What Do The New FTC Guidelines Mean To You As An Affiliate Marketer?

Many people that I talk to about the new FTC
guidelines regarding testimonials,disclaimers, and
revealing material relationships, are confused.

This blurb from a recent email that my friend
Mark Hendricks does a good job of summing it up.

Here’s that blurb:

Here’s the FTC page, the PDF document with
examples is a link on the right side of this page:

http://www.ftc.gov/opa/2009/10/endortest.shtm

As an affiliate:

Basically, do not make income or results claims,
do disclose if you have received a free review
copy, and do disclose that the link is an affiliate
link that if they purchase you will receive affiliate
compensation.

Consult with your attorney, as the above is not
to be considered legal advice.

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Tags: FTC Guidelines forAffiliate Marketers, FTC Rules on Endorsements, New FTC Guidelines, New FTc Rules

This entry was posted on Monday, November 9th, 2009 at 1:12 am and is filed under Affiliate Marketing Secrets, Do This Today, People That You Should Know, Recommended Reading. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.