PUBLISHER: Willie Crawford willie@williecrawford.com
P.O. Box 636, Valparaiso, FL 32580
Phone 850-651-3527/3594
Fax 850-651-3527
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In This Issue:
How To Profit By Doing
Ebooks RIGHT
by Willie Crawford
How To Improve
Your Sales Copy To Get More Sales
by Bob Leduc
Our Exciting Spot The Doubles Contest
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Free Help Building Your List!
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Presenting..........
Our *NEW * Spot The Doubles Contest!!!
One of the ads in today's issue appears twice. Find that ad
and email it to us at <mailto:doubles@williecrawford.com>
We
will pick a winner every week from all correct entries received.
The winner gets his 50 word or less ad run free in an issue of
LIMITLESS MARKETING EZINE (a $40 value). We also post the website
url of the winner here, so be sure to include your url with your
entry.
This weeks winner..... L.V. Lawson
L.V., please send in your ad as soon as pracical and we
will start sending orders your way!
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How To Profit By
Doing Ebooks RIGHT!
© 2002 by Willie Crawford
One of the biggest crazes hitting the pubishing world in
years is the electronic book or ebook. Ebooks are very
popular because publishing an ebook overcomes most of the
hurdles encountered in traditional publishing. With a
very inexpensive piece of software, or perhaps even free
software, you can turn your manuscript into a "book."
You can have a book ready for market in weeks instead
of months or years. Your production and delivery costs
are soooo much lower. It's hard to resist putting out
your own ebook.
This ease of producing ebooks solves many publishing
problems and creates many opportunites. It has also
created a BIG problem. The market is now flooded with
ebooks not even worth the electrons they're composed of.
To be successful publishing and selling your ebook YOU
need to overcome the problems created by ebooks being
so easy to produce. Let's discuss a few of these problems.
The first problem, as already pointed out, is quality.
Too many people are throwing together a collection of outdated
material and calling it an ebook. This would be ok if they
did not also claim in their advertising that their ebook
revealed some great NEW discovery. If you're currently
working on your own ebook, make sure that you don't
perpetuate this problem. It harms your credibility and drives
customers away in the long-run.
Spend some time putting together a very high quality ebook.
Whether you are selling it or giving it away, it will
"sell" much faster if it contains truely valuable content.
Just consider how many free ebooks you have downloaded
and never finished reading. If you're like me, you've
downloaded more than you care to admit. After reading
the first few paragraphs you realized that you were NOT
going to learn anything valuable and stopped reading. If
you're smart you also dragged these ebook to your trash bin!
So these over-rated ebooks only succeeded in leaving a bad
taste in your mouth. They subtracted from the goodwill
the author may have had with you instead of creating more
goodwill.
Sadly, it's not just free ebooks that are often junk. Many
of the ebooks selling for lots of money are very disappointing.
To overcome this problem when working on your ebook take
your time and generate an ebook worthy of your brand. You
can create a great ebook on virtually any subject but it
does take some effort. Thinking IS work for many of us.
Many of us are not REALLY schooled to think. We need coaching
to generate great ideas and firm up our concepts. I use
many
tools to help me in this arena. For example, I read books,
attend conferences and even listen to audio presentations
on how to turn your ideas into a products. The book I've
gain the most from on this topic recently is entitle:
The Ultimate Information Entrepreneur's Success Package.
It is chocked full of techniques and secrets to generating
and developing ideas for info products. It stimulates ideas
and then provides you with a blueprint for producing these info
products (ebooks for the sake of this article). Click thru
to: http://williecrawford.com/cgi-bin/tk.cgi?create to read
more about this tool I frequently refer to.
After you've used a blueprint such as the book mentioned
above to help stimulate and guide you in creating that
really great masterpiece, your next big chore is marketing
it. A lot of writers fail miserable here too. Amazingly,
many writers make the same mistakes.
The first mistake many creators of ebooks make is that
they underprice their product. Any item is "worth" what
someone is willing to pay for it. By definition, that is
how you determine what something is worth. Too many authors
underestimate the value of what they have created. In
pricing your ebook, consider how difficult the information
provided is to generate. You've done the legwork. You deserve
to be compensated appropriately for it. Underpricing
your product can actually reduce sales because you create
the impression that what you are offering has less real
value. After all... if it were very valuable, you would
not be giving it away so cheaply.
Along the same lines, if your ebook contains such valuable
information, why do you need to give me 20 bonuses to
close the sale? If you include too many bonuses with your
product, it creates the impression that you don't believe
the product is really worth what you are asking for it.
Adding bonuses does make the product offer more attractive
as long as the bonuses themselves appear to have real
value and they don't make me question the value of the
primary product. Your potential customer is probably not
going to believe that you will give him a package worth
$10,000 for only $50. It just doesn't make sense. You
want to convey that your customer is getting a good buy
without over doing it. Overdoing it takes away credibility.
