It’s no secret that, for MOST affiliate programs MOST
affiliates produce little to NO results. Most just
register, and then simply do nothing!
In fact, in most affiliate programs where I’ve been
privy to the stats, the top 3-5% produced 95% of sales.
Most affiliates who sign up, but never promote, probably
had every intention of promoting at one time. Why else
would they have bothered registering?
This can be very frustrating for the affiliate program
operator who sees this huge pool of potentially active
promoters… who could be generating a LOT of sales.
Here’s one tactic to get those inactive affiliates to
promote, AND to get those who’ve already promoted,
to promote again…
Simply have some new tools created and get them into
the affiliates hands. This does two things:
1) For those who’ve already promoted and consider
the existing tools old/stale, it gives them
something new to use.
2) The fact that you have new tools gives you another
“excuse” to contact all of your affiliates. You should
be emailings and motivating your affiliates regularly
anyway, but many who operate affiliate programs don’t…
for whatever reason.
Simply send out an update email, which among other things,
points out a new tool… perhaps a fresh new solo
mailing.
*** Include the new tool in the mailing, and make sure
that it already has the affiliates’ links embedded.
You need to make it as easy as possible for your
affiliates to promote. Make it so easy that NOT
promoting will feel like they are leaving money on
the table.
Make it so easy that promoting will feel almost like
an “impulse action.” Think of the impulse items in
a supermarket…near the register… and how often people
buy just because it is so convenient. Make doing another
mail that easy for your affiliates.
I sometimes work as a JV Broker, and have learned that
one of the reasons JV partners don’t promote more,
or more often, is that the product owner often makes
them jump through hoops to get promotional tools, etc.
I also TRAIN JV Brokers, as a co-founder of
TheJVUniversity. My co-founders and I put together
this ebook that is very eye-opening:
http://thejvuniversity.com/ebook/?e=JVUCo-Founder
Putting joint ventures together, both online and
offline is one of the most lucrative businesses that
I know. However, it’s knowing little tips like the
one I just shared with you that can easily TRIPLE
the bottom-line in a JV deal.
Stay tune for more tips like this, and more on being
a JV broker or JV facilitator 
Willie
Tags: Becoming A JV Broker, Becoming A JV Facilitator, Joint Venture Brokering, Joint Ventures, Managing Affiliates, Motivating Affiliates, The JV University, TheJVUniversity, Training Affiliates