LIMITLESS MARKETING ..................................June 13th, 2002
ISSN: 1525-8459

PUBLISHER: Willie Crawford willie@williecrawford.com
P.O. Box 636, Valparaiso, FL 32580

Phone 850-651-3527/3594
Fax 850-651-3527

~~~~~~~~~~~~~~~~~~~~~~~~~~~~

This newsletter is sent only to those who subscribe to
it. We keep copies of all subscription requests on file.
Subscribers used the form at: williecrawford.com
TO UNSUBSCRIBE click on the link at the end of this email.

YOUR ADDRESS IS NEVER SOLD, TRADED, OR SHARED WITH
ANYONE!

Feel free to forward this issue to a friend who needs a
little online help. To subscribe, sign up online using
the form at: http://www.williecrawford.com/index.html

For details on advertising in Limitless Marketing
visit: <a href="http://williecrawford.com/ezine-ads.html">
http://williecrawford.com/ezine-ads </a> or send a blank
email to: mailto:advertising-info@williecrawford.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~

In This Issue:

Winning The Ebook Price Wars
© 2002 by Willie Crawford

Your Knowledge Could Be Earning You A Fortune
by Jeff Smith

A New "Twist" On Link Swaps
by Bob McElwain

Our Exciting Spot The Doubles Contest
~~~~~~~~~~~~~~~~~~~~~~~~~~~~

"I Had Been Overweight For 14 Years, So... My Friends Could
Hardly Believe Their Eyes When They Saw Me Lose 32 Pounds In
Only 6 Weeks!" What diet, developed by a, doctor did I use?
Isn't it time you improved your health and got back in shape?
http://williecrawford.com/cgi-bin/tk.cgi?loseweight

2/4

~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Presenting..........


Our *NEW * Spot The Doubles Contest!!!


One of the ads in today's issue appears twice. Find that ad
and email it to us at <mailto:doubles@williecrawford.com> We
will pick a winner every week from all correct entries received.
The winner gets his 50 word or less ad run free in an issue of
LIMITLESS MARKETING EZINE (a $40 value). We also post the website
url of the winner here, so be sure to include your url with your
entry.

This weeks winner ... Elmer McCaskill
http://prosperityisyours.maxoutnow.com


Elmer, please send in your ad as soon as pracical and we
will start sending orders your way.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Winning The Ebook Price Wars
© 2002 by Willie Crawford

If you spend any time surfing the internet marketing
sites, or reading related newsletters, you can't miss
the ebook price wars! Almost any new ebook that is
released with resale rightis soon being sold dirt
cheap, or even given away. If not given away, the HOT
new ebook is packaged with some other product to form
a "super package."

There seems to be a fierce competition to undersell
and outsell all challengers. Let's look at this
phenomenon from an purely economic standpoint. It
MAY not be such a great idea.

Economic theory teaches us that successful businesses
seek to maximize profits. They try to sell as much of
their product as they can at the price that results
in the largest net profit over a given time period.
This isn't necessarily the highest or lowest price.
They test price and ideally set the price at a point
where raising or lowering the price even a little
results in lower total profits. Most of us never find
this price point, but that is why you test.

Online ebook sellers test price elasticity too. However,
many seem to go about it all wrong. The price wars they
engage in - the underpricing they practice, sometimes
leads to a much lower return. Their actions can actually
hurt their bottom line.

Offline businesses acknowledge that products go through
a life cycle. At some point the product can reach
market saturation. That's the point where they introduce
a new product to the same market. This can and often
does happen online too. The product reaches a point of
market saturation sooner in many "circles" because you
have so many people targeting the same population. So
many people are sending the same emails to the same list
of opportunity seekers, that often a product seems "old"
almost as soon as it is released. This is a big part of
what prompts many people to lower their price early when
they have control of price. They "panic." They want a
share of the pie while it is still fresh (new).

The solution to the problem mentioned above is to market
to a difference audience.... one that hasn't seen this
product. This is most easily accomplished through
developing a loyal following who regularly reads your
email publications. This does take time though and a lot
of beginners feel at a disadvantage if they try using
this approach. They reason that since they don't have
the huge lists they need a different way of reaching what
they view as a limited market.

WHY would someone sell an item at a lower price than it has
been proven to sell at? One reason would be to gain new
customers. Stores do it all the time. They offer "lost
leaders" to get you into the store - knowing that you'll
probably buy additional items. They can actually afford
to sell at a loss because they hope to gain a long term
customer and make up the loss on other items purchased.
They offer milk at or below cost knowing that you'll likely
buy bread and eggs too while you're in the store.

Offering a loss leader, or bonus item, can be a way to gain
new customers or make additional sales online too. However,
you need to consider perceived value when structuring your
offer. Most of us believe that you don't get something for
nothing. We also believe that if something is free or cheap
then it's probably not worth much. We're skeptical. Our
experiences teach us to be so... and that's good.

