PUBLISHER: Willie Crawford willie@williecrawford.com
P.O. Box 636, Valparaiso, FL 32580
Phone 850-651-3527/3594
Fax 850-651-3527
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In This Issue:
What Competition?
By Willie Crawford
"Triple The
Response Of Your $ales Letters By Harnessing
The Mysterious
Power Of Mind-Reading"
By Mike Jezek
Our * NEW * NEW* Spot The Doubles Contest
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Presenting..........
Our *NEW * Spot The Doubles Contest!!!
One of the ads in today's issue appears twice. Find that ad
and email it to us at <mailto:doubles@williecrawford.com>
We
will pick a winner every week (from all correct entries received
by each Monday night). The winner gets his 50 word or
less ad run free in an issue of LIMITLESS MARKETING EZINE
(a $40 value). Starting with the next issue, we will also post
the website url of the winner, so be sure to include your
website url in your entry.
This weeks winner..... Jim Sampley
Jim, please send in your ad as soon as pracical and we
will start sending orders your way!
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What Competition?
© 2002 by Willie Crawford
What if I told you that you are already ahead of all of your
competitors? What if I told you that you can easily make
twice as many sales as your competition? What it I told you
that you can build a huge following of loyal customers who
come back to you again and again? What if I told you that
you can easily build and maintain a subscriber base twice
as large as your competitors? Would you believe me? Would
you think that my claims are extravagant?
Actually , you can accomplish all of the above and MORE.
You can do it all by acknowledging and resolving to
solve the one glaring shortcoming of many online
businesses. What is this shortcoming? What is this magic
"thing" that you can use to make your business so unique
- so outstanding - that you really have no competition?
It's great customer service! Of all of the complaints
I have heard voiced in all of the mediums I use for
listening to the online world, lack of great customer
service seems to be what's missing most. This is
what lots
of people tell me they want and have a real hard time
finding!
Just this week I was talking to a client about a really
great set of CGI scripts. They are incredibly powerful
and sell at a really reasonable price. The one reason that
this client chose an alternative set of CGI scripts over
this company's was customer service. He sent an email to
the support address provided on the website asking a simple
question. When he did not get a timely answer (actually
he didn't get ANY response) he decided to go with what I
considered a product of lesser quality. I wondered how
many sales this company loses each week just because of
their lack of customer service.
In a lunch-time business meeting I heard the same remark
about a really LARGE web hosting company. My associate
and I were discussing web hosting in general and noted
that the reason one particular company wasn't doing
half as well as it could is due to the virtually non-
existent customer service. If you have a problem with
your hosting account, you send in an email to some
nebulous "support" email address and if you're lucky
you'll get a response within the week.
Over and over again I hear this same complaint voiced by
those I discuss online business with. They point out
how hard it is to reach a real person at many online
businesses. They can't find phone numbers or contact
information on sites when they need assistance or to ask
a question which would close a sale. On many sites they
can't even determine WHO is behind the site. These
acquaintance tell me that they want to do business with
a real person (someone they can at least talk to when
necessary).
This is such a problem that if you can master this ONE
aspect of doing business online, you really won't have
any competition. You'll create loyal customers who are
very comfortable doing business with you. This is the
secret to that "one-on-one" business contact that
everybody is talking about these days. Everybody
acknowledges that this is the true nature of human
interactions - yet so few people act upon this truth.
That's where you can be different. That's where you
can enable your business to take off and succeed
beyond your wildest dreams.
This is not an earth shattering truth. Yet if you look
around you it will be obvious that most of your
competition is completely ignoring this very important
factor. Think about it and then you'll ask yourself,
"What Competiton!"
-------------------------------
Willie Crawford cuts through the HYPE and double-talk to
show you how to really make it online. Discover the TRUTH
about how to build your own thriving internet business today.
Subscribe to THE Internet Business Success Course now.
It's free. Signup at:
http://www.williecrawford.com/cgi-bin/tk.cgi?lm4-11
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"Triple The
Response Of Your $ales Letters By Harnessing
The Mysterious Power Of Mind-Reading"
By Mike Jezek, Direct Mail Copy & Sales Letter Specialist
"$ales letters that create buying frenzies"
Want to know a clever way to instantly supercharge your sales
letters?
One that most of your competition doesn't even have a clue
about or are just to lazy to implement.
What would that mean to you?
Perhaps a small fortune, or even a big one!
Well, in the next few moments as you follow what I'm saying...
you're about to discover exciting possibilities for you
and your business as you read this article.
Today, I'm revealing a proven way to potentially triple
the response of your sales letters. In fact,
this very technique called "Mind-Reading" may enable you
to eclipse your competitors, close more market share,
and make you far more money than you can imagine. Let me
explain.
Your prospects are going to have questions about you,
and your products or services. And if you can answer
their questions in the manner they were going to ask them
and present it to them in a format resembling their
thinking processes - you're sales letter's potential for success
increases many times over!
When you ask the questions your prospects will want answers
to in a way that mirrors their thinking patterns, you can develop
an almost "intuitive link" with them.
What do I mean by that?
If you discovered who your prospects were,
what kind of people they are, and how they think,
and then asked the questions they ask, you'll develop
an incredible rapport and trust with them. And be able to
tell your prospects exactly what they wanted to hear to
make them whip out their credit cards and buy.
In fact, you'll be able to deal a knockout blow to your
competition by having keen insight on this knowledge.
Here's a good example that comes to mind...
In politics, many politicians poll for data to
uncover the hot buttons that'll cause the masses to support them.
Especially in the area of trying to weasel out of a looming
scandal,
they'll have political PR specialists do focus groups
and poll for data that'll best give a troubled politician
a workable strategy to get out of a dilemma.
And often, those politicians will create themes
and slogans (even if they don't believe in them)
that connect with their constituents on an emotional level.
People will feel like that politician is concerned about them
and understands them, whether it's true or not.
How does this apply to you and your business?
Do this... create a survey that asks what questions
your prospect list will have. Find out exactly why
your prospects do business with you. Ask why your prospects do
business with you and not your competition.
Ask what changes your prospects want from you.
And find out what your prospects want you to emphasize
in your products or services. You could go on and on
for your particular situation. Once you have your survey
created, contact your prospect list and give them an incentive
for answering your survey. Something like a free ebook,
a discount, a free report, or a free product.
Use your imagination.
Keep in mind that as you create your survey you also
want to discover what kind of lifestyle your prospects have.
Such as what kind of books they read, what kind of car they
drive, their philosophies on life, and so on. Now, don't make
your
survey intimidating. Make it a fast and enjoyable experience
for greater results.
And once you do this... apply the information you've gathered
and reformat your sales letters, and the appearance of your
sales letters and websites, to mirror the tastes of your
prospects.
Result? Your prospects will feel that you understand them.
They'll feel much more inclined to trust you and believe
what you tell them. And once you do that...
you'll not only experience a windfall of money and profits,
you'll also want to put your sales letter in a plaque
and hang it up above your TV.
Bottom line: Build an almost intuitive link with your prospects
by surveying them to discover what triggers them to buy from you.
And discover what kind of people you're dealing with.
Use that knowledge and infuse it into your sales letters.
You'll make people feel like you know them, that you understand
them. Now watch out! You'll be astonished at the tremendous results!
Even if your competition has a fantastic copywriter,
you're sales letter has more statistical probability of
eating your competition alive.
Why? Because, everything else... is just guessing!
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Yours FREE: 10 Minute $ales Letter Critique by
Direct Mail Copy & Sales Letter Specialist Mike Jezek.
Yes, see if your sales letters are ready to unleash
a buying frenzy with a free critique from Mike Jezek.
Email: mailto:miknlisa@gtcinternet.com,
http://www.irresistiblecopywriting.com
"$ales letters that create buying frenzies"
Copyright 2002 Mike Jezek
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DISCLAIMER: We cannot investigate every advertiser who places
an ad in our ezine. We urge you to exercise due diligence in
responding to any advertisement or article. We do not give
business or professional advice in this ezine and therefore
cannot be held responsible for results you get from responding
to ads or articles in this ezine. We urge you to exercise due
diligence in all of your online dealings.
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