely more powerful than advertising in the yellow
pages or local newspapers. You explain to them how to
leverage the power of things that you already
understand such as:
- Autoresponders
- Building and following up with an email list
- Search engine optimization… especially for
longtail keyword
- Testing and tracking
- Linking campaigns
- Direct response copywriting
Yes – all of those things that we Internet marketers
consider common knowledge are totally foreign to
most local business owners.
All you really have to do is find a place, schedule
a local workshop, and spend a day or two teaching
ecommerce to local businesses. Local business owners
will see the value in what you teach and many of
them will want to tap into it immediately.
Many local business owners will also understand what
you are teaching but also “gloss over” and ask if you
can simply do it for them. At that point, you simply
smile and tell them that your website ecommerce
packages cost $3000, $5000, even $10,000.
Then you simply outsource the work – pocketing 50%
or more.
Can it really be that easy?
Yes, that’s EXACTLY what I’m doing.
“But, I don’t know enough to actually teach a class
or workshop,” you argue!
Not a problem – enterprising individuals who have
already blazed this trail will make their material a
vailable to you. You can find complete seminar
packages that include:
- Newspaper ads to run to find outside sales people
to sell the seminar seats for you
- Newspaper ads to run to get attendees
- PowerPoint Presentations for 1 or 2 day seminars
ready-to-use
- Complete scripts to go along with the PowerPoint
Presentations
- Handouts to give your attendees
- Supplement materials to give or sell to attendees
In other words, others who are already doing this
will provide the material for you. If you’re really
lazy, you could just hand the materials to an
assistant, and let him/her run the events for you!
My friends Rachel Rofe and Jaime Mintun created the
very presentation package that I use. That’s right, I
didn’t create the presentation that I use, I got it
here: http://TeachingEcommerceToLocalBusinesses.com
If you don’t feel comfortable contacting local
businesses and getting them into your events, my
friend David Preston taught me a technique where you
get the local governmental agencies to promote you
and fill the room for you.
David wrote an ebook that tells how the U.S. government
actually advertises for you on radio, television, in
newspaper, etc. They actually send you the business
owners who come to them for guidance!
When David showed me his system, I so fell in love with
it thatI invited David and his wife out to dinner so
that I could really pick him mind. You can see a photo
of the David and I on his website 
I’m telling you, if you’re marketing to “Internet
marketers” and ignoring local businesses that have money
already budgeted for building their businesses, “you’re
barking up the wrong tree!”
You can read more about what David does at:
http://HelpingOfflineBusinesses.com
After reading David’s and Rachel’s material, I serious
considered getting out of the “Internet marketing niche”
altogether. I’m someone who’s built a solid reputation,
and lots of name recognition in the niche. Yet, when I
saw how serving local “brick and mortal” businesses was
so much easier, the sift made a lot of sense.
Let me close with one example of how easy it is to make $50k
when you use what I’ve just shared with you.
In most cities, during certain times of the year, you’ll
notice civic and fraternal organizations, such as The Knights
of Columbus, or the Kiwanis, holding fundraisers. All you
need to do is get THEM to promote your event, you teach the
workshop, and split the proceeds with them.
If they get 100 local businesses owners to pay $1000 each
for a 2-day workshop, and you split it 50/50 with the
sponsors, you walk away with $50k, plus you’ll have 100
business owners wanting you to continue teaching them.
Can it really be that simple? Yes, you can get an
organization that also has facilities and lots of business
owners as members to sponsor an event for you. They’d
actually prefer doing that to holding dozens of car washes,
or collecting donations on
street corners.
Think about it!
—————
Willie Crawford has been teaching others how to build their own
home-based Internet businesses since late-1996. He teaches easy,
proven methods that he and other leading Internet marketers
actually use. Discover more of Willie’s hype-free teachings at
The Internet Marketing Inner Circle: http://TIMIC.ORG