Also, don't offer your prospect more bonuses than he knows
he can ever utilize. Do this and you only succeed in
overwhelming him! You're burdening him with sifting through
lots of "ore" looking for a few "gold nuggets."
Presenting a credible offer is nothing more than good
copywriting. To be successful in marketing your ebook
you do NEED good sales copy. You need copy that spells
out the benefits of owning your ebook. List all of the
features of your products and then translate features
into benefits in your copy. This takes practice.
In marketing your ebook, good graphics are important
too. Even though you're offering an electronic book,
the graphic conveys the quality and quantity of the
information the ebook contains. The graphic also
demonstrates your attention to detail/level of
professionalism and reassures the potential customer
that your ebook is probably a great investment.
After you have written your ebook, and generated and
tested ad copy, you're ready to present it to the world.
If you're selling it, an affiliate program multiplies
your return many-fold. We'll examine starting and building
an affiliate program as well as other aspects of marketing
your ebook in future articles. For now, it's critical
that you create the highest quality product that you can.
The sales of this ebook and of any that you may create in
the future depends upon it.
-------------------------------
Willie Crawford cuts through the HYPE and double-talk to
show you how to really make it online. Discover the TRUTH
about how to build your own thriving internet business today.
Subscribe to THE Internet Business Success Course now.
It's free. Signup at:
http://www.williecrawford.com/cgi-bin/tk.cgi?lm4-11
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HOW
TO IMPROVE YOUR SALES COPY TO GET MORE SALES
Copyright 2002 Bob Leduc
A few small changes in your sales copy can produce a big
increase the number of sales you get from your web pages and
sales letters. Here are 12 simple things you can do to
improve the effectiveness of your sales copy -- and increase
your sales.
1. Make sure every part of your message focuses on the
customer. Convert anything about you or your company into a
customer benefit. For example, replace "14 years of
experience" with "pleasing customers just like you for over
14 years".
2. Write your message the way you would write to one person.
Many people will read your sales copy. But each person will
read it individually. Effective sales copy makes each reader
feel like you are writing personally to him or her.
3. Communicate in simple and informal language. Replace
words like "originate" with "start" and "receive" with
"get". Use active words in the present tense to grab your
prospective customer's attention and hold their interest.
People stop reading if they begin to feel bored.
4. Convert technical words and phrases into common words.
Use words every prospective customer will clearly understand
without stopping to think.
5. Replace general words and phrases with specific
descriptions. For example, replace a phrase like "get fast
results" with "our new clients average 9 percent more profit
in the first 60 days".
6. Divide long paragraphs into 2 or more short paragraphs.
People read short paragraphs because they look easy to read.
But they skim (or skip) long paragraphs because they look
like a challenge.
7. Include some bulleted or numbered lists to make your
message:
** Visually attractive
** Easier to read
** More clearly understood
8. Don't overdo the attention getters. Too much bold type,
underlining or all upper case letters makes your message
harder to read. Use them sparingly to highlight important
benefits or features.
9. Eliminate anything cute, clever or humorous. It diverts
the reader's attention away from your message.
10. Keep your message positive and upbeat. Positive copy
usually produces better results than negative copy ...except
in politics.
11. Make sure your message flows smoothly. Readers should be
able to visualize what you're saying without noticing the
words you're using to say it. Keep them engrossed in your
message.
12. Avoid sensation and hype. They lower your believability
and cause you to lose sales. Tone down any claims that sound
exaggerated -- even if they are true.
Compare the sales copy you are using on your web pages and
sales letters with the 12 strategies on this list. Revise
your copy to implement those you overlooked. You'll enjoy an
immediate increase in the number of sales they produce for
you. Then save this list and use it as a guideline the next
time you create (or pay someone else to create) new sales
copy.
Bob Leduc is a Sales Consultant with 30 years experience in
generating low-cost leads. He recently wrote a manual for
small business owners, "How to Build Your Small Business
Fast With Simple Postcards", and several other publications
to help small businesses grow and prosper. For more info:
mailto:BobLeduc@aol.com?subject=Postcards
Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV
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What's Better And More Effective Than Cheap Advertising?
Free Advertising! You really NEVER need to pay for
advertising again. Discover how to get all of the FREE,
order-pulling advertising you need. Get start today:
http://williecrawford.com/cgi-bin/tk.cgi?freeadvertising
1/4
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DISCLAIMER: We cannot investigate every advertiser who places
an ad in our ezine. We urge you to exercise due diligence in
responding to any advertisement or article. We do not give
business or professional advice in this ezine and therefore
cannot be held responsible for results you get from responding
to ads or articles in this ezine. We urge you to exercise due
diligence in all of your online dealings.
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