Limitless Marketing Ezine - June 24th, 2004
ISSN: 1525-8459
PUBLISHER: Willie Crawford - willie@williecrawford.com
2345 Whispering Pines Blvd, Navarre, Florida 32566
Phone 1-877-262-3367 (toll free in the continental United States)
Click Here To Get Your Own Toll-free Number!
~~~~~~~~~~~~~~~~~~~~~~~~~~ Willie Recommends...
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We will have a free brainstorming and networking call this
Saturday. Why not join us on this call? Register, then
request a free review of your website. To register just send
a blank email to my autoresponder at:
willie3-56875@autocontactor.com
Two products I wanted to recommend that you check out
today. The first is a program that allows you to display your
ads on other webmasters' thank you pages. This is a great
idea that gets your ad right in front of a proven buyer at the t
time that they are in a buying mood :-) You can check it out
at: http://www.ThankYouAds.com/?r=8985
The second product is a toolbar generator. It generates
html based toolbars that can be dynamically updated later.
I plan on offering them for my affiliates to distribute, through
several networking groups I'm in, through several special
interest websites, and for several other purposes I can't reveal
yet.... you might beat me to the punch :-)
The program is really easy to use and you can generate an
unlimited number of customized toolbars. Take a look at:
http://www.sidekicksalesman.com/x.php?willie
Today, I have two thought provoking articles for you. The
first is one that I wrote, and the second is by my friend Bob
Osgoodby. I rarely run guest articles, but Bob does an
excellent job of pointing out many common scams that you
REALLY do need to watch out for.
Willie
Let me ask you a somewhat personal question today. The
answer to that question determines how you treat your on-line
business, and dramatically impacts your chances of on-line
success. That question is, "Are you really an Internet Marketing
Professional?"
Being a professional means that you view what you do as much
more than just another job or a business. It's something you
do because it's your "calling." It's something you do because
you believe that it's what you were meant to do and because
you believe that it helps to make the world a better place.
You don't have to view it as a permanent calling, but you do
need to believe in the importance of what you do. If you don't
see what you're doing as significant, then you should seek a
different calling.
I borrowed that definition of a profession... of a calling, from
how I felt about my job when I was in the military. That was
one of those jobs that you did because you felt that it was
something that needed to be done. The pay generally wasn't
that attractive, so you had to look for a higher purpose in sticking
with such an often-thankless, always-demanding job where you
were expect to be prepared to sacrifice your VERY life if needed.
Running an on-line business should be much more financially
rewarding and certainly demand less personal sacrifice, but it
should still be viewed as a profession that you can throw yourself
completely into.
Like many professions, your on-line job involves offering solutions
to peoples' problems. Doctors, pharmacists, lawyers, mechanics,
and schoolteachers, all provide solutions to problems. They all
fill needs. I submit to you, that if you are an Internet Marketing
Professional, your job is no less important, and that it comes
with no less obligation than any of the jobs mentioned above.
It may seem like a "stretch" to envision your job of marketing
products and services on-line the same as diagnosing
and prescribing medications for an illness. Yet, that is exactly
what you should be doing. You should be analyzing your
customers' and clients' problems. You should understand what
is causing the problems. You should be familiar with possible
solutions, and you should prescribe the best suitable solution
that you are aware of.
Adapting that view of your on-line business is one of the big
keys to your success. That's because if you do view helping
your clients as a sacred trust, you WILL really strive not to
violate that trust. There's that word again.... "trust." Lack of
trust is what keeps potential customers who want and need
what you offer from buying from you. Trust is earned, and
people intuitively know whom they can trust.
Jay Abraham was the first person that I personally heard clearly
explain the sacred trust and obligation that a marketer has to his
clients. That obligation is to only offer products and services that
really make their lives better. It's to treat a client the same as you
would a close friend or a family member... always deeply wanting
only the best for them. It's also selling them products and services
that you know they need but may not yet realize that they need.
If you conduct your on-line business with that degree of
professionalism and commitment to your clients, you do a number
of things:
- Regardless of the product line or service that you are
providing, you make sure that the one you offer is the best
available for what your client can afford. In the real world, not
everyone can afford the best doctor or lawyer. However, the
lawyer or doctor that they can afford is obligated to provide
the best service that they are capable of rendering to their
clients.
- You take yourself seriously. That generally means that you
come across to your prospect as being the expert on your topic.
That sometimes means you may need more training if you're not
the expert on a topic. Taking yourself seriously also means that
you charge what your time and expertise are worth. You don't fall
into the trap of competing on the basis of price.
- You promote something that you believe in. Some on-line
marketers promote get-rich-quick schemes that they KNOW really
don't offer their prospects any real earning potential. These people
soon burn out - or the universe simply gives them what they deserve.
When you really believe in your product, that is sensed by your
prospects. These prospects are therefore more open to examining
the products and services that you recommend as solutions to their
problems.
You don't necessarily need to market important sounding products
on-line to be a professional. People need ordinary good and services
everyday, and they turn to the Internet to find them. A good mechanic,
sometimes covered from head-to-toe with oil, knows the value of
what he is doing. He knows that if he doesn't service your brakes
properly, it could kill you. He takes pride in a job well done. He
sees himself as a professional.
That mechanic also views himself as a professional because he can
do something that not everyone can do. I submit to you, that when
you craft webpages, write ad-copy, create a computer program, or
promote a product through the search engines, that you also do
something that not everyone can do. So I ask you again, "Are you
really an Internet Marketing Professional?"
