PUBLISHER: Willie Crawford willie@williecrawford.com
P.O. Box 636, Valparaiso, FL 32580
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Feature Article:
Whenever a client comes to me and complains that their online
business isn't growing fast enough, I ask them two questions.
First, what are they doing to grow their business. Secondly,
what are they doing differently now than what they were doing
six months ago. Both are important questions, but I think the
second question is most important.
We all know that things change fast on the internet and that
what worked a year ago may not work now. So we are constantly
looking for new, proven methods to implement on our websites,
and in our other marketing avenues. We buy the latest,
much-touted book, the latest course, and join the latest
members-only websites. There is nothing wrong with seeking
the latest information.
The biggest reason I see for slow or no growth in clients'
businesses is that they fail to implement what they learn.
They go to seminars, buy videos, join teleseminars, and gather
lots of great information. Then they put the course on a
shelf and never finish studying it. If they do finish the
course, they get pumped up, but they never implement it.
Knowing how to improve your business *won't* improve your
business. Putting that knowledge into action will.
I'm as guilty as the next person of not implementing many of
the great, proven ideas and "secrets" passed on to me. In
private conversations, top marketers have shared with me the
results of their testing of many tools and techniques. For
example, I've been convinced that adding audio to a website
(testimonials or just introductions) substantially increases
conversions. However, I am just getting around to adding
sound to my websites this week :-) I spent months just
comparing tools before settling on Jay Jennings' Sonic Memo
at: http://sonicmemo.com
Many people take copious notes at events and while reading
books. They intuitively know that what they are reading makes
sense. Yet they never implement what they are convinced will
improve their businesses. Instead they continue looking for
other "silver bullets" and "quick fixes."
Let me let you in on a secret. One of the easiest ways to
guarantee the continuous growth of your business is to
continuously implement *little* proven changes. What are
examples of these changes that you can make?
- Add audio testimonials to your website
- Re-word your guarantee making it very strong and not
wishy-washy
- Put a guarantee near your subscribe box that you'll never
share or sell their information
- Get rid of things on your webpage that distract the
prospect from the one main action you want them to take
- Seek link exchange partners to increase your search engine
rankings
- Locate a new joint venture partner that is compatible and
suitable, and leverage both of your resources
- Practice your copywriting skills, modeling great copywriters
- Visit the websites of the top marketers and study what they
are doing and ask why. Don't imitate them before confirming
they are not just testing
- Seek out a mentor or become a mentor to an up-and-coming
marketer
- Seek out pools of your prospects online and then become
noticed by them.... maybe via articles demonstrating your
expertise
- Re-evaluate the color scheme or background of your webpages.
Study the psychology of colors to understand the mood your
site induces
These are just a few proven ways that you can improve your
business starting today. All of the courses, books, and
seminars that you have attended probably provided you with
great ideas. Now these ideas must be put into action. Just
start by implementing one at a time if this is easiest.
Some of the changes will generate almost immediate results.
Others may take a few months (such as searchengine work).
What is most important is that you start today if you want
your business to be more successful tomorrow.
Willie Crawford has been teaching others how to build an
on-line business since late 1996. Frequently featured in
radio, magazine and newspaper articles and interviews, Willie
teaches the average guy what the top marketers are doing but
seldom talking about. For example, Willie demonstrates the
power of automated residual income through his system at:
http://ProfitAutomation.Com
Test drive this system now.
NOTE: This article may be freely reprinted in your ebook,
ezine, website, or offline publication provided the resource
box remains unchanged. Affiliates of the ProfitAutomation
system may change the url in the resource box to their
affiliate url.
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