PUBLISHER: Willie Crawford willie@williecrawford.com
P.O. Box 636, Valparaiso, FL 32580
Phone 850-651-3527/3594
Fax 850-651-3527
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In This Issue:
How I Get ALL The Subscribers I Want, And You Can Too!
by Willie Crawford
If You Can Help, Do It!
By Bob McElwain
Want A Sticky Website That Sells? Forget Content!
By Michel Fortin
Our Exciting Spot The Doubles Contest
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Where Do The Big Dogs Meet Online - People Earning Over $200,000
A Year? Where can you find a discussion board visited by over
30,000 users... all anxious to help you out... where you can ask
any question and expect an HONEST answer FAST! Where did
Mark,
Marlon and Allen offer their wisdom this week? At the Internet
Marketing Warriors! Join in today and learn from the Winners.
Visit: http://williecrawford.com/cgi-bin/tk.cgi?warriors Now!
1/2
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Presenting..........
Our *NEW * Spot The Doubles Contest!!!
One of the ads in today's issue appears twice. Find that ad
and email it to us at <mailto:doubles@williecrawford.com>
We
will pick a winner every week from all correct entries received.
The winner gets his 50 word or less ad run free in an issue of
LIMITLESS MARKETING EZINE (a $40 value). We also post the website
url of the winner here, so be sure to include your url with your
entry.
This weeks winner ... Beth Siess
SIES Services http://www.siesservices.com
Beth, please send in your ad as soon as pracical and we
will start sending orders your way.
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How I Get ALL The Subscribers I Want, And You Can Too!
© 2002 by Willie Crawford
That's a very bold title, and even more impressive because I DO
get all of the subscribers I want on a continuous basis. How
can this be true and how do I do it?
First of all, I do have limits on the number of subscribers that
I want. How many subscribers I desire on a list depends upon the
purpose of that list. I hope that you build your lists the same
way. Many online entrepreneurs just build lists as large as
possible without any real concern for how qualified the list
members are. They reason that if they get enough email addresses
and names someone will eventually buy SOMETHING. What you should
really be shooting for is lists of pre-qualified members... those
really interested in the purpose of your list.
If you build pre-qualified lists you don't need lists as large
because the lists will be so responsive. It won't seem like your
mailings are "shots in the dark." You won't have the problems
that plagues so many lists such as:
- People signing up with throw-away email address which they soon
abandon. People will want to make sure they don't miss an issue
because they are genuinely interested in your list topic.
- People who sign up for ten times as many ezines as they can
possibly read. These subscribers don't know what they are looking
for and therefore aren't your ideal subscribers. You want to
attract mostly subscribers who know and want exactly what you have
to offer.
But how do I get all of these highly targeted subscribers? It
is through a number of throughly tested systems which I put in
place and let them take on a life of their own. I'll share a
few with you.
The first system that I put in place is that I have a subscribe box
on virtually every page of my websites. However, I don't want
just
anybody subscribing. Therefore, the teaser near my subscribe
boxes
tells what type of subscriber I am looking for. Far too many
people
have subscriber forms that just say "join our list." To further
ensure that my subscribers know EXACTLY what they are signing up for,
I have sample copies of my ezines posted on my sites for them to
preview. Also, as soon as they signup, the welcome message
has
the latest issue included. This reassures the subscriber of
exactly what he will be getting and shows him what to anticipate
with each weekly issue. If the ezine isn't what the subscriber
expected, he only needs to click on the unsubscribe link to remove
himself.
Many people have a signup box on their site, but not many make sure
they are getting targeted subscribers. This just leads to a lot
of
bounced emails and angry people who forget that they subscribed.
Highly targeted subscribers grow your list faster because they
stay longer. A more responsive list doesn't need to be as large
to provide you with all of the business you can manage!
A second system I have implemented on my site is a customized list
building tutorial. Site visitors take a survey and are provided
with a tutorial based upon their answers to a few questions.
The
page featuring the survey also tells them that they will be added
to my subscriber list where they will get more priceless information.
This works like magic. I just need a few links on strategic pages
pointing to the survey and I get a steady trickle of new subscribers
automatically. If I were not getting enough subscribers
through
this system, I would probably add a popunder box pointing to the
survey.
