Limitless Marketing Ezine - July 1st, 2004
ISSN: 1525-8459
PUBLISHER: Willie Crawford - willie@williecrawford.com
2345 Whispering Pines Blvd, Navarre, Florida 32566
Phone 1-877-262-3367 (toll free in the continental United States)
Click Here To Get Your Own Toll-free Number!
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I have a lot of things to share with you in this issue, so you
might just want to go down the list checking them off :-)
1) The first thing I'll tell you about is a crusie that I will
be on September 23rd - 27th. It's Holly Cotter's Affiliate Master
Cruise, which will allow you to combine business and pleasure.
The ship cruises from Miami, Florida, to Key West, to Cozumel,
Mexico and then back.
Each day, some of the top affiliate marketers will teach you
how to make your business more successful. However, most
of the time, you'll be free to just network and enjoy the cruise.
One of your instructors will be Rosalind Gardner who generates
more than $400,000 in just affiliate commissions! I'm looking
forward to chatting with her again. My wife is just looking
forward to the shopping in Mexico :-)
Since you need to make reservations for the ship farther in
advance than for land-based events, please take a minute and
sign up now. Holly has several preview teleseminars planned
too, including one that I will lead on July 20th. Register at:
http://www.profitautomation.com/app/adtrack.asp?AdID=81110
I mentioned Rosalind above. She is one of the people who's
teleseminars I frequently listen to on my MP3 player while I'm
out jogging. I listen to recorded teleseminar because it takes
my mind off the pain, and I don't feel like I'm taking time off
from work while exercising :-) Like many 40-something
marketers, I spend a lot of time in front of the computer, but do
force myself to get out and exercise daily.
2) Recently I spent a whole day reading Richard Quek's new
ebook, "ZOOM to Super Success! - How To Role Model Your
Way To Success On The Internet". I was featured in the ebook
but wanted to see what other marketers attributed their success
to.
After, sitting through that huge ebook, I actually went out and
jogged 10 miles, something I hadn't done in over 5 years. I
guess it sort of inspired me... but it was a slow jog :-)
The whole premise of the book is that you can succeed
quickest and easiest by "copy-catting" others. So Richard did
some very indepth interviews with over 50 successful marketers.
This book is over 500 pages, but once I got started, I had to see
what all of my competitors and friends had to say.
Some of the experts featured in the ebook are:
Joe Vitale
Michael Green
Rosalind Gardner
Brian Garvin
Steve Shaw
Mark Hendericks
Jim Wilson
Mike Filsaime
and many more….
The book is still at "pre-launch" and will be selling at $147.00.
However, Richard is offering ZOOM to Super Success! to you,
my subscriber, at a special pre-launch price of ONLY $67.00,
but that is scheduled to end today, July 1st. He is also only
offering this special price to the first 500 orders.
If you are involved with marketing on the Internet, you need to
find out how these Top Internet marketers are succeeding and
generating BIG Income!
Click here to visit the web site for more information.
http://www.profitautomation.com/app/adtrack.asp?AdID=85446
3) Some of you are aware that I offer a free 20-lesson Internet
Business Success Course from my website. One of the
problems I've sometimes encountered is that not all subscribers
get every one of the email lessons. The filters don't like the
words I use in a few of the lessons.
Not wanting to change the message the lessons were designed
to deliver, I had to find an alternative delivery method. What
I've come up with is a toolbar. The toolbar installs in Internet
Explorer 5.0 or high. After it's installed, it has 3 drop-down
menus for you to use. One of those menus allows you direct
access to any of the 20-lessons which are posted on my site.
These lessons will now be kept completely up to date!
You can grab the toolbar free from my homepage at:
http://WillieCrawford.com The
other 2 pulldown menus are
links to a few discussion forums and links to a few
recommended resources. When you see what I've done with
this toolbar, I think it will give you a lot of ideas too.
4) I'm also a founding member of the International Council Of
Online Professionals (I-Cop). We publish a quarterly directory
of members who've all pledged to live up to the organization's
very demanding standards. We have a directory with nearly
750 member listings that I invite you to download from my site
now. This directory is updated every quarter. Grab it here:
http://WillieCrawford.com/iCop-Directory.pdf
5) Finally, we will have our free brainstorming and networking
call this Saturday. On these calls we review 2-3 website and
then discuss questions that we emailed in during the week.
Join us on this call? Register, then request a free review
of your website. To register just send a blank email to my
autoresponder at: willie3-56875@autocontactor.com
~~~~~~~~~~~~~~~~~~~~~~~~~~ Feature Article
Copyright 2004 by Willie Crawford
Hardly a week goes by when I don't get a call from an on-line
beginner, a "newbie," who wants to consult with me on their
business concept. Often, they haven't started building a
website, so they've reached me at the perfect point in the
process. Very often they're really excited by the possibilities
that they see, and the ideas that they're generating.
I'm sure, at this point, all of the sage old-timers are sitting
their nodding. We were the same way when we first started
out. We somehow starting looking to the Internet as the
answer to how we could earn some extra income or as a way
to escape from our old JOB. When we started looking around
the Internet at what was offered our heads started spinning.
To the newbie reading this, I'm no way making fun of you. I
earn part of my living from teaching you, so I have the utmost
respect for you. In fact, if you take a look at the obvious, big
successes in "Internet Marketing" today, you will notice that
many of them are relative newbies. Some, like Yanik Silver or
Alex Mandossian, seem to have come from nowhere. Actually,
both of these guys have very solid foundations in direct
marketing, so when they hit the Internet they only needed to
apply what they knew from the offline world.
