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This PageLimitless Marketing Ezine - February 12th, 2004
ISSN: 1525-8459
PUBLISHER: Willie Crawford - willie@williecrawford.com
2345 Whispering Pines Blvd, Navarre, Florida 32566
Phone 850-939-5794
Featured In Corey Rudl's Secrets To Their Success! Site.
http://www.profitautomation.com/app/adtrack.asp?AdID=61374
Our f-r-ee weekly teleseminars/brainstorming calls will
continue this week on schedule. The call will be from
11AM - 12 Noon Central Standard Time. It's a great
chance to ask questions and just discuss internet
marketing in a small group setting. Great ideas come
out of these calls. To register, send a blank email
to my autoresponder at: willie3-56875@autocontactor.com
On another note... if you are a member of JVAlert, we
are about to launch a whole series of virtual learning
teleclasses. They are fr-e-e to members. Instructors
will include people such as Rosalind Gardner (who sold
over four hundred thousand dollars worth of affiliate
products last year), James Maduk, and myself. You can
get full details and or join JVAlert at:
http://www.jvalert.com/learningseries.aspx?id=41
Also... Don't Miss the F*ree Big Seminar Preview Calls!
http://www.bigseminar.com/preview.php?id=48827
Armand Morin is going to give away a Mustang Convertible
at this years event. The preview calls contain a LOT
of immediately usable content.
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~~~~~~~~~~~~~~~~~~~~~~~~~~ Feature Article
The headline read, "A funny thing happens when you don't
promote your website... NOTHING." Experience has taught me
that that's a fairly accurate statement. If you are not
promoting your website, you're not building your web
business.
However, there is one thing you need to focus on MORE than
generating traffic. That is converting that traffic into
buying customers. If the visitors aren't converting, and
you're spending money to generate traffic, then you're
probably worse off than you would be if you did nothing.
If you can improve your conversion ratio, then your existing
traffic and new traffic is worth so much more to you. First,
improve your conversion ratio, then aggressively seek new
traffic.
Consider an example of a site getting just 500 unique
visitors a day, with a conversion rate of 3%. Let's assume
this site markets a report that costs $49 and offers the
site owner $30 profit after all expenses. This site is
making 15 sales a day or $450 in profits. If this site can
increase it's conversion rate to 5%, it would be making 25
sales a day and $750 in profits... a big increase with no
additional expenses!
Increases in conversion rates of 2-3% are very common.
Conversion rates of 20% or more are also not unheard of.
After a site has increased its conversion rate, earnings
from backend sales also skyrocket. That's because a VERY
high percentage of first time customers become repeat
customers if you offer them backend products. Increasing
your conversion rate for first time visitors has an
exponential effect on your bottom line... not a linear
effect!
What are some way that you can increase conversion rates?
In a word... TESTING!
- Test new headlines
- Test new opening paragraphs
- Test new guarantees (different wording, longer or shorter
time periods, etc.)
- Test offering different bonuses
- Test offering no bonuses
- Test new header graphics
- Test removing header graphics
- Test offering payment plans
- Test different up-sells on the order form
- Test rearranging the elements on the order form
- Test different wording in the call to action
- Test different colors used for emphasis
- Test different background colors
- Test different prices
- Test using different numbers of testimonials
- Test putting testimonials in different places on the page
- Test using audio or video on your page
- Test long copy vs short copy
- Test using different number of "order" links
- Test using different images within the page copy
In other words, test everything. Test one element at a time
on your page, and track the difference that this made in
your conversions. Do split testing where you compare the
results on 2 or 3 different pages. Then use the page that
did the best as the control and move on to testing the next
page element. That's how you increase your conversions over
time from 2-3% into the double digits.
Seasoned marketers will tell you that marketing is nothing
more than tracking and analyzing your numbers. This is true.
You need to know exactly what result each change on your
page had. Fortunately, there is software out there that
makes this job very easy. Some of it is even fr-e-e. There
are also manuals that explain how to test most effectively.
These manuals are how I was able to not be intimidated by
the math and calculations that you DO need to do.
If you'd like to know what split testing software I use,
and what I consider to be the best book I've ever read on
the topic is, just send a blank email to my autoresponder
at: willie3-60621@autocontactor.com
This information will totally blow your mind and put you
ahead of 99.999% of your competitors. That's not hype,
that's a fact.
You test because you cannot guess what the market wants.
Top marketers and copywriters such as Jay Abraham, Dan
Kennedy, and Gary Halbert all relate that when they tried
to guess what the market wanted, they guessed WRONG! That's
why they are consummate testers.
Testing often reveals surprising results. I've heard of
marketers improving result for example by REMOVING the
guarantee. I've heard of marketers improving results by
doubling their price, or getting rid of a header graphic on
a webpage. Those little things often prove to make a big
difference and over time these differences can equal an over
1000% improvement.
After you've gotten a decent conversion rate, THEN you need
to focus on getting more traffic. The secret to doing this
is to learn what those getting tons of highly targeted
traffic are doing, and do something similar. Study why the
techniques that they use are successful at attracting not
just any traffic...but highly targeted traffic, then apply
those lessons.
You've invited to join me and 2 very successful marketers
as we reveal ways of generating highly targeted traffic. This
traffic is people who come to your site, looking for what you
are selling. This is the only type of traffic you should put
your time and other resources into generating... and it's a
lot easier than you think. For details on a teleseminar we're
hosting, visit:
http://www.profitautomation.com/app/adtrack.asp?AdID=66804
I've just revealed to you the very essence of a successful
website. Continuously test and refine the website until you
have an OUTSTANDING conversion rate. Then drive massive
traffic to that site using techniques others have already
discovered and proven to work. The third element that
separates the ultra-successes from the failures is simply
acting upon what you learn. What are you waiting for?
