LIMITLESS
MARKETING September
27th, 2002
ISSN: 1525-8459
PUBLISHER: Willie Crawford willie@williecrawford.com
P.O. Box 636, Valparaiso, FL 32580
Phone 850-651-3527/3594
Fax 850-651-3527
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Editorial:
Today we will review 11 Quick Ways To Improve The Results
Your Web Copy Gets. First though, two quick things:
- The Internet Marketing Powers Workshop is coming up in
early November. This is a workshop where myself and eight other
"six-figure income" earning faculty members will teach
30 people
exactly how we operate our internet-based businesses. We take you
by the hand in a classroom-like environment and show you
how it's really done, and then give you recordings of the
entire workshop to resell for 100% profit. You'll get plenty
of opportunity to ask questions and you can really use the
sessions to get the solutions to your specific problems and
concerns. If you haven't registered yet, do so today. Save
an incredible $1000 on the registration fee and get in before
it sells out! The price goes up in 10 day! Register now by
clicking to: http://williecrawford.com/cgi-bin/tk.cgi?09-20
- I spent about 4 hours this week reading Mark Joyner's new book,
MindContolMarketing.Com. This book is due out today and is only
available through Amazon.com. I was given an advanced copy by a
friend. After 5 1/2 years online I am awed by very few people.
However, Mark displays a TOTAL MASTERY of marketing psychology
in the book. I honestly feel that it is the single most
significant book that I have read in my many years online. It was
that hard-hitting, and that honest. Mark even admits that the
guru's don't know everything. He describes the stages that we
all go through as we learn this marketing business. I chuckled
as I saw myself and so many of us in the phases he described.
I learned a lot from this book that I will put to immediate use.
Check it out today. It's an easy read - Mark has a lot of
somewhat humorous illustrations in the book. Get it at:
http://williecrawford.com/cgi-bin/tk.cgi?mindcontrol
**** Ad Contest ****
Each week we select one subscriber and give them a free ad in
this ezine. To enter simply copy the top sponsor ad and email
it to: contest@williecrawford.com
The winner of this weeks ad contest is: Glenn Wallace!
Glenn, send in your 60 word or less ad, formatted to 65
characters per line and we'll run it as soon as practical.
The ad is subject to our editorial scrutiny as we are picky
what offers we present to our subscribers :-)
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Feature Article
11 Amazingly Effective Web Copywriting
Tricks
By Willie Crawford
The most important factor in your website making money for you
is your web copy. You use words, pictures, and sounds to get
across why they need what you have to offer. Therefore, it makes
sense to devote considerable time to learning to write better
copy. All of your other efforts are useless if your site
visitors aren't led to taking the appropriate action when they
get to your website. Many people are intimidated by the
"craft"
of copywriting, but here are 11 simple things you can do to
improve your bottom line:
1) Write and use good headlines. When a person lands on your
webpage you only have a few seconds to convey why they should
stay. You must immediately get across to them what benefit
they will gain from continuing to read your webpage. A strong
benefits-filled headline right across the top of your page gets
this across nicely.
Benefits-ridden sub-headlines continue this job throughout the
page. Study famous, effective headlines and then experiment by
modeling yours after them. If your headline doesn't engage them
- they'll just click away! If you introduction bores them or
fails to tell them what your site is all about, they will just
click away.
2) Use great title and description metatags. When someone comes
across your website listing in a searchengine they have no clue
what your website is all about. Use a title metatag that tells
them and promises them a benefit for visiting. Continue the
"sale job" with your description metatag. You only have
a few
seconds to convince a person looking at a page of searchengine
returns why he should visit your site. A good title and
description will get him to visit your site over a site with a
higher listing but with poor metatags. Make sure your listings
yell "here's what you are looking for!" Also, use a
different
set of metatags on each page. This allows you to populate the
searchengine database with more benefits-filled headlines and
improves your chances of being found.
3) Use a photo on your webpage. It doesn't matter if you don't
look like a movie star. It engages another one of the senses and
lets your visitor know that you're a real person - waiting to
interact with him. Do use discretion though and make sure you
photo conveys the image that will help sell your product. You
want your picture to build trust and a sense of them
"knowing"
you rather than uncertainty.
4) Consider putting a picture of your pets or children on your
webpage. This also conveys that you are just like your potential
customer. People like dealing with people that are "like
them."
Since so many household have dogs, and many people are fanatical
about their pets, a nice photo of you dog generally enhances the
effectiveness of your webpage. Make sure it doesn't somehow
distract from the overall effect of the page though.
5) Put your signature on the page. Just scan it in or use some
of the software available to create one. People feel that they
can tell a lot about a person by their signature and many top
copywriters advise using one on your page. It's another factor
that makes you seem real rather than just a name. It conveys a
certain "warmness." It conveys that you sealed your
offer with
your signature.
6) State your offer on the page several time using slightly
different words. Top copywriters all do this. They state the
offer and then re-state it. Some go over the entire package
deal several times. This works. If a person reads the entire
page he hears the important points several times and the offer
sinks in. If the person skims, he still sees the important
elements of your offer.
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7) Give an iron-clad guarantee. Some credit card issuers and
firms such as Clickbank have made recent changes to the length
of the guarantee you can offer. Make sure you comply with their
requirements, but generally, the stronger your guarantee the more
sales you'll make. Very short guarantee periods will increase
your refunds since buyers will be pressured to make a decision on
whether or not they are satisfied very shortly after making the
purchase. With a long guarantee, they don't dwell on the time
limit and get a chance to really get to know and love your
product. I personally like no-questions-asked, 100% money-back
guarantees. Make the time limit reasonable but one that
reassures.
8) Look very closely at your website colors. Make sure that
the text colors don't clash with the background colors and make
them difficult to read. People won't struggle to read your
webpages - why should they! Look at your webpages on several
different computers, with different monitors, and use several
different browsers. Psychologist also teach that colors
dramatically affect our moods. Make sure you aren't using a
color that tends to incite irritability and anger. Use soothing
colors or color that tend to make a person feel happy instead.
9) Have a call to action on your webpage. Tell the person
specifically what you want them to do. Tell them to "click
here to place your order now" or "enter your email
address here
to subscribe free." Things that seem intuitive to you may
not
be to your surfer. People are much more likely to take an
action if you tell them to. Tell them exactly how to place
that order.
10) Get someone else to review your work. If possible have
someone who knows something about the industry and/or copywriting
to review your webpages. Have them go through the entire
buying process (following your links from page to page). Ask
for frank feedback. If you don't have someone you can use,
ask on one of the marketing discussion boards, but also consider
who is offering the advice that you receive. This will keep
you from making silly mistakes that can kill sales. We often
read what we meant instead of what we said. We often use words
that won't trigger our spell checker when we meant something
else. For example, the mistake I make the most often is that I
write "you" when I meant "your."
11) Use testimonials. Ask satisfied customers for testimonials.
Sprinkle credible, believable testimonials throughout your copy.
Testimonials from people "like" your prospect are the
best. I
have an entire article on how to get all of the testimonials you
can use. I'll run it next week so be sure not to miss it. It
details how I have collected hundreds of sales making
testimonials.
Start looking for ways to incorporate these 11 simple copywriting
tips into your webpages today and you'll seem immediate results.
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Willie Crawford has taught thousands the secrets of
operating a successful on-line business through his free
Internet Business Success Course. For hands-on training,
join him at the Internet Marketing Power Workshop. Leave
the workshop with your very own product, which easily sells
for $300 (100% profit). Register now:
http://williecrawford.com/cgi-bin/tk.cgi?keys
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