A third system that I use to get new, highly targeted traffic is
that I actually BUY them for some purposes. For example, I have
a course I offer from my site. I get new subscribers through
a
service called Lead Factory. Lead Factory sends me new subscribers
through popup boxes on high traffic sites. The subscribers are
highly targeted because my invitation to get the coures is very
specific. They know exactly what they are getting and so I
get the exact subscribers I want. The beauty of this system is
that I can control exactly how many people are taking the course
at any one time. Why would I want to limit the number of subscribers?
Because many of the subscribers email me with questions and feedback
as they take the course. If I had too many subscribers to the
course it would become impossible to keep up with the email.
I
want to keep up with the email because by communicating with my
course subscribers I turn many of them into loyal customers.
The subscribers to the course are also invited to become ezine
subscribers and over 90% of those completing the course do subscribe.
So this system continuously feeds highly targeted and loyal
subscribers
to my ezine.
A fourth system that I use is that I write ezine article regularly
which I submit to ezines, article directories and article lists.
All of these articles have resource boxes which bring the reader
into my site on the exact landing page I desire. Which page
they are brought into the site on depends upon the article's topic.
This is key to getting that highly targeted traffic. My articles
are published on many other websites, so each article becomes a
mini-system which continues to bring in new site visitors and
subscribers for YEARS. The same is true of my article and
interviews published in ebooks.
These are just a few of the many systems that I have in place
which bring me thousands of new contacts regularly. Each system
is implemented in such a way that once put in place I need take
no further action. Many of these systems were conceived after
I read Paul Myers' incredible book, The Amazing List Machine.
Using techniques from this book and those I brainstormed after
reading this book several times, I honestly have all of the
subscribers I want. If I increase the subscribers, contacts,
and leads much more I would be forced to hired additional
employees. That wouldn't be such a bad thing except that at
some point I would exceed the span-of-control that I feel
comfortable with. It would force my business to turn into
the type of enterprise I don't want since I built an online
business to afford me more leisure time :-)
If you have not already read Paul's book, I consider it essential
reading. Grab a copy by visiting:
http://williecrawford.com/cgi-bin/tk.cgi?paul
If you want new subscribers SUPERFAST you absolutely MUST
check out LEAD FACTORY. I most recently added just over
11,000 new subscribers using this service. They were highly
targeted subscribers and I know I will recover 30 times my
expense. It is very important that you know the lifetime
value of your list members before you use a service like this
though. A simple way to approximate this is to divide how much
money you think you earned through your list over say 2 years
by the number of list members you have. This approximates how
much each member is "worth." This is very simplistic but gives
you an idea of the most you should be willing to spend to attract
new list members.
Check out the highly recommended Lead Factory at:
http://williecrawford.com/cgi-bin/tk.cgi?leadfactory
If you struggle to get new subscribers, I have just shown you
how to get all of the new subscribers you can use. The key
is that they need to be highly targeted. Set up a number of
systems similar to mine and you will find that your list
building challenges are solved!
If you'd like to see my survey system in action, go to:
http://williecrawford.com/build-list.html
Feel free to take the survey. Since you are already a
subscriber my scripts won't re-subscribe you.
-------------------------------
Willie Crawford cuts through the HYPE and double-talk to
show you how to build your successful online business.
Discover the TRUTH and all of the insider techniques
for building your own thriving internet business today.
Subscribe to THE Internet Business Success Course now. It's
free. Signup at: http://www.williecrawford.com/
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If you don't have your own website, you haven't discovered
how easy it is to totally trash a page. Or the entire site.
If you do have one, you already know. And you don't want to
hear any more about it. So let me just remind all that it's
easy to goof.
I moved hosts some time back. And hey, I worked
it.
I kept the previous site running until I knew the new site
was thoroughly tested. And in both browsers. And with an
older version of each.
It was rock solid. No question. Only
then did I change the
DNS pointers, and thus "open" the new site. Confident, is what
I was.
Want the truth? It took two months of visitor
input before
I finally got stuff cleaned up pretty good. It's been over six
months now, and thanks to a considerate visitor, I just fixed a
dandy blunder two days back. I'm still wondering how I could
have missed this one. For six months?
I've a good link checker. And another one that's
not so
hot. I use them both on a regular basis. And yet I'll bet
a buck against your dime, there are still bad links on my site.
So when you are visiting a site and notice something
not
quite right (or really fouled up!), take a minute or so and send
a note to the webmaster. You'll get a very sincere thank-you
nearly every time.
And if you get such a message about your site, work
up
a neat reply. Make it clear the writer has really made a
difference. For in pointing out something overlooked, you
have the opportunity to make certain nobody else will stumble
upon it.
