Lately, we’ve seen a flood of new product launches.
I don’t see it letting up any time soon. I see several
dozen new product launches every week for about a
month… although not all of them are “big ticket”
of course.
As you watch affiliates promoting these products,
you have to notice that they often compete by trying
to offer the bonus with the highest perceived value.
As an affiliate, or potetial affiliate for many of
these products, I also often offer bonuses. However,
I’ve noticed the bonuses getting crazier and crazier
lately 
I feel that a bonus should compliment the primary
product, should have genuine value (as oppose to
the worthless JUNK that is sometimes offered), and
should be something that you will use. A bonus
that you will never use adds no real value to your
life no matter how great the copy makes it sound.
Sadly, most of the bonuses that I see offerd in
MOST of these packages will NEVER be used. In fact,
most of the purchasers would have to spend the next
YEAR just working through some of these packages.
I personally like offering live seminars,
teleseminars, reprint rights, software product
licenses, consulting sessions, and things like that
as bonuses.
My question to your though, as a potential
customer is what bonuses would you like to see
offered? If you are one of my competitors,
please don’t read the answers… or if you do,
don’t pay any attention to them
I’m sure that there are many marketing lessons
hidden in this trend.
Feel free to email me privately with an answer
to this question if you prefer. Use
willieDOTcrawfordATgmailDOTcom
Willie