--------------------------------------------------
Willie Crawford has been teaching others how to build an on-line
business since late 1996. Frequently featured in radio, magazine
and newspaper articles and interviews, Willie teaches the average
guy what the top marketers are doing but seldom talking about.
Willie provides detailed how to information in his newsletter,
through his personal coaching, and at his annual how to workshop.
Subscribe to Willie's free course at: http://williecrawford.com/
~~~~~~~~~~~~~~~~~~~~~~~~~~ Willie Recommends
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Sorry, this is only available in the continental United States
Most of us think of hype as exaggerated or extravagant claims,
made especially in advertising or promotional material. Sometimes
it is deceptive and deliberately misleading. While we have
become a bit immune to this through constant exposure, it always
seems that someone comes up with a fresh approach that is not
immediately recognized. There are a number of "Red Flags:"
being raised.
Con artists have been around since the beginning of time, and are
always willing to take advantage of another "hot prospect". But
every scam has "red flags" and a little common sense should
prevail so you do not fall prey to them. Let's examine a few we
get by email everyday.
You get an email from what looks like the Bank you deal with,
or Paypal. It could also be from VISA or AMEX, and in all cases
you click a link and are taken to what"looks like? their
official site. It requires you to sign on giving your ID,
password or pin number. Guess what ? if you do ? you?ve just
been had. These are "look alike" sites designed to capture this
information from the gullible, and you WILL be a victim of
identity theft. These institutions do not send out email asking
for this information. If you get one, forward it to the fraud
division of your Bank or Credit Card Company.
"Complimentary Vacation Package" - this one has been around a
long time, but it still survives on the web. It starts off
with "Congratulations! You will be our guest in Orlando,
Florida, home of Walt Disney World, for 4 days and 3 nights. All
compliments of major Vacation Resort Developers." Reading it, you
might feel you have won a contest. In actuality, this is not the
case. It is a high pressure sales campaign designed to sell you
a "timeshare" vacation package.
Another variation promises deeply discounted vacation packages.
You pay for a package that seems great on the surface, but in
reality is either third rate accommodations or doesn't exist at
all.
"Guaranteed Winner" - they state - "You're going to get one
of
these top five prizes, guaranteed!" In this scam you normally
send some information, and either return it by email or fill out
a form on a web site. They require that you supply your
telephone number to be eligible. You will then be contacted by a
telemarketer who confirms that you have been chosen for one of
the five "valuable" prizes; however, you must pay a processing
fee for handling, customs duties or taxes, and you must send a
check or money order to them by overnight mail. The prize usually
winds up being small trinkets of minimal value, discount coupons
or vouchers, worth far less than what you paid.
Or, you might receive an e-mail informing you that your order has
been received and processed, and your credit card will be billed
for the charges. The trouble is, you haven't ordered anything.
They contacted you using bulk email, using inactive return
addresses which prevent you from refuting the orders by email.
They do provide a telephone number in the area code 767, which is
actually in the West Indies. They try to keep callers on the line
as long as possible, and you are reportedly billed as much as
$25 per minute. Be aware that your local telephone company may
bill for services provided by other companies, and not be able to
provide you relief.
Another scam still floating about the web offers you a cut of
stolen money from Nigeria that was stolen and they need your help
getting the money out of the country. They of course want a cut
of the money that they claim will be wired to your personal bank
account. You of course are expected to pay them their share
up front. The money however never arrives in your bank.
One group sends hundreds of thousands of unsolicited emails to
people directing them to web sites promoting the Mega$Nets and
MegaResource programs. When you visit one of their web sites you
can download copies of the software program which contains a list
of five names and addresses. The software program and web sites
direct you to send twenty dollars to each of five people listed
in the software in order for you to get yourself placed at the
top of the list of names. This is simply a variation of the old
fashioned chain letter. Actually, there are a lot of chain
letters floating about the web and all should be avoided.
Another email promises guaranteed Credit Card approval! One group
offered Visa cards to the credit-challenged "to put you back in
the mainstream of financial life in high style" at an interest
rate of only 4.9%. How? Through the magic of using offshore banks
in tax haven countries. There is however a $100 processing fee
and $25 per month charge regardless of use.
Some people really believe that they have been selected to be in
the Internet Version of "Who's Who". This one started years ago
and was sent to every company executive in the country - They
will include your listing at no charge - oh, would you like a
copy? "Send $98 to us and it will be delivered to your
doorstep."
There is no way to adequately cover all the scams that permeate
the web. Before jumping into any of these "make a million while
you sleep" plans, use a little "due diligence" and check them
out.
If you see any of these "Red Flags", run, don't walk to your
nearest delete button . Remember - it's your money and the money
you save will be your own.
-----
Did you know that subscribers to Bob Osgoodby?s Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~ Willie Recommends
If you haven't checked out John Evans' book Success Alert
you're missing out Big Time. John shares with you interviews
he did with 10 people earning from $100,000 to $18 million
running online businesses. The interviews are very detailed
and guaranteed to give you tons of ideas you can implement
in your own business today. Check it out now at:
==> http://www.profitautomation.com/app/adtrack.asp?AdID=83561
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Limitless Marketing Ezine Published by:
Willie Crawford Inc.
2345 Whispering Pines Blvd.
Navarre, Florida 32566
Phone 850-939-5794
Cell and Voice: 850-974-1346
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