Our experiences don't necessarily teach us a lot about value.
The value of any item is actually what someone else is
willing to pay for it. Not necessarily what you paid for it.
This value changes over time. It changes over the lifecycle
of a product. That's why products are often introduced in
the brick-and-mortar world at a higher introductory price.
Some items are also introduced at special introductory
prices. Both of these practices are also common online but
the lower introductory price seems to be more common. The
is often a good reason for this, such as gaining some initial
testimonials from early buyers.

If you are selling something like an ebook, its value depends
upon what someone thinks the information it contains is worth.
That valuation is based upon a number of factors including
how difficult the information is to locate. The price that
you charge often implies how difficult to compile or useful the
information is. This is where many ebook seller shoot themselves
in the foot. The create the impression that their ebook can't
contain a lot of valuable information since it is so cheap.

Two things may have conditioned many of your potential
customers to NOT buy from you. These are things many of us
unknowlingly perpetuate. One is the belief that you can
find it free if you search hard enough. This is probably
true for many bits of information but their is a search cost
of mostly TIME. Your time is worth something and when you
discover unique or hard-to-find information, your time should
be factored into the price of the item.

The other thing that has conditioned many of your potential
customers not to buy your "latest and greatest" ebook is the
fact that so many ebooks contain rehashed and outdated
information. The ease of producing an ebook has accentuated this
problem considerably. Anyone who doesn't have a collection of
valuable information to compile and market can simply repackage
others "stuff" and offer it to the world.

Your challenge as an ebook pubisher or seller is to convince
your potential customers that your ebook is not one of the
"trash" ebooks. One way of doing this is to offer it a price
which increases it perceived value. YOur ebook must really
contain hard to find or unique information to command a higher
price. Other people must also rave about how great your ebook
is (testimonials) to increase its perceived value. However, how
you market your ebook and how much you charge for it does more
to increase its value in the eyes of potential customers than
just about anything else. Those making the most money selling
ebooks online acknowledge these truths. If they seem to be
ignoring these truths you need to look deeper -they wouldn't
be doing it for long if it wasn't working for them.

---------------------------------

*** This article excerpted from "Make More Profits With
E-Products By Paul Barr. Download this insightful, FREE
ebook examining profitable digital product marketing today
at: http://williecrawford.com/make-more-profit.html

Willie Crawford cuts through the HYPE and double-talk to
show you how to build your successful online business.
Discover the TRUTH and all of the insider techniques
for building your own thriving internet business today.
Subscribe to THE Internet Business Success Course now. It's
free. Signup at: http://www.williecrawford.com/

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Here's How The Big Guys Build Lists Over 100,000 Strong
And You Can Too.

The cash really is in the list and you can build hugh
lists using our system. We'll teach you how!
Grab our personalized, interactive tutorial. Do it now.
Have several thousand more subscribers FAST and then
put your list building on automatic.

These techniques work - they really DO!

http://williecrawford.com/build-list.html

2/4
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

"I Had Been Overweight For 14 Years, So... My Friends Could
Hardly Believe Their Eyes When They Saw Me Lose 32 Pounds In
Only 6 Weeks!" What diet, developed by a, doctor did I use?
Isn't it time you improved your health and got back in shape?
http://williecrawford.com/cgi-bin/tk.cgi?loseweight

2/4

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Take back your life - FREE Newsletter shows you how!
http://tinyurl.com/baq

Achieve success in all areas of your life!
Earn more money
Achieve better health
Lose weight
Get out of debt
Be a better parent
Find more energy
http://tinyurl.com/bp5

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Your Knowledge Could Be Earning You A Fortune
Copyright 2002 - Super Profitable Marketing

Are you a frustrated entrepreneur? You have the desire,
enthusiasm, business skills and passion you will need to be
a huge success, but there is one major obstacle blocking
your way -- what do you sell?

You are not alone. The top concern of most budding
entrepreneurs is finding high-profit, easy-to-ship products
they can market for fast profits. You will be amazed to
know that you can have your own hot selling product in
days by packaging information you already have. Want
to know how?

Here are three powerful techniques you can use right away
to develop your own hot selling product ideas, whether they
lead to books, reports, newsletters, audios, videos,
workshops, courses or subscription-based web sites.
Successful entrepreneurs such as Yanik Silver, Marlon
Sanders and Corey Rudl have used these techniques,
now you can use them too.

Success Tip #1: Package information about your hobby.
Hobbies are rich sources of hot selling information products.
Why?

· You have intimate knowledge of your subject matter
· You have a deep understanding of what other hobbyists
will want to buy - because you want it too!
· Passion and interest will make this fun, not work
· Your personal experiences and hands-on knowledge will
add credibility and value to your information
· You know your audience. This gives you a tremendous
advantage positioning your products
· You know how to access your market, because you are
already there.
· You are committed to this market, because it´s what
you love to do

There have been many hot selling information products
developed based on this technique including a book on horses,
an electronic book on gardening, a super successful web
design book and many others.

Why not profit from your fun?

Success Tip #2: Develop a product based on your
career knowledge. Ironically, many entrepreneurs looking
to escape their jobs overlook the fact that they have gained
substantial knowledge, experience and contacts into their
career space.

