How To Actually Receive Email Lists That You Subscribe To
Copyright 2004 By Willie Crawford

An article in the June 2004 issue of Time Magazine reported
that 40% to 70% of email sent to the four major Internet Service
Providers (ISPs) is deleted at the server, before it even gets into
your email box. Those ISPs are MSN (including Hotmail),
Yahoo, Earthlink and AOL. Other ISPs also delete a lot of
wanted email.

The ISPs do this to get rid of all of the unwanted "spam." There
are companies that collect email addresses from various
sources and then sell lists of millions of email addresses to
spammers. These spammers then mail their offer to these
huge list hoping that a tiny fraction will be interested in
whatever they're selling. Even though 99.99% of the
recipients may not be interested, the spammers consider it
worthwhile for the .01% response.

ISPs use software that scores email as it arrives. The software
looks for combinations of trigger words, lots of words with all
capital letters, lots of exclamation points, and lots of emails
coming from the same source. They take these as indicators of
spam.

The last trigger listed above causes a problem for many email
publications. If you are on an ISP such as AOL, you may be
subscribed to a list that has 1000 other AOL subscribers. When
all 1000 subscribers receive their copy at once, the software
sometimes assumes it's all spam, and simply deletes it. So if
you are subscribed to an email list, but not getting copies, this
may be what is happening.

There are a few things you can do to help ensure you receive
lists that you subscribe to or email from people that you want.
It differs from ISP to ISP so I'll just list the big ones here.

1) With many ISPs, the system will check to see if the from
email address is in your address book before deleting it. So,
adding the address that a favorite subscription comes from
may help there. Add the name and/or the email address
depending upon what your system allows. This was the way
AOL worked when I last checked.

2) Some systems allows you to add someone to your approved,
or "whitelist." It checks to see if an email address is on the
approved list before deleting possible spam. This was the way
that Hotmail worked when I last checked... except Hotmail calls
it a "safe list." You'll find your Hotmail safelist under the "Options"
link.

3) Some systems "learn to recognize approved sources." If
you go through your spam, junkmail, or bulk mail folder, and
move email from an approved source to your Inbox, many
systems will allow subsequent email from that source through.