What is noticeable is that many of us follow a set pattern when
we start building our Internet empire. There is a "syndrome"
that we all seem to get, and it has killed more than a few
businesses. Let's look briefly at that syndrome.
The first symptom is the thought that we have discovered
something new, or that we are the first one who has thought of
a given idea. Notice I said "we," because I went through the
syndrome myself :-)
As we notice all of the products or services that we can become
affiliates for, we get the brilliant idea of creating a site that
compares them all. We decide that we will educate the next
batch of newbies about which ones are the best. So we get busy
building a website that's like a supermarket, where the Internet
marketer can find anything and everything.
This first symptom indicates that we haven't done enough
research. If we do our research first, we'll see that there are
already THOUSANDS of sites just like the one that we are
thinking about creating. If we dig a little deeper, we'll also
find the owners of these sites on discussion lists and forums
asking how they can improve business. That should be your first
warning sign that the "supermarket-type-site" is generally not the
answer.
The next symptom one often observes is the newbie actually hears
someone say, "Find a problem and provide a solution to it." A
few then go back to the supermarket model since they're
trying to solve the problem of helping other Internet marketers
be successful. What's basically flawed in that idea is that
they're trying to teach something they... usually, haven't
learned yet.
A second problem with this approach is that they're choosing
to compete with those who're already very entrenched and have
often been marketing competing products for 5 or 6 years. Why
go up against them? Learn from them, and then approach the
market from a different angle.
Others with symptom number two, dig a little deeper and recognize
that there's a huge market for information products. They look at
WordTracker or other keyword research tools and see that people
are interested in golfing, fishing, kids, health, better romance,
making or saving money, etc. So they decide to build a site on
one of these topics. So far so good, but...
When they decide to develop that "golf" website they decide to
target "everything golf." They jump right into the fray, build a
huge site, and to get some immediate traffic, they start bidding
on Overture, or Google, for the keyword "golf."
"What's wrong with that?" you ask. A better approach would be
to pick a tiny niche within the market and then cater to it. For
example, maybe just create a site for golfers with physical
handicaps and offer products to make it easier for them. Or
maybe just focus on vacation packages to resorts with great golf
courses. If you're going to use pay-per-clicks to drive initial
traffic to the site, bid on obscure or less competitive 2-5 word
phrases that are searched on, but which won't cost you a fortune
per click.
Here' s the piece of the puzzle missed by many newbies and even
some old-timers... You must have a website with a tested and
proven, predictable conversion process. It does absolutely no
good to drive tens of thousands of visitors to your site if they
leave without buying. So take a good look at the whole
experience offered by your site.
Begin by asking yourself, "What is the path a visitor takes as he
lands on my homepage or landing page?" What steps does the
site lead him to take? If the site doesn't lead your visitor
down some path, don't waste your money on traffic generation
until you fix that! Your visitor needs to be told what to do when he
gets on your site. If he is confused, overwhelmed, or turned off by
any aspect of your site, that's the problem that you need to fix first.
A third symptom that I see newbies display is that they get a
fancy, self-replicated website with all of the bells and
whistles. They are so impressed with this magnificent monstrosity
that they just know anyone that they send to the site will be too.
They are so impressed by the fact that the script running the site
inserted their name or ID number that they want to show the world.
The cure for symptom number three is to sit back and ask
yourself, "So what!" All that matters is that your visitor sees
how this site is going to make his life better... and that should
jump right out at him. If he has to spend 30 seconds watching a
flash intro of the company icon, and reading about the company's
president, he is probably just going to leave. DON'T make your
visitors have to work to become your customer. DON'T waste your
time promoting a site that forces them to work. It's too difficult.
There are many other symptoms of newbie syndrome. We don't have
the time to go over all of them here. A final one that I will
mention is just the idea that you've discovered an untapped market.
When you come up with an idea for a product, and you see no real
competitors, look carefully before you start to "fill that gap." Ask
if
there's really a market for what you have in mind. Often, others will
have tried what you're thinking of and given up. You can often find
remnants of their efforts as warning signs.
We've looked at a few symptoms of newbie syndrome, something
that most of us go through. What's the cure or preventative?
It's doing thorough research. It's understanding the website
conversion process. It's testing little things and then only
rolling out a project when test results indicate that this is the
prudent thing to do. Test small before spending a lot.
I strongly suggest that practically everyone I consult with read
the ebook, "Small Changes: Big Profits," by Paul Hancox. It
explains how making very small changes in your promotions,
or to your website, can often make incredible differences. It
also explains how to easily test and track everything. You can
get a copy of this inexpensive ebook at:
http://TheRealSecrets.com
I mentioned earlier that some newbies succeed very fast and
surpass many old-timers who been trying to build an online
business for a long time. I've just revealed their secret weapon.
They test and track everything.
If you don't track the results of all of the different things
you're doing, you have no real way of knowing how well you're
doing. Many old-timers know this, but STILL don't do it. You
do it, and not only will you cure yourself of newbie syndrome,
but you'll be able to see "measurably" that you are succeeding!
--------------------------------------------------
Willie Crawford has been teaching others how to build an on-line
business since late 1996. Frequently featured in radio, magazine
and newspaper articles and interviews, Willie teaches the average
guy what the top marketers are doing but seldom talking about.
Willie provides detailed how to information in his newsletter,
through his personal coaching, and at his annual how to workshop.
Subscribe to Willie's free course at: http://williecrawford.com/
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Limitless Marketing Ezine Published by:
Willie Crawford Inc.
2345 Whispering Pines Blvd.
Navarre, Florida 32566
Phone 850-939-5794
Cell and Voice: 850-974-1346
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