Limitless Marketing Ezine - December 22nd, 2004
ISSN: 1525-8459
PUBLISHER: Willie Crawford - willie@williecrawford.com
2345 Whispering Pines Blvd, Navarre, Florida 32566
Phone 850-939-5794
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Dr. Jill Ammon-Wexler has been writing, training and sharing
her profound wisdom for years. Her specialty is Brain Wave
Research, and she has some incredible stuff on her site.
If you haven't check it out yet, do so today. It's at:
http://www.quantum-self.com/williec
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As we head into the holiday season, we won't have any more
brainstorming calls until the new year. In-fact, I plan
on taking a few days off, although I still have to stay on
top of the email. Hopefully, you are making time for family
and friends too. Here's wishing you a safe, healthy, happy,
and prosperous holiday season.
Today, two thought provoking articles. The first one if by
my friend Dr. Jill Ammon-Wexler. She gives some perfect
advice on how to deal with being over-whelmed by too much
work to do. Then, there's an article I wrote on a slightly
heated topic.
Willie
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By Dr Jill Ammon-Wexler
Pioneer brain/mind researcher
http://www.quantum-self.com
© 2004 All Rights Reserved.
If you get frustrated and mentally stressed by your
inability to stay motivated when your are pursuing a
goal, here's a proven way to kick start your
motivation.
In a way -- goal accomplishment can be compared to
driving your car.
You can push down on the gas pedal as hard as you wish
-- but you won't move forward if your other foot is
planted solidly on the brake. To get going, you first
need to take your foot off whatever is putting the
brakes on your motivation.
You know what it feels like to be "stuck." And you also
know that once your motivation weakens, it can be tough
to get re-motivated. This is often the "missing link"
in goal attainment.
But getting motivated and staying motivated is really
only a question of developing a winning strategy. Once
you know how, it becomes second nature!
So what can you do when you just can't seem to get
yourself in action?
** A Strategy That Works
Here's a strategy I use to deal with heavy work
overloads that try to "put the brakes" on my
motivation:
1. First, I identify one thing I can do right now. It
really doesn't matter how small that one thing is. I
just start somewhere -- usually with shortening my "to
do" list to a "short list" of five things I *know* I
can accomplish today!
Because let's face it: If we start out with a to-do
list of tough tasks as long as our arm, we're setting
ourselves up for failure.
2. Next I select one thing on my "short list" that I
feel capable of starting and completing right now.
Let me give you an example. Every so often I find I
have collected such a huge pile of papers, books and
notes on my desk that the clutter is driving me to
distraction. I can't find anything.
The first thing item on my "short list" is to organize
my desk.
I put away any books I'm not actively reading or using.
Then I sort those piles of paperwork into three piles:
Discard, file, and take action. All the paperwork then
goes into the trash can, a "to be filed" folder, or a
"hot pile."
I have now started and completed one very important
task!
2. Then I tackle item #2 on my short list. This item is
usually to organize my "hot pile." My technique is to
divide these items into separate folders labeled:
- Critical
- High Priority
- ASAP
As I do this, I always find some items have such low
priority they get tossed, or are added to my "to be
filed" folder.
This is easy to do, and I always end up with a great
sense of accomplishment.
** Try This Simple Approach
If you are feeling overwhelmed with a big project -
this strategy works equally well -- and often
effectively dissolves stress and frustration. Try these
steps:
(1) Pick a task you want completed, but can't seem to
get started on because it seems overwhelming.
(2) Ask yourself: "What is the one little thing I CAN
do right now? It does not matter how small it seems -
because that one thing WILL get you started.
(3) Do it!
(4) Repeat step 2. Again ask yourself: "What is next
single thing I CAN do right now?"
(5) Do it, now!
Don't put yourself under pressure. Even a tiny step
forward is still a step forward. And each one will move
you away from that uncomfortable feeling of overwhelm
and motivational paralysis.
** Take It To The Next Level
This same approach can be applied to huge goals. To
keep yourself motivated on target, break your goal down
into smaller and smaller sub-goals, until you reach a
"task level" list of things that can be completed in
one day.
There is a very powerful way to dramatically improve
yourgoal achievement results.
Come visit the exciting Self Discovery Community.
Discover the most interesting, unusual, stimulating and
creative methods of self discovery on the web today!
Free sizzling weekly ezine, and the web's first Brain
Gym ezone. http://www.quantum-self.com/williec
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Feature Article:
At least once a week, I have someone point out to me that a
big-name information marketer, software "developer," or
company, is selling something that is very similar to a product
that you can get for free. They see something fundamentally
"wrong" with SELLING a product or information that can be
obtained for nothing... if you search in the right place.