______________________________
Bob McElwain <http://sitetipsandtricks.com>
For ANSWERS, click
to subscribe to "STAT News" <mailto:join-stat@lyris.dundee.net>
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Want A Sticky Website That Sells? Forget Content!
By Michel Fortin
Copyright 2002
An interesting debate is raging among copywriters, web designers
and content providers about the key differences, if any, between
writing copy for the web versus writing content.
According to prolific copywriter Nick Usborne, a survey conducted
among the readers of his email newsletter "Excess Voice," which
is available at nickusborne.com, offers some interesting results.
They seem to be split almost three ways: one-third consists of
copywriters, another content writers and the final third both.
This is an important debate, I believe, since all online copy is
content but not all content is copy. And that's a real problem.
Most designers, webmasters and writers develop content for their
websites in a way to educate their visitors. They also write it
with the notion that "content is king," "content raises search
engine rankings," "content makes a website sticky" and so on.
That's all fine and good. But in my estimation, web content fails
when it strives only at informing the reader, and lacks important
elements that take the reader "by the hand" and compels them to
do something -- anything, including the simple act of reading.
In other words, while some may compel our attention, many sites
fail to propel our actions, too. And their owners often scream,
"Why is my site not producing any sales," "why is it so heavily
trafficked but getting such a poor response" or "why are people
leaving so quickly (or after they got what they came for)?"
Well, if content was king, copy should be the castle.
The Internet is not a traditional medium in the broadcast sense.
It is intimate, dynamic and interactive. People are more involved
when reading the content of a website than reading a conventional
print publication or watching a TV commercial. With the Internet,
people also have a powerful weapon, and they usually never think
twice about using it when the need confronts them: their mouse.
So, the idea is this: forget about writing content, at least in
the traditional sense. Think copy. Think content that compels the
reader to do something, even if it's just to continue reading.
According to Atomica.com, "copy" is defined as "the words to be
printed or spoken in an advertisement." (And "advertisement" is
defined as "a notice or announcement designed to attract public
patronage." It's selling something, in other words.)
But the word "content," on the other hand, is defined as "the
subject matter of a written work, such as a book or magazine."
And keep in mind that there's no mention of the Internet, here.
Nevertheless, this is why I submit that, with its multitude of
links and hypertexts, the web transforms the passive reader into
an active, responsive participant. (Make that "response-able.")
A book or magazine is limited by its front and back covers. The
web, however, is not. If your content does not strive at getting
the reader to do something, whether it's to buy, join, subscribe,
call, email, fill out a form, download, click or whatever, then
you need to seriously rethink your content and the words you use.
Here's my explanation of the difference between content and copy.
Content informs. Copy invites. Even if content invites readers to
keep reading, it's still selling an idea. It's still calling for
some kind of action. And it's still copy, in my opinion.
If your web page is only meant to inform people, like some kind
of book, it's content. (And like the closing of a book once it's
read, the only action left is to close the browser window.) But
if it contains links to other parts of your website, then it's
copy. And you need to write your content with that mindset.
Ultimately, write your content by incorporating a direct response
formula that compels and propels your readers to act. Don't leave
them hanging. Take them by the hand. In your content, integrate a
call for some kind of action, in other words. Ask your reader to
"buy now," "join today," "get this" or "download that ..."
... Or better yet, at least ask them to simply "click here."
-------------------- About the Author ---------------------------
Michel Fortin is a copywriter, author and consultant dedicated
to turning businesses into powerful magnets. His specialty are
long copy, email and web sales letters. Subscribe to his FREE
monthly email newsletter by visiting http://SuccessDoctor.com/.
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Where Do The Big Dogs Meet Online - People Earning Over $200,000
A Year? Where can you find a discussion board visited by over
30,000 users... all anxious to help you out... where you can ask
any question and expect an HONEST answer FAST! Where did
Mark,
Marlon and Allen offer their wisdom this week? At the Internet
Marketing Warriors! Join in today and learn from the Winners.
Visit: http://williecrawford.com/cgi-bin/tk.cgi?warriors Now!
1/2
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DISCLAIMER: We cannot investigate every advertiser who places
an ad in our ezine. We urge you to exercise due diligence in
responding to any advertisement or article. We do not give
business or professional advice in this ezine and therefore
cannot be held responsible for results you get from responding
to ads or articles in this ezine. We urge you to exercise due
diligence in all of your online dealings.
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