Posts Tagged ‘New FTC Guidelines’

What Do The New FTC Guidelines Mean To You As An Affiliate Marketer?

Monday, November 9th, 2009. Tags: , , ,
Posted in Affiliate Marketing Secrets, Do This Today, People That You Should Know, Recommended Reading | No Comments »

Many people that I talk to about the new FTC guidelines regarding testimonials,disclaimers, and revealing material relationships, are confused. This blurb from a recent email that my friend Mark Hendricks does a good job of summing it up. Here’s that blurb: Here’s the FTC page, the PDF document with examples is a link on the [...]

Press Release From FTC Announcing New Rules Affecting Online Marketers

Tuesday, October 13th, 2009. Tags: , ,
Posted in Copywriting, Do This Today, General, House Keeping | No Comments »

For Release: 10/05/2009 FTC Publishes Final Guides Governing Endorsements, Testimonials Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements The Federal Trade Commission today announced that it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act. The notice incorporates several [...]