LIMITLESS
MARKETING
November 1st, 2002
ISSN: 1525-8459
PUBLISHER: Willie Crawford willie@williecrawford.com
P.O. Box 636, Valparaiso, FL 32580
Phone 850-651-3527/3594
Fax 850-651-3527
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Editorial:
I spent much of the last 2 days polishing my presentation for
the Internet Marketing Power Workshop. That's where I
will be next weekend (down in the Florida Keys). I'll get
a chance to chat with and learn from :
Johathan Mizel
Jimmy D. Brown
Marty Foley
Lori Prokop
Carl Galleti
Fran Garon
Armand Morin
Ramon Williamson,
Professor Bob Silber
Each of these people is a living legend in some aspect of
building an online business. They've helped people generate
many millions of dollars. Jonathan is not one of the workshop
instructors but we're sure we can get him to share a few of
his latest findings. You'll get to interact and network with all
of the instructors and all of the attendees. This is where BIG
projects and joint ventures get their beginning!
We'd love to have you join us. Each person attending will get
the rights to reproduce and sell the recordings of the workshop
for 100% profit. There's still room for you. Sign up at:
http://williecrawford.com/cgi-bin/tk.cgi?thebigweekend
:-)
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Feature Article:
Connecting One-To-One
Copyright 2002 By Willie Crawford
You're probably in business to make as many sales as practical
and build a better life for yourself and loved ones. In order to
make those sales you need to reach as many targeted prospects as
possible with your message. Yet, your message must get through to
your prospects one... at ..... a ..... time.
It's individuals that read your message, think about it, and
react to it. They react to your message once they connect with
you and feel an appropriate emotion based upon the content of
your messages. So the real key to your on-line success is
connecting with your prospects one-at-a-time or one-to-one.
How do you connect with your prospects one at a time?
I do it by envisioning individual audience members sitting across
from me as I write. I write as if I am talking to them and I
often see specific faces. I see specific faces because as I surf
the internet I actually study the faces posted on the various
websites. I AM actually talking to individuals as I write.
That feeling is conveyed in my ezine articles, emails, and web
copy. People "feel" this when reading my writing and so
they
respond to my message to them.
Realizing the importance of knowing who you deal with is the
reason I post my photo on my website. I want my visitors to get
to "know" and connect with me. Maybe you should
consider doing
the same if you don't already.
Realizing the importance of knowing who you deal with is part of
the reason I frequent discussion forums. You get a feel for what
a person is really like after reading a few of their posts. They
also get a feel for who you are over time.
Another tool I've found helpful in connecting with people is
listening to the audio clips available on many websites. By
hearing the actual voices of your audience members, this helps
them to "become" real people instead of just names on a
list.
It's also fun discovering what individuals sound like. Since we
are from many different countries and regions within different
countries, people rarely sound like what I imagined. That's
beside the point, but hearing the voice helps me to know the
other person. Talking to people on the telephone, naturally, has
the same effect.
Through connecting with people one-on-one we build trust and
respect. You don't think of your contacts as just potential
buyers. You begin to see them as individual sitting in from of
their computer screens reading and responding to something you
wrote. You eventually feel the two way flow of communications and
that lets you know that your audience IS being reached.
Examples of the two-way communication flow is when your ezine
readers email you after reading one of your insightful articles,
or someone emails you with a personal thank you after you
responded to their question on a discussion board.
In the sales arena, it's when a potential customer emails you
with a question about a product you recommended and then orders
after getting your very frank response. It's when someone working
on an ebook or piece of software emails you asking you to review
it before it's released because they value your opinion.
If you look at your own buying behavior you'll realize that you
buy from people that you connect with. You feel good when you buy
a generic product (that you could have purchased from hundreds of
different individuals) from someone you have gotten to know.
Others make their buying decisions the same way!
Make it one of your goals beginning today to cultivate those
one-on-one relationships. To beginners, it will seem like you
might spend a LOT of time just to reach a FEW individuals when
you really want to reach as many people as possible. There is a
natural tendency not to want to slow down and deal with
individuals. It's critical to your business and personal success
that you realize it's individuals that make business decisions.
Individuals sitting at their keyboards, or reading something
you've written (which they printed out to read during a spare
moment), should be the focus of your efforts. Master this skill
and you'll be totally amazed at the effectiveness of all your
business efforts. You'll begin to see the essentialness of
connecting one-to-one.
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Willie Crawford has taught thousands the secrets of
operating a successful on-line business through his free
Internet Business Success Course. For hands-on training,
join him at the Internet Marketing Power Workshop. Leave
the workshop with you very own product, which easily sells
for $300 (100% profit). Only 30 seats available - Register
Now: http://williecrawford.com/cgi-bin/tk.cgi?succeed
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**** Ad Contest ****
Each week we select one subscriber and give them a free ad in
this ezine. To enter simply copy the top sponsor ad and email
it to: contest@williecrawford.com
The winner of this weeks ad contest is: Jason Anderson!
Jason, send in your 60 word or less ad, formatted to 65
characters per line and we'll run it as soon as practical.
The ad is subject to our editorial scrutiny as we are picky
what offers we present to our subscribers :-)
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