More from today’s ezine…
Over the past 10-11 years, I’ve consulted and brainstormed
with a LOT of online marketers.
One of the biggest challenges I’ve faced with those that
I’ve coached is getting them to think bigger. I’ve had more
clients who only felt comfortable marketing $27 ebooks than
I’ve had clients who wanted to market big ticket items.
The thing is that – the big ticket items are often easier
to sell, and you get a much lower refund rate with many
big ticket items!
I’m lucky in that I’ve surrounded myself with big thinkers,
and their thinking has rubbed off on me. I’ve listened to,
and just as importantly, watched what really successful
marketers actually do. Then I’ve adopted many of their
habits.
As an example, my friend Rich Schefren was the one that
really convinced me to use mind-mapping. Now, my big ideas
are captured and flowed out in my mind-mapping software…
and it makes the how-to of doing most things crystal clear.
I follow Rich’s examples because I’ve watched him in
action. Some of his habits would blow your mind. For
example he uses software that actually FORCES him to read,
and watch video, faster. As a result, he digests a lot
more material with NO loss in comprehension.
If you can increase your reading speed by say 30%, then
you’ve effectively added 30% more time to your day…
assuming we’re talking the time you’d spend reading
Rich was one of several VERY high level people that I
spent time on the phone with yesterday. I use computers
and the internet for most of my business activities, but
sometimes the phone works better
Rich and I discussed information overload, over-hyped
promotions, the lunacy with inappropriate bonuses during
product launches, and the impending shakeout in the
“Internet marketing niche.” We share a lot of the same
thoughts… but I’m sure a lot of that comes from having
heard Rich speak at least four recent seminars.
Rich has an excellent pdf report, part-2 of his
“Attention Age Doctrine,” that I recommend that you get,
read, and apply to your business. That report is not
officially out for a few more days
Get that free report here:
http://schefren.infusionsoft.com/go/age/L423077/
———-
Rich, and my other mentors, have taught me to think HUGE.
If you were to peek inside my mind, or look at my mind-maps,
you’d see:
- Plans to grow one of my niche email list by over 100,000
in the next six weeks.
- Plans to sell half-a-million dollars in cookbooks
between now and January 1st, 2008.
- Plans to take a membership site to six -figures in
monthly residual income.
- Plans to build more success stories in the Internet
marketing niche than anyone else ever has.
That plan involves just taking those that are willing to
learn, and sharing with them the things that work for me
everyday. Incidentally, almost NONE of those things are
things that I created.
More to come…
