LIMITLESS MARKETING March 7th, 2003
ISSN: 1525-8459
PUBLISHER: Willie Crawford willie@williecrawford.com
P.O. Box 636, Valparaiso, FL 32580
Phone 850-651-3527/3594
Fax 850-651-3527
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Feature Article:
But What If You Can't Create Your Own
Product
Copyright 2003 By Willie Crawford
The real money IS in creating and marketing your own
products. You don't have to be on-line long before that
truth begins to sink in. It's no different than off-line
really. The off-line manufacturers earn substantially
more than their sales representatives. On-line, when
you create your own product, you become a
manufacturer. Your affiliates are commissioned sales
representatives.
But don't rush into creating your own products too
quickly. Creating a poor products is worse than not
creating you own products at all. Word will soon spread
about your shoddy products, you will spend a lot of
time and resources promoting the products and sales
just won't materialize. Information, including information
about the quality of your products spreads very fast
on-line. So create products that will merit good press.
While you are waiting to create that great product
what do you do? While you are waiting for that great
idea to hit you like a bolt of lightening, what do you
do for income? You market appropriate affiliate products.
Marketing appropriate affiliate products really can earn
you a nice, steady income - one high enough to live off of.
The whole key to succeeding at selling affiliate products,
while ideas for your own product ferment, is a very
simple formula. It is presenting the right product, to
the right audience, in the right fashion. Get any one of
these parts of the formula wrong and you're wasting
your time! So let's look briefly at each part of the
formula.
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The products you choose to promote is a personal
choice but one you need to give a lot of thought. You
should promote products that you really like, believe
in, and enjoy offering to others. You should feel that
the products are so good that you are doing your customers
a big favor by making them aware of the products. You
should believe in the products so much that you consider
it a dis-service not to tell you customers about them. If
you don't sincerely feel this way about the products that
you promote then it's time to change your product mix!
The products that you choose to promote should also
pay a decent commission. It's very difficult to recoup
your promotional costs on a product only paying a few
dollars commission. There are best-selling affiliate
product that pay hundreds of dollars in commission per
sale. Why not market the high end products if you can.
Also look for products that pay residual income.
Affiliate program where customers that you send to the
company is considered "your customers" are also highly
recommended. If you need help finding either, just email
me at: willie-35074@autocontactor.com
for my current
"Top Ten" recommendations.
The products have to be right for your target audience.
Listen to, or survey your subscribers and website
visitors to confirm what products they want. Listen in
on discussion boards to see what problems they are
trying to resolve. Really listen to what they are
saying in emails to you. They will often tell you what
products they really want. All you need to do then is
locate these product and make your audience aware of
them. If you cannot locate these product anywhere, you
may have discovered what product you need to create ;-)
The final part of the formula is presenting the product
in the right fashion. Sometimes that means sending a
personal recommendation or solo mailing. Sometimes
that means running ads in ezines frequently enough to
work. Don't forget that you need to run an ad many
times before many of your prospects even become
consciously aware of your product. You can run the
same ad 10 times, and then have a slew of customers
notice your product on the 11th time. The key is being
in front of your customer when they are ready to make a
purchase.
You also present your products to your audience in
private one on one email, or in your signature file.
For "high ticket" items, this is a big source of sales
for me.
The parts of your formula are integrated. That's
because your relationship with your customers also
enter the formula. It is a constantly shifting situations
but with some constants. Certain principles governing
human nature never change. To fully understand them
you should begin studying advertising psychology and
copywriting. You written communication is what your
prospects are going to see. It makes sense to learn to
create the best-written communications possible.
You probably should plan on producing your own products
or services if you're serious about being in business for
yourself on the internet. You should also makes sure
that your products are of the highest quality. While
waiting for that great product idea, offer only the
highest quality affiliate products. There are thousands
of affiliate products you can market to earn a nice income,
don't waste time marketing the garbage. Long-term, when you
begin marketing your own products, you will already have a
reputation for providing real value to your customers.
This will jump-start sales of your own products.
Willie Crawford is a marketing consultant, author and
speaker, specializing in building successful online businesses.
Ask about his upcoming Internet Marketing How To
Workshop,
May 2-4, 2003, Pensacola, Florida. Speakers include Tony
Blake, Armand Morin, Bob Silber, Stephen Pierce, Fred Gleeck,
Gary Knuckles and Willie. Call Willie for details at:
850-974-1346. This will be the networking event of the year!
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**** Ad Contest ****
Each week we select one subscriber and give them a free ad
in this ezine. To enter simply copy the top sponsor ad and
email it to: contest@williecrawford.com
The winner of this weeks ad contest is: Jim Hinck
Jim, send in your 60 word or less ad, formatted to 65
characters per line and we'll run it as soon as practical.
The ad is subject to our editorial scrutiny as we are picky
what offers we present to our subscribers :-)
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PS
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the answer to a nagging problem today. Just visit:
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