-----------------------
Willie Crawford has been teaching others how to build an
on-line business since late 1996. Frequently featured in
radio, magazine and newspaper articles and interviews, Willie
teaches the average guy what the top marketers are doing but
seldom talking about. For example, Willie demonstrates the
power of automated residual income through his system at:
http://ProfitAutomation.Com Visit
now for a business boost.
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~~~~~~~~~~~~~~~~~~~~~~~~~~ Feature Article
I was forced into my best marketing tool by problems
with reliably getting my email through. As more and
more ISPs, and more and more individuals, heavily
filtered their email, I wondered if my subscribers
were getting issues of my ezine.
Actually, I had subscribers to a number of my lists
email me and ask to be added BACK to my lists. Upon
checking, they were often still on the lists. That
pointed out a real problem. How could I stay in
touch with my clients if they had no control over what
email they were allowed to receive.
I looked at a number of different solutions... to
include a program called Newsmon, that bypasses
email altogether. Newsmon allows me to upload an
issue of my ezine to my server, and then a desktop
application on my subscriber's computer checks every
so often for new updates posted on my server. If
there are changes since the last time Newsmon was
queried, the program pulls down the updates from
my server to my clients' desktops.
I looked at a number of other technologies too. The
problem with all of them was that it required my
clients to learn to use something new or different.
I didn't want to force them to do that.
That's when a friend suggested the simplest of all
solutions. It was a somewhat old fashioned solution.
He suggested that I simply get a conference line and
communicate with my clients in group calls. In
addition to sending out a regular newsletter, I could
also hold regular conference calls and even discuss
the same topics as in my ezine.
Desperate for a reliable way to keep in touch with
my clients and continue building our relationships,
I check out a number of conference line providers.
These ranged in price from fre-e to over $500 a
month.
I tried out several of the fr-ee ones, but decided
against all that I tried because they had a
tendency to over-schedule or over-load the trunk
lines. I was on several calls where the call just
DIED. By the time the moderator and a few callers
got back through, IF they got back through, the
momentum of the call was gone. These calls also
had to leave a negative impression in the minds of
the callers... they had to appear very unprofessional.
They made the hosts of the calls look cheap.
Having decided to go with a paid bridge line
provider, I tested several and settled upon one
call e-teleconferencing. They are at:
http://therealsecrets.com/teleconferencing/
For less than $1.40 per day I could get a bridge
line capable of handling up to 200 callers. This
is the monthly rate. This company had a range of
plans offering from 50 line up to 200+ lines on
a monthly basis, which is what I went with. You
can also use the lines on a one-time basis and
even get a complimentary trial.
I went with the monthly plan because, as I said,
that came out to less than $1.40 per day. These
were my lines to use 24/7. I could use them as
many times as I wanted. That meant that I could
share my brilliant idea with friends if I wanted
and we could all have an incredible resource that
allowed us to stay in touch with out clients. I
could even record my calls and then have people
dial in later to listen to the recordings.
This turned out to be a brilliant idea, with amazing
results!
I started hosting a fr-e-e weekly brainstorming and
networking session with my subscribers and clients.
Within 3 weeks of me starting this the word had
gotten out enough to where I was getting callers
from Germany, Korea, England, Australia, and all
over the U.S. and Canada.
My format for the calls was to allow my clients to
email in questions prior to the call for us to
discuss. I also chose 2-3 sites for us to review
during each weekly session. Callers could try
to squeeze in questions during the 1-2 hour calls,
but if they emailed them in, they were assured of
being addressed.
The net effect of this was that my online community
is more connected, more responsive, and more
targeted than it has ever been. Hearing live voices
on the phone has taken my entire online business to
a whole new level! While the audience on these calls
is much smaller than my ezine subscriber base, I know
that these clients are hearing my message. Not only
that but it's a 2-way communication stream.
One of the biggest let-downs about publishing an
ezine is when you send out an issue and then get so
little feedback that you wonder if anyone is reading
it. With networking phone calls, you don't have that
problem. Instead, the problem becomes who gets the
chance to give you, or other subscribers/clients
feedback.
If you are fed up with email problems, consider
the teleconference solution. My friends at
e-teleconferencing will even let you try out the
service fr-ee. Just visit them at:
http://therealsecrets.com/teleconferencing/
Be sure to tell them I sent you and ask for $10
back just for knowing me :-)
If you'd like to see what a "live ezine' sounds
like, join me on one of our weekly calls. To get
the call-in details, just send a blank email to my
autoresponder at: willie3-56875@autocontactor.com
Feel free to copy my idea. Maybe I'll join one of
your calls :-)
-----------------------
Willie Crawford has been teaching others how to build an
on-line business since late 1996. Frequently featured in
radio, magazine and newspaper articles and interviews, Willie
teaches the average guy what the top marketers are doing but
seldom talking about. For example, Willie demonstrates the
power of automated residual income through his system at:
http://ProfitAutomation.Com Visit
now for a business boost.
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Now you have no excuse not to write your own cookbook!
"Hi Willie,
I was not able to make the live How To Write A Cook Book call,
but I just finished listening to the recorded tele-seminar. It
was great, you guys did a fantastic job and covered all the
questions I had. I now basically know everything I need to know
about how to successfully create and sell my own cookbook.
Thanks for the hard work you put into the tele-seminar :)
John Gorecki"
http://www.howtoearnonline.com
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