LIMITLESS
MARKETING
December 13th, 2002
PUBLISHER: Willie Crawford willie@williecrawford.com
P.O. Box 636, Valparaiso, FL 32580
Phone 850-651-3527/3594
Fax 850-651-3527
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Feature Article:
How Have You Changed?
Copyright 2002 By Willie Crawford
A friend, who is a professional counselor, is always asking her
clients "... but how have you changed?" She asks this
in
response to their efforts to make major, life-changing
breakthroughs. She points out that until they make changes,
the results/consequences of their actions will be the same.
This is the real key to making major business breakthroughs
too. It takes positive change to build a successful business.
What type of positive change are we talking about? We're
talking about not making the same mistakes as you have been
making.... not repeating the same mistakes that others are
also making. This same friend's favorite saying is that
"Insanity is doing the same thing over and over again, and
expecting different result each time."
What are some of the behaviors that many online business
people need to change?
- Advertising in places/mediums that don't product
positive results. Most of the ezines that are loaded with
tons of ads produce dismal results. Even some of the
ezines with huge circulations produce dismal results. The
results are as much a factor of nobody reading the ad
as they are of the actual wording of the ad. If nobody
reads your ad it doesn't matter how good it is. The ads
in many ezines are only read by the advertisers to
confirm that their ad is there. Ezine advertising works but
most people want read an ezine with no content!
- Marketing products that nobody wants. Trying to
convince somebody that they want a product that
they KNOW that they don't is really swimming against
the current. It's much easier to find a product with a
proven demand and then locate more buyers for it. If you
buy a product that you absolutely love, then that's a good
indicator that it's a product you might be able to resell.
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- Not focusing on marketing a specific product enough to
optimize your efforts. If you are trying to launch too many
campaigns at once, your efforts will produce poor results.
It's much better to really focus on creating a marketing
campaign and thoroughly testing it before going on to the
next product. Once you have a product that's selling and
you're using ads that are working then it takes much less
effort to maintain those results. Then you just keep running
the successful ads and make minor changes to them.
- Marketing products that just don't make sense. Some
products/services are so poorly conceived that they
have no chance of succeeding. These are the products
where you visit the website and spend 20 minutes trying
to figure out what they are selling. You don't buy anything,
and if you pay to "join the opportunity," the people
that you
show it to aren't going to buy anything either. When
considering getting involved in one of those "sure
things"
which is "in pre-launch" and "ready to really
takeoff"
ask yourself how much you made on the last such product.
Ask the person who told you about it how much money
he made last month.
If you aren't achieving any real success, then examine how
you are running your business. What day-to-day activities
do you engage in. If these things aren't working, stop doing
them. Look for alternative methods of accomplishing your
goals. We get back to the beginning premise, until you
change the actions, your results won't change. Ask yourself
today, "How Have You Changed." When we first start
online
marketing, most of us don't know what will and what won't
work. We don't know which of the things we are told are
true. After a while, we do discover both what works and
what doesn't. The necessary change is to stop doing those
things that aren't working.... today!
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Willie Crawford has taught thousands the secrets of operating
a successful on-line business through his free Internet
Business Success Course. It's more extensive than many $197
courses. Sign up today and start building your *successful*
online business:
www.williecrawford.com
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**** Ad Contest ****
Each week we select one subscriber and give them a free ad in
this ezine. To enter simply copy the top sponsor ad and email
it to: contest@williecrawford.com
The winner of this weeks ad contest is: Titus Hoskins
Titus, send in your 60 word or less ad, formatted to 65
characters per line and we'll run it as soon as practical.
The ad is subject to our editorial scrutiny as we are picky
what offers we present to our subscribers :-)
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on your support again for The Second Annual Internet Toy Drive,
in affiliation with the official U.S. Marine Corps "TOYS FOR
TOTS" Program: http://www.internettoydrive.com
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