LIMITLESS MARKETING                   February 7th, 2003
ISSN: 1525-8459

PUBLISHER: Willie Crawford willie@williecrawford.com
P.O. Box 636, Valparaiso, FL 32580

Phone 850-651-3527/3594
Fax 850-651-3527

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Feature Article:


Cut Out The Middle Man For Maximum Profits
Copyright 2003 by Willie Crawford

We all know the secret to saving big money when
buying something in the off-line world is buying
it wholesale. We know that the more hands an item
passes through on the way to us, the more it's
going to cost. Everybody involved in the process
has to mark the item up in order to cover their
expenses and give themselves a little profit.

Any layers that can be trimmed in the process
of getting an item or service to the consumer
lowers the final cost to the consumer. That's
why I am a member of "Sam's Club."  I can buy
many items I use every day at near wholesale
prices.  I am a member of many other buying
clubs for the same reason.

I'm sure many of you look at the cost of goods
and services on-line and wonder if you can 't
reduce the price by getting them wholesale too.
You wonder if you can't cut out the middleman.
The answer to that question is often yes, but
the path is filled with dangers.

What is keeping you - and me - from buying more
things wholesale on-line?  When I look at a services
such a domain registration or web hosting, the
answer is either ignorance or fear.  I'm very
comfortable with my current web hosting arrangement
for example. I get very dependable service and a
price I am happy with.  Yet, like many of you,
I often wonder if I shouldn't be using a cheaper
service.

Actually, I know that I can host domains on my
own dedicated server for as little as $1 each per
month, and in some places for much less. I
know this because I've been contacted by big
web hosting wholesalers.  However, this is not
an area I want to venture into at this time. An
acceptable reason for me right now is that I don't
want to get involved in the technical end of things.
I have a friend in the hosting business and he
thinks it's a nightmare at times.  All of the
customer service calls for his bargain hosting
drives him crazy.


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If you are observant, you soon notice that you
really could probably become a supplier rather
than a consumer for just about any product or
service that you regularly consume. There are
"barriers to entry" but they are not that great.
YOU actually could open your own company providing
many of the services you use every day in your
on-line business.  If that interests you, it's
just a matter of doing a little research. You
also need a "little" capital to get started.

But what if you just want to feel more in control
of your web business.  What if you have that
nagging feeling that if you knew a little more
about the way things worked, you could cut your
operating expenses by 50 - 70%?  Is that possible?
Yes, it is.  You just need to know where to look
to uncover the facts that your current suppliers
certainly aren't going to encourage your to look
for.  You need to get over your fear of a little
technology too, since cutting out the middlemen
does often require you to understand how things
work.

Why am I rambling on and on about how you can
take charge of your business and cut out the
middleman?  Partly because I've recently started
doing more and more of this. I also wanted to
tell you about a workshop my friend Fred is
conducting on this very topic.  Fred has to be
irritating a lot of people, because he teaches you
exactly how to become your own web host, handle
your own domain registrations, and generally take
responsibility for the things that your business
survival depends upon.

Take a moment now and read some of the things Fred
shares with you!  You'll probably discover a whole
new world that you never gave much thought to. Don't
miss out on this:
<a href="http://williecrawford.com/cgi-bin/tk.cgi?fred">
http://williecrawford.com/cgi-bin/tk.cgi?fred </a>

It's virtually impossible for you not to benefit
from having read this article and investigating Fred.
That's because from this day forward, you will
always wonder if you could, and if you should be
getting a better price when you buy products on-line.
Asking questions like this and then taking the
appropriate action is one of the things that will
allow you to break out of the "pack."  At least
realize today, that the on-line world really is no
different than the off-line world, and that there
are ways to buy the goods and services you need
wholesale.  Then your job becomes to discover how.
I've shown you one answer :-)

Willie Crawford is an expert on internet marketing, joint
ventures, buying and selling reprint rights, and building
business through networking. His directory of seminars,
workshops, conferences, and tele-events is at:
http://InternetMarketingSeminarSchedule.Com

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**** Ad Contest ****

Each week we select one subscriber and give them a free ad
in this ezine. To enter simply copy the top sponsor ad and
email it to: contest@williecrawford.com

The winner of this weeks ad contest is: Adrian Talmatski

Adrian, send in your 60 word or less ad, formatted to 65
characters per line and we'll run it as soon as practical.
The ad is subject to our editorial scrutiny as we are picky
what offers we present to our subscribers :-)

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You'll thank me for this one ;-)


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PS
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