LIMITLESS
MARKETING
December 20th, 2002
ISSN: 1525-8459
PUBLISHER: Willie Crawford willie@williecrawford.com
P.O. Box 636, Valparaiso, FL 32580
Phone 850-651-3527/3594
Fax 850-651-3527
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Success Through Association - A Little Talked About Secret!
Copyright 2002 by Willie Crawford
One of the best ways to learn the internet marketing business is
of course to be mentored by those already successful. Being
mentored by, or associated with, a successful person has another
seldom talked about side. People assume that if you associate
with successful people, that you are also successful. It's no
secret that being seen with famous or successful people can
help to bolster your success image too. Knowing this, one way
to speed your way to success is to systematically associate
yourself with successful people. Aggressively use the principle
of "success by association."
I have observed this not only in the internet marketing arena,
but in many other businesses too. In the military and politics
ambitious individuals make a point of getting known by and seen
with the rising stars. Among the rich, those not as rich make a
point of showing up at functionshosted by, and being seen with,
the super-rich. That's part of the reason some people are more
than happy to have photos snapped of them at celebrity events.
In the marketing arena, Dan Kennedy gives an example of how this
can be used. He speaks in his seminars of the fact that his
promotional materials often mentions he appeared on the same stage
with former presidents, celebrities, and top-paid speakers. He
admits that he didn't really know these people but could honestly
say that he was on the same program with them. In the mind of many
prospects, his appearing on the same program, puts him in the same
"
success league."
You can apply this same success by association principle in your
marketing. This is done in several fairly easy to implement ways.
The easiest ways is to show that a famous person agrees with you
about a product that you are marketing. If you can't get a direct
endorsement from them, you can still quote something they said about
the product. Your customers will naturally connect you to this
famous person in their subconscious minds.
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Of course, if you can get a direct endorsement, that so much better.
If it addresses you by name it lend credibility to the product AND
lets your prospect know that you are successful enough to know
these "big names." An endorsement from a big name carries much
more weight that a testimonial from an unknown, so make a habit
of asking for testimonials from "big names" when they use your
products or services.
Another way to use success by association is by joining the same
clubs, membership sites, or efforts as personalities that you want
to be associated with. As an example, I am a supporter of the
Internet Toy Drive. My name appears on their website at:
http://internettoydrive.com/ along with many better-known
supporters. People browsing the site, subconsciously assume that
the supporters share similarities. We are all lumped together
and the lesser name individuals do get some added credibility in
the mind of those reading the site.
Joining any membership site or organization can have this effect.
This is especially true if the site has stringent membership
standards. You gain from being associated with a group of
successful people who have banned together for a common cause.
Every member of the group impacts the group by his behavior.
Every member of the group benefits from being associated with a
group which is supported by successful individuals.
It really pay to "court" success. Make it a habit to get to know
successful people. Make it a habit to get known by successful
people in your business or field. In the internet marketing
arena, one of my favorite ways to do this is through seminars,
workshops and even tele-seminars. At these events you get to
know people whom you can form mutually beneficial relationships
with. Get to know people at these events, and deals and
partnerships naturally flow from these relationships.
This concept is so important that I recently created a portal
site where people can go just to locate events where they can
network with appropriate people. The site is called "Internet
Marketing Seminar Schedule.Com" The url is:
http://InternetMarketingSeminarSchedule.Com Go there
to locate tele-seminars and on-location events to further
your business building efforts. It's a great place to find
something close to home. Also, feel free to submit your events
for a free listing on the site. Instructions are on the site.
The concept of success by association is rarely openly
discussed but frequently practiced. If you aren't actively
using this principle, then your business isn't growing at a
fraction of the speed that it could be growing. Start using
this "business secret" today and watch your business take
off. It's one of my big "success secrets."
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Willie Crawford has taught thousands the secrets of operating
a successful on-line business through his free Internet
Business Success Course. It's more extensive than many $197
courses. Sign up today and start building your *successful*
online business: www.williecrawford.com
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**** Ad Contest ****
Each week we select one subscriber and give them a free ad in
this ezine. To enter simply copy the top sponsor ad and email
it to: contest@williecrawford.com
The winner of this weeks ad contest is: James Dorsett
James, send in your 60 word or less ad, formatted to 65
characters per line and we'll run it as soon as practical.
The ad is subject to our editorial scrutiny as we are picky
what offers we present to our subscribers :-)
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