Often, they point this out to me because they just feel
the need to protest something they view as somehow "wrong."
First of all, if you search long enough and hard
enough, you CAN find free software that will do
just about anything. Some very intelligent programmers
create lots of software, which they happily make
open-source, shareware, or freeware. These programmers
do this for various reasons that we won't get into.
These programmers will also give or sell you permission
to modify their software slightly and put your own label
on it. Is that "wrong?"
There are thousands of documents explaining practically
any topic imaginable. The Internet makes it easier to
tap into databases and find this information. Some people
compile this free information that they find into reports
or ebooks and sell it. Is that "wrong?"
After certain intellectual property has been around long
enough, if the copyrights aren't renewed through various
means, it may become "public domain." That means anyone
may then have the right to publish or distribute this material
without violating copyrights or intellectual property
rights. Is taking an old book that belongs to the public
and selling it as your own "wrong?"
Having been trained as an economist, I try to see things
as they are rather than as they should be. In economic
terms this is looking at things in a "positive" rather
than a "normative" fashion. It just means looking at things
with a scientific rather than a moral or ethical eye. I
don't avoid the moral or ethical issues, but try not to
judge others based upon my opinion.
So back to the question... is selling something that you
can get for free "wrong?" Since we've already said that
you can find practically any software or information for
free if you search long enough and hard enough, the
answer actually lies in why people will pay for the same
"stuff" anyway.
Free does NOT mean without cost. When you buy branded
software or repackaged information, the marketer is
theoretically reducing your risk. The marketer conducted
the research, and located a product that met a specific need,
and then made the public aware of it. The marketer
investigated dozens of pieces of readily-available software,
perhaps modified it, and then "certified" it as capable of
meeting your needs.
Another very big reason that the market is willing to pay
for something that can conceivable be obtained for free,
is because of the search cost. There is a cost of time,
energy, and other resources, in investigating options. The
marketer has invested that search cost and charges you for
that service. Depending upon how you value your time,
you may gladly be willing to pay for something that you
could have eventually located for free... and then tested
to verify that it was exactly what you needed.
Very often, a creator of intellectual property is not a
marketer... and doesn't understand the finer points of
marketing. So a terrific piece of software, a book, or an
idea, just.... sits. A marketer with an above-average grasp
of human behavior and psychology can step in, "repackage"
that product, and the market will devour it. Should that
product have been allowed to languish rather than some
marketer stepping in, fixing the bad marketing, and
profiting from it. If the product improved the lives of end
users, who would have otherwise never noticed the product,
then clearly the marketer is providing real value.
So, where is the dilemma? The dilemma is in the perception
that the marketer selling a product that didn't cost him
anything... or very little, is doing something wrong. It
is purely a perception. However, whether on-line or
off-line, people who locate "stuff" that the market wants,
and charge for that "service" are clearly serving a need.
If they weren't serving a need, then the market wouldn't
pay for it.
The reality is that people have marketed information
since the beginning of commerce. Both on-line and off-line,
there are fortunes being made ferreting out information
that the market wants, and then providing it. It's the
PERFECT way to make your online fortune. Provided that
the product is of the right quality, it should certainly
not be considered a question of ethics. Doctors, lawyers,
realtors, teachers, religious leaders... they all charge
you for readily available information that they have
"repackaged" and put their brand, or seal-of-approval, on.
When you're doing research, and you discover a product
very similar to one being marketed under a different label,
it IS very eye opening. However, it is not generally a
matter of ethics (in my opinion). It's no different than
an off-line supermarket selling the identical product side-
by-side for two different prices. Often the store brand
is made at the same factory, with the same formula, as the
name brand product. They are sold side-by-side for different
prices. The higher price is justified by the brand identity
and "certification" that goes along with that.
As an Internet marketer it is important that issues such
as this be studied. Many people who start businesses
on the Internet have never run or studied how brick and
mortar businesses operate. This article is an attempt
to fill in a bit of that missing training... or at a minimum
- create discussion :-)
Willie Crawford is a corporate president, published author,
seminar speaker and host, tele-seminar speaker and host,
retired military officer, karate black belt, master network
marketing trainer, and lifetime student of marketing. He shows
people how to actually generate substantial income on-line
using very simple, easily modeled systems. An example of
such a system that you can study and duplicate is at:
http://ProfitMagician.com
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Limitless Marketing Ezine Published by:
Willie Crawford Inc.
2345 Whispering Pines Blvd.
Navarre, Florida 32566
Phone 850-939-5794
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