It´s not necessarily the market you hate about your jobs,
but rather the limits current employment places upon you.
Try altering your perception and think as if you are an
expert in your career market. What problems need to be
solved? What do people really want in that market space?
What types of information did you seek out when you
were employed in this area? Put yourself in the place of
your customers, what would they pay any price for?

Don´t overlook the value of your experience and knowledge,
no matter how much frustration or anger you may have over
your career. Who knows, perhaps ideas based on your
career market will allow you to one day buy the company
you used to work for.

Success Tip #3: Create Your Own Brand. Large
corporations do it. Pepsi, Coke, Ford tough, BMW. You
know these product manufacturers because they have
deployed branding techniques to set them aside from
their competition. So why not brand yourself.

Here are some simple techniques you can use to brand
yourself through information products:

· Break your information into a series of easily
understood steps
· Develop a label for your series of steps - the
PROGRESS system for productive meetings
· Label your system using a catchy phrase (Ex.
Chicken Soup for the Soul Series)
· Use your own name as label for your solution.
Good approach if backed by a service you provide
· Carry your solution through to multiple information
products. Label solution applicable to multiple problems
· Market your labeled solution everywhere. This is your
brand.

Developing your own brand is an incredibly powerful method
for increasing your credibility, adding value (and profit) to
your products, assuring long-term success as your brand
spreads virally, and gaining the free publicity that is such
an important marketing technique to massively growing
your business.

Creating your information products is not difficult if you stick
with what you know, and apply proven methods for creating
hot selling ideas. There are many techniques you can use to
develop products that will sell at almost any price, these 3
will get you started right away.

------------------------------------
The following information is an excerpt from Jeff Smith's highly
regarded multimedia package titled "The Ultimate Information
Entrepreneur´s Success Package" at:
http://williecrawford.com/cgi-bin/tk.cgi?jeffsmith

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Quadruple Your Web Sales By Mastering CGI and
Automating Your Website - It's Easy!

You need this incredible book that explains CGI step-by-step!

Yes.... this amazing book will have you doing your own
CGI programming in a matter of hours. You can read the
first three chapters online FREE. Don't miss it. Visit:
http://williecrawford.com/cgi-bin/tk.cgi?cgibook

4/4

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Are You Making All Of The Affiliate Sales Your Want?

NO! Fix That. Grab this Free 5-Day Affiliate Master Course!

It's better than many $750 course and it's yours free now:
<mailto:tamsmentor100@sitesell.net>
Get it and learn the REAL insider secrets to sales!

1/4
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

A New "Twist" On Link Swaps
by Bob McElwain

Well, it may be an old "twist," actually. But I only began
seeing it this year. Likely I've been sucked in before, and
never noticed. But the reason for bringing it up now, is that I
was hit by this "twist" four times last month. It goes like
this.

Somebody writes a very good message explaining they've added
a link to my site. And would like me to link to them. I get
lots of these every month, and discard most immediately because
the presentation demonstrates it wouldn't be a good idea. I
don't even have to visit the site to see it's so.

But these four, I did check out. For they were, as stated,
well written. In each case, I found a very nicely annotated
link to my site, just where I was invited to look.

Okay. Back to the home page. Let's see if the site looks
okay. Yep. Not bad. At least some of my visitors would be
interested. So sure, let's go for it.

Wait one! Where's the link from the home page to those
lovely links I saw? Uhmmmmmm. Nowhere to be found. One site
even had a site map. But it contained no link to the link
directory.

So here's a fellow (1 of 4, remember) who will gladly swap
links with you, a fellow who will never send you even one
visitor. The link he wants in exchange, goes to his home page.
There's just no way to get to the outbound links from there. So
he gets hits from my site and I get zip from him. And link
checking software would find the link still in place.

So if you receive what appears to be a good offer for a link
swap, take the time to visit the site and see if visitors could
ever find that lovely link to you. Four of these in one month
is a record for me. But hey, maybe it's a "new" thing that's
catching on!
______________________________

Bob McElwain <http://sitetipsandtricks.com> For ANSWERS, click
to subscribe to "STAT News" <mailto:join-stat@lyris.dundee.net>

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

LAST CHANCE: $0 Membership to the "Secrets To Their Success"
private site available only until JUNE 30th. Activate yours
today and be immediately privy to:

1) Over 150 pages of "No BS" Examples of REAL PEOPLE making
REAL MONEY with their Internet businesses!

2) The exact step-by-step details of HOW THEY'RE
EARNING $100,000 to $600,000+ per year!

When you read these in-depth interviews, success stories,
and web site reviews, you'll meet the owners of highly
successful sites and learn how you can IMMEDIATELY APPLY
THEIR KNOWLEDGE to your personal online success!

Click here now to Activate Your $0 Membership
while it is still available:
http://dynamic.secretstotheirsuccess.com/t.cgi/25861/free

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


DISCLAIMER: We cannot investigate every advertiser who places
an ad in our ezine. We urge you to exercise due diligence in
responding to any advertisement or article. We do not give
business or professional advice in this ezine and therefore
cannot be held responsible for results you get from responding
to ads or articles in this ezine. We urge you to exercise due
diligence in all of your online dealings.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~