How I Get ALL The Subscribers I Want, And You Can Too!
Copyright 2002 By Willie Crawford

That's a very bold title, and even more impressive because I DO
get all of the subscribers I want on a continuous basis. How
can this be true and how do I do it?

First of all, I do have limits on the number of subscribers that
I want. How many subscribers I desire on a list depends upon the
purpose of that list. I hope that you build your lists the same
way. Many online entrepreneurs just build lists as large as
possible without any real concern for how qualified the list
members are. They reason that if they get enough email addresses
and names someone will eventually buy SOMETHING. What you should
really be shooting for is lists of pre-qualified members... those
really interested in the purpose of your list.

If you build pre-qualified lists you don't need lists as large
because the lists will be so responsive. It won't seem like your
mailings are "shots in the dark." You won't have the problems
that plagues so many lists such as:

- People signing up with throw-away email address which they soon
abandon. People will want to make sure they don't miss an issue
because they are genuinely interested in your list topic.
- People who sign up for ten times as many ezines as they can
possibly read. These subscribers don't know what they are looking
for and therefore aren't your ideal subscribers. You want to
attract mostly subscribers who know and want exactly what you have
to offer.

But how do I get all of these highly targeted subscribers? It
is through a number of throughly tested systems which I put in
place and let them take on a life of their own. I'll share a
few with you.

The first system that I put in place is that I have a subscribe box
on virtually every page of my websites. However, I don't want just
anybody subscribing. Therefore, the teaser near my subscribe boxes
tells what type of subscriber I am looking for. Far too many people
have subscriber forms that just say "join our list." To further
ensure that my subscribers know EXACTLY what they are signing up for,
I have sample copies of my ezines posted on my sites for them to
preview. Also, as soon as they signup, the welcome message has
the latest issue included. This reassures the subscriber of
exactly what he will be getting and shows him what to anticipate
with each weekly issue. If the ezine isn't what the subscriber
expected, he only needs to click on the unsubscribe link to remove
himself.

Many people have a signup box on their site, but not many make sure
they are getting targeted subscribers. This just leads to a lot of
bounced emails and angry people who forget that they subscribed.
Highly targeted subscribers grow your list faster because they
stay longer. A more responsive list doesn't need to be as large
to provide you with all of the business you can manage!

A second system I have implemented on my site is a customized list
building tutorial. Site visitors take a survey and are provided
with a tutorial based upon their answers to a few questions. The
page featuring the survey also tells them that they will be added
to my subscriber list where they will get more priceless information.
This works like magic. I just need a few links on strategic pages
pointing to the survey and I get a steady trickle of new subscribers
automatically. If I were not getting enough subscribers through
this system, I would probably add a popunder box pointing to the
survey.

A third system that I use to get new, highly targeted traffic is
that I actually BUY them for some purposes. For example, I have
a course I offer from my site. I get new subscribers through a
service called Lead Factory. Lead Factory sends me new subscribers
through popup boxes on high traffic sites. The subscribers are
highly targeted because my invitation to get the coures is very
specific. They know exactly what they are getting and so I
get the exact subscribers I want. The beauty of this system is
that I can control exactly how many people are taking the course
at any one time. Why would I want to limit the number of subscribers?
Because many of the subscribers email me with questions and feedback
as they take the course. If I had too many subscribers to the
course it would become impossible to keep up with the email. I
want to keep up with the email because by communicating with my
course subscribers I turn many of them into loyal customers.

The subscribers to the course are also invited to become ezine
subscribers and over 90% of those completing the course do subscribe.
So this system continuously feeds highly targeted and loyal
subscribers to my ezine.

A fourth system that I use is that I write ezine article regularly
which I submit to ezines, article directories and article lists.
All of these articles have resource boxes which bring the reader
into my site on the exact landing page I desire. Which page
they are brought into the site on depends upon the article's topic.
This is key to getting that highly targeted traffic. My articles
are published on many other websites, so each article becomes a
mini-system which continues to bring in new site visitors and
subscribers for YEARS. The same is true of my article and
interviews published in ebooks.

These are just a few of the many systems that I have in place
which bring me thousands of new contacts regularly. Each system
is implemented in such a way that once put in place I need take
no further action. Many of these systems were conceived after
I read Paul Myers' incredible book, The Amazing List Machine.
Using techniques from this book and those I brainstormed after
reading this book several times, I honestly have all of the
subscribers I want. If I increase the subscribers, contacts,
and leads much more I would be forced to hired additional
employees. That wouldn't be such a bad thing except that at
some point I would exceed the span-of-control that I feel
comfortable with. It would force my business to turn into
the type of enterprise I don't want since I built an online
business to afford me more leisure time :-)

If you have not already read Paul's book, I consider it essential
reading. Grab a copy by visiting:
http://williecrawford.com/cgi-bin/tk.cgi?paul

If you want new subscribers SUPERFAST you absolutely MUST
check out LEAD FACTORY. I most recently added just over
11,000 new subscribers using this service. They were highly
targeted subscribers and I know I will recover 30 times my
expense. It is very important that you know the lifetime
value of your list members before you use a service like this
though. A simple way to approximate this is to divide how much
money you think you earned through your list over say 2 years
by the number of list members you have. This approximates how
much each member is "worth." This is very simplistic but gives
you an idea of the most you should be willing to spend to attract
new list members.

Check out the highly recommended Lead Factory at:
http://williecrawford.com/cgi-bin/tk.cgi?leadfactory

If you struggle to get new subscribers, I have just shown you
how to get all of the new subscribers you can use. The key
is that they need to be highly targeted. Set up a number of
systems similar to mine and you will find that your list
building challenges are solved!

If you'd like to see my survey system in action, go to:
http://williecrawford.com/build-list.html
Feel free to take the survey. Since you are already a
subscriber my scripts won't re-subscribe you.

-------------------------------

Willie Crawford cuts through the HYPE and double-talk to
show you how to build your successful online business.
Discover the TRUTH and all of the insider techniques
for building your own thriving internet business today.
Subscribe to THE Internet Business Success Course now. It's
free. Signup at: http://www.williecrawford.com/

Note:
This article first appeared in our ezine, Limitless
Marketing Ezine. I publish original material
similar to this in each weekly issue. If you are not
a subscriber please sign up today using the form at:
http://williecrawford.com/cgi-bin/index.cgi

Feel free to publish this article in your ezine,
in your ebook or on your website. A note telling me
that you published the article would be appreciated.
My email address is willie@williecrawford.com

Thank you,
Willie Crawford

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