It’s terrible, isn’t it? That feeling when you see the refund
request pop into your inbox. You know that you’re going to have
to give back some the cash that you spent so long working hard
to earn.
But here’s something you may not have thought about.
Refund requests, pre-sales questions, post-sales questions,
technical queries, general customer support and all other
communication with your potential buyer or established customers
is your chance to PROFIT.
There’s a simple rule: a satisfied customer will go away content
with their purchase and think nothing more of it. A HAPPY
customer will go and find all their friends to tell them about
the wonderful offer they just picked up.
All you’ve got to do is provide personal, individual, top
quality customer service when it is asked of you, and you’re
doing everything you can to minimize refund requests and
maximise back end sales.
That’s right – customer support requests are a perfect chance
for you to start recommending related products to your buyers.
We all know that once people have spent once, they’re likely to
spend again, so why not?
But managing customer support can be time consuming, confusing
and difficult. What you need is a help desk or customer
relationships management application to help YOU help THEM. Help
desks are often cheap and are usually very simple to use, and
can knock hours off your day if used correctly.
For more about help desks, why they can help you grow your
business and turn serial refunders into people who wait outside
the shop for two hours before it opens, visit:
http://WillieCrawford.com/help-desks/