Limitless Marketing Ezine - May 5th, 2004
ISSN: 1525-8459
PUBLISHER: Willie Crawford - willie@williecrawford.com
2345 Whispering Pines Blvd, Navarre, Florida 32566
Phone 850-939-5794
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Today's issue is fairly short. I'm still catching my breath after
hosting an intimate, very successful workshop.
I will resume our weekly brainstorming call this Saturday.
You
can join in free and discuss your pressing internet marketing
issues.
You can also request a free review of your website. To register
for this free networking and brainstorming call, just send a
blank email to my autoresponder at:
willie3-56875@autocontactor.com
Next I wanted to tell you about a tele-class...
The easiest product in the world to generate and sell is
information. That's why the ebook is so popular these
days. I wanted to introduce you to my friend Paulette
Ensign...
Paulette has personally sold almost a million copies of
her own tips booklet, '110 Ideas for Organizing Your
Business Life,' without spending a penny on advertising.
She did this with no business training, limited computer
experience and enough guts and natural irreverence to
figure it all out as she went.
Paulette is hosting a tele-class on Marketing Your
Business With Tips Booklets. This tele-class is
Wednesday, May 12, 2:00 - 3:00 PM Eastern Standard
Time. It's a one-hour information-packed overview of how
to write, produce, and market a booklet. If you sign up
before May 9th, Paulette has a special offer for you.
Please sign up now at:
http://williecrawford.com/paulette.htm
This is you chance to learn from someone who has
been making money from information products
very successfully for a very long time.
Learn How To Turn Your Words Into Money.
Ted Nichols, expert marketer and copywriter, reveals all the
secrets that took him from being deeply in debt to
multi-millionaire status - in a very short period of time.
New book and home study course reveals all the techniques you
need to know to turn your words into unlimited wealth. Reinvent
your future - learn the time-tested formula to unlimited wealth.
This book is guaranteed to change your entire life.
http://www.masterlisttools.com/app/aftrack.asp?afid=136391
Did you come on-line looking for a way to supplement your regular
income? Did you hope to do as I did and completely replace that
unfulfilling, dead-end, depressing, old JOB?
One of my mentors once explained to me that most people who
start an on-line business actually want to do something I teach
people to do every day. That is - generate $3000 - $5000 per
month from a simple product that they quickly and easily create.
Many people just want enough extra money to pay all of the bills
and not feel like they are constantly RUNNING just to keep up
with life!
If I just described you, here's how to do it... as easy as
1-2-3:
First, find a topic that a lot of others would like to know more
about, something that they are already searching for more
information on. This could be related to their health, family,
security, being liked, being happy, better relationships, better
love life, or even their pets.
Confirm that this is a topic that a lot of people are talking
about, and that there are questions you could answer in an
information product... a booklet, ebook, audiotape, etc.
If you are not qualified to answer the questions that they're
asking, can you research the topic or find an expert to
interview?
Survey your potential customers to find out what they really want
to know about the topic of interest. They'll TELL YOU what they
want to know. Then all you really have to do is answer their
questions. To create a can't-lose product, you let them tell
you what they are interested in, and then you provide it!
A tool I use everyday for gathering this data is called the ASK
database. It allows you to automatically conduct these surveys
and analyze the data . You can take a look at this tool and use
the special trial I've arranged for you at:
http://www.askdatabase.com/Willie/
After you know what they want to know you simply gather the
information and compile it into an information product. It
doesn't have to be anything elaborate. I have a friend, Paulette
Ensign, who wrote a simple tips booklet entitled "110 Ideas for
Organizing Your Business Life." She's sold almost 1 million
copies without spending a PENNY on advertising. That's how
easy this can be.
If you'd like to know more about how Paulette does this, I've
actually arranged for her to teach you how you can do it too.
She does periodic tele-classes where she steps you through
the process. You can register for her next tele-class at:
http://WillieCrawford.com/paulette.htm
As you create this simple info-product, you create a one-page
website telling your customers how and why your product makes
their lives better. This product does solve one of their problems,
or helps them avoid a pain, doesn't it? If not, don't bother
creating it - it won't sell!
Sign up for a Paypal account at Paypal.com and you have a
built-in way to accept orders from your website. Paypal is one
way for you to accept credit card and electronic check orders.
It's not the absolute best way, but is a quick, inexpensive way.
Later you can expand to a regular merchant account and
integrated shopping cart. You can do this after you've proven the
demand for your product exists.
How do you prove the demand for your product in the first place.
The simplest way is to run a test campaign at the pay-per-click
search engines. Spend just a few dollars on a Google AdWords
campaign. This allows you to refine your website copy and
confirm that people are willing to pay for your information and
even how much they're willing to pay.
As you run this AdWords campaign, you make minor changes to
your webpage to test price sensitivity and what wording on the
page works best. Google AdWords is the single fastest way that
I know of to drive highly targeted traffic to your website. You
can literally, have visitors coming to your website within
half-an-hour of setting up the site.
I won't explain AdWords here in this article since it would take
MUICH too long. Instead I will recommend the book where I first
learned most of what I know about AdWords from. This is a book
by Perry Marshall called "The Definitive Guide to Google
AdWords." You can get it and even a free 5-day e-course at:
http://www.1shoppingcart.com/app/aftrack.asp?afid=138586
Also, I encourage you to learn more about the hundreds of ways
that you can increase the "conversions" on your website.
Something as simple as changing one word in a headline, or
ending the price in the number 7 rather than 5, can increase your
sales by 50 times. However, this is something that you have to
test and refine. To learn all that I know about website
conversions, simply visit: http://TheRealSecrets.com
Fast-forward 20 days... and you have your simple booklet which
you're selling from your website. You're selling it for $19.97,
and $17.97 of that is profit since it's digitally delivered. Your
customers just download it to their computer and your expenses
are web hosting, credit card processing, and your AdWords traffic
generating campaign.
If you sell a measly 6 copies a day that's over $100 a day. That
$3000 per month is more than many people I know are earning
at a "regular job," and you'll be making it while sitting around
watching television!
Through testing little things on your webpage and in your AdWords
listing, you double it to 12 copies a day and you're at $6000
per month. You've just replaced that job and you can do it in 30
days or less. The secret is totally immersing yourself in the
project, otherwise it will probably take longer.
After you've done this simple plan once, you'll see that you can
really do it over and over again. You can create a whole series
of these booklets and market them from a whole series of
websites. People do it all the time. I do it all the time :-)
All of the elements of the plan laid out above are critical
though. Miss any of them and the plan is destined to fail. Most
people putting a similar plan into action miss verifying that there
IS a demand for their product idea.
Many people also create the perfect product, but market it
poorly. Their website doesn't convert well because they just
throw something up and start driving traffic to it. Once you have
visitors coming to your website you MUST test the various
elements in order to improve the percentage of visitors who turn
into customers.
There are tens of thousand of really great products "dying on
the vine" due to poor marketing!
This is a proven plan that I often have my mentoring clients
implement. I coach them through the process, but this is what
they do. It works for them and it will work for you. It doesn't
happen by itself, but just a thorough examination of the entire plan
should convince you that it does work. Now you only need to
implement it!
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Willie Crawford has been teaching others how to build an on-line
business since late 1996. Frequently featured in radio, magazine
and newspaper articles and interviews, Willie teaches the average
guy what the top marketers are doing but seldom talking about.
Willie provides detailed how to information in his newsletter,
through his personal coaching, and at his annual how to workshop.
Learn more at: http://InternetMarketingHowToWorkshop.com
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Limitless Marketing Ezine Published by:
Willie Crawford
2345 Whispering Pines Blvd.
Navarre, Florida 32566
Phone 850-939-5794
Cell and Voice: 850-974-1346
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