Here’s a photo of my buddy Dave Franks with one of the
giant pumpkins that he grows. This one is estimate to already
weight 650 pounds and it’s stil growing.
What does this have to do with marketing… I hear you ask 
Dave is one of many friends that I discuss marketing with.
Dave wrote a cookbook, southern cooking, somewhat similar
to mine. When he sent me a photo of his one of his pumpkin,
my marketer’s mind instantly sought ways to use the photo.
The first thing that came to mind though was that it wasn’t
obvious how BIG this pumpkin really is. Dave had sent me
a photo of just the pumpkin. Being the genius that I am
… I suggested that HE get in the picture, to add some
contrast.
Where’s the marketing angle? Well, it’s an interesting
picture that draws the eye long enough for me to tell you
about Dave’s cookbook.
Here’s the ad that is sometimes run in my recipes
newletter:
This issue sponsored by…
Oprah Winfrey, Louis Gossett Jr., Governor Lamar Alexander…
They All Enjoyed This Man’s Cooking. Now you can too.
Dave Franks’ one of your fellow list members has finally
released the cookbook that his friend Alex Haley (whom he worked
and cooked for many years) pressed him to write. It’s called
“Foods Of The Southland” and it contains over 250 of Dave’s
own delicious recipes developed over nearly 70 years of cooking.
From barbecue beyond compare to deserts that you can’t just
have one serving of, Dave’s recipes are “the real deal!”
Grab a copy of Foods Of The Southland” today by visiting:
===>>> http://Chitterlings.com/southland/
Hey, the ad works, so you’re suppose to go check out Dave’s
cookbook. Incidentally, Dave taught ME the secret to good
old-fashioned, Southern, pork barbeque (or barbecue if you
prefer). Ask me what it is someday
Willie