Limitless Marketing Ezine - June 9th, 2004
ISSN: 1525-8459
PUBLISHER: Willie Crawford - willie@williecrawford.com
2345 Whispering Pines Blvd, Navarre, Florida 32566
Phone 1-877-262-3367 (toll free in the continental United States)
Click Here To Get Your Own Toll-free Number!
~~~~~~~~~~~~~~~~~~~~~~~~~~ Willie Recommends...
Ever wonder why some people seem to have all the luck
while things never seem to go right for others....
it's explained here.
Start manifesting whatever you want in your life NOW
— Guaranteed!
Visit: http://eliteinnercircle.com/reports/c/7A
"Even before you ask, it is given unto you!"
I've formed a lot of relationships over the years, and meet
a lot of great people. One of the most talented copywriters
I've had the pleasure of working with in the past 6 months
is Patric Chan. He has a nice article on How To Write A
Killer Sales Letter that I recommend you check out. It's at:
http://automateinternetmarketing.com/inner/killercopy.htm
We will have a free brainstorming and networking call this
Saturday. The one last week was incredibly productive.
Here's what one attendee on last weeks call had to say:
"Hi Willie,
Thank you for doing your weekly 'Brain Storming'
calls.
There are 4 things about your calls that make them
more valuable than the usual 'teleseminars' most
online marketers are familar with:
They're held mid-day on Saturday, a time more
convenient to us busy marketers.
Because you encourage everyone on the call to
voice their experience, observations and freely
give their input, the calls are truly Brain Storming
sessions with genuine benefits the attendees
can use in their business now.
Each call includes a free review of 3 attendees
web sites. The lucky 3 are able to get immediate
feedback and expert critiques from you and the
other members of the Brain Storming session.
Huge value for the web site owners.
With the exception of your long distance charges,
the sessions are free.
Oh yeah, I just thought of a fifth reason why your weekly
Brain Storming sessions are a cut above the usual...
Because you allow un-censored input from the newest
online marketer, and from the experienced, seasoned
marketer, anyone interested in making money online - can
get an online marketing crash course on 'what's working
now' - every Saturday at:
"Willie Crawford's Front Porch Brain Storming Sessions"
Save me a seat in the cigar smoker's section...
Peace,
Edward Thorpe
http://www.LazyDudePublishing.Com
"He who helps the most people-Wins"
Discover How To Build Big Ee.mail Lists:
http://www.Co-Reg-Secrets.Com"
--------------
Why not join us this Saturday? Register, then request a
free review of your website. To register just send a blank
email to my autoresponder at:
willie3-56875@autocontactor.com
Finally, I want to encourage you to join me at a few
live events. Ken McCarthy's System Seminar in Chicago
this weekend is sold out. However, you can still join me
at Carl Galletti's Internet Marketing Super Conference in
Las Vegas, June 17th - 20.
Then for a relaxed and fun learning and networking
environment, join me on Holly Cotter's Affiliate Master
Cruise, September 23rd - 27th. I be speaking at this
workshop which will be conducted aboard a cruise
ship sailing between Miami and Cozumel, Mexico.
You can get more information and sign up for both of
these fantastic events at:
http://InternetMarketingSeminarSchedule.com
~~~~~~~~~~~~~~~~~~~~~~~~~~ Willie Recommends
Get an incredible 1700 minutes per month for only $39.95!
This very powerful tool can literally triple sales on your
website. People like hearing a voice on the other end
before they place large orders. Get your number today at:
http://TheRealSecrets.com/toll-free-numbers.html
Sorry, this is only available in the continental United States
Copyright 2004 By Willie Crawford
When investigating starting a business on the Internet, the
advice you'll very frequently get is to build a business in a
very targeted niche. You'll even be advised to find a niche
within a niche in some cases.
By focusing on a very tight niche, and offering only
products, services, and information within that niche,the
market naturally gravitates to you. The world will begin
recognizing you as the expert.
When someone is searching for information on that topic
in the search engines, since your site is so focused, it
naturally ranks higher. Since you've spent a lot of time
really researching the topic and related keywords, you
should naturally perform better in the pay-per-click search
engines too. Your focus will enable you to uncover
advantages that others miss.
As you initially choose a niche and begin to do your
research, you may notice that there are already a LOT of
people in that niche. There are already a lot of established
competitors. So you begin to doubt whether or not to get
into that market. How can you be sure that you're not
wasting your time by getting into an already saturated
market?
My rather bold statement to clients who ask me this
questions is that as long as you differentiate yourself
sufficiently, you have NO competition.
If you enter a market where there are already a lot of
sellers, that's a good sign. It means that people are
interested in that product category.
If you check at the pay-per-clicks and there are already
500 bidders, that's a good sign. Usually, that means that
the demand is so high that it attracted all of those
bidders.
Your challenge, again, become to find a unique, unfilled
need in that crowded market and fill it. How do you do
this? You begin with research. Keyword research is the
easiest way to do it.
Here's how I begin, and how I often have clients begin...
Brainstorm, every term that you can think of related to
your anticipated niche. Then use a keyword research tool
to look for related terms. As you compile a list of more
and more terms related to your topic, you're doing two
things. You're searching for an under-served segment, and
you're looking for terms that you'll target in your search
engine marketing efforts later.
Absolutely the best tool that I've found for assessing the
competition in a given niche is a piece of software called
Ad Word Analyzer. With this tool you enter a single word
or phrase. The software then queries the Overture
(pay-per-click) search engine database. It finds all of the
related terms that people did searches on in the past
month.
Next, Ad Word Analyzer queries both the Google
AdWords and Overture databases to see how many
pay-per-click campaigns are already active. This gives
you a very powerful snapshot of:
- How many searches were done for each term last month
- How many webpages there are targeting each term
-The ratio of searches to webpages targeting the searched
term
- How many pay-per-click campaigns there are at Overture
targeting a term
- How many pay-per-click campaigns there are at Google
AdWords targeting a term
That is very powerful information! If you see that a lot of
people are searching on a term for example, but that there
aren't many merchants targeting this market, it may be a
good market for you. It may also not be a good market. It
is entirely possible that the reason no one is targeting the
market is because people interested in that topic are
largely unwilling to spend money on things pertaining to
the topic.
So a good place to start is with Ad Word Analyzer. It was
created by my friend, and fellow Floridian, Jeff Alderson.
You can get a copy of this essential tool at:
http://TheRealSecrets.com/adword-analyzer.html
This is the place to start in researching your market. Your
focus should be on doing keyword research and spending
a LOT of time investigating the market before you start
building a website or promoting a product.
Marty Foley and I have done two recent tele-seminars
centered around choosing keywords, using pay-per-clicks,
generating traffic, and increasing website conversions.
Altogether these two tele-seminars are more than 4 hour of
discussion and insights into building a finely-tuned
marketing machine. I encourage you to check these out.
You can grab both transcripts at:
http://MasterThePayPerClicks.com
Getting back to the very basic question of when is a market
overcrowded - it's overcrowded when you can't make a
satisfactory return on investment in that niche. What you
consider a satisfactory ROI is a personal judgement. It
depends upon what you could get if you invested your
resources in an alternative investment.
Frank, I don't see why you'd want to enter an arena where
the competition is already very fierce... such as Internet
Marketing. I've already shared with you (in earlier articles)
that there are people quietly making six or even
seven-figure incomes off in fairly obscure niches. My friend
John Evans wrote about nine such people in his book
Success Alert. This book is required reading for anyone I
mentor or coach and is available at:
http://Success-Alert.com
One final opinion on over-crowded niches.... Many people
get excited about a potential product until they start their
research. Then when they see that there IS competition,
they use that as an excuse not to go through with the project.
They then move on to another potential niche, and repeat the
process. After they've checked out 20 different niches, and
concluded that they're all too competitive, it's really time for
them to take a serious look at their thought process.
Hopefully you do thorough research, but don't let a little
competition stop you from entering a market. If there is no
competition in a market, it's often because others have already
investigated that niche and determined it to be a total waste of
time. Sometimes it's good to follow the crowd... Just figure out
a way to stand out in that crowd.
-------------------------------------------
Willie Crawford has been teaching others how to build an on-line
business since late 1996. Frequently featured in radio, magazine
and newspaper articles and interviews, Willie teaches the average
guy what the top marketers are doing but seldom talking about.
Willie provides detailed how to information in his newsletter,
through his personal coaching, and at his annual how to workshop.
Subscribe to Willie's free course at: http://williecrawford.com/
~~~~~~~~~~~~~~~~~~~~~~~~~~ Willie Recommends
20 Powerful Tools To Generate Tons Of Free, Targeted Traffic To
Your Website - Check them out. They give people a reason
to come back to your site over and over again. They work!
http://www.profitautomation.com/app/adtrack.asp?AdID=61373
-------------------------------------------------------------------------------------
Limitless Marketing Ezine Published by:
Willie Crawford Inc.
2345 Whispering Pines Blvd.
Navarre, Florida 32566
Phone 850-939-5794
Cell and Voice: 850-974-1346
========================================
If you found this ezine valuable Please forward it to a
friend who could use a little help with their online
business :-) Tell them they can subscribe by visiting:
http://www.williecrawford.com
Your information is never sold, traded, or shared with
anyone!
========================================
Now that you've seen how useful Limitless Marketing Ezine is, please use this box to subscribe :-)