Do you want people to actually READ your emails?
We’ll I’ve recently notice several things that many
email marketers are doing all WRONG. The one that
this rant is about, is that they’re putting the
wrong thing in the “From” field when preparing a
broadcast email.
I, and many of my contemporaries, get WAY more email
than we could read even if we had 5 times as many hours
in the day. So, we are forced to filter our email,
and also to be very selective in which emails we read
since the vast majority of what we get is spam.
I AM very contactable via means other than email
for those whom I work with regularly. They all know
that the best way to contact me is via my help desk
at: http://WillieCrawford.com/helpdesk/
My helpdesk is monitored by several assistants, AND
there is a “Personal For Willie” category.
However, when I (and many others that I’ve discussed
the topic with( are processing email, the first thing
that we look at is the “From” field.
If it says that your email is from “admin” there’s a
good chance that it will get deleted. Too many
spammers use that in the from field lately.
Instead, use your name, your company name, or the
name of your newsletters.
It’s only after I glance at the from field that I
look at the subject line.
If you are using “admin” in your from field today,
STOP IT. Use your name or company name, and you’ll
get a lot more people actually reading your emails.
Ok, I’m done ranting 
Willie
Tags: Email etiquette, email protocol, good email practices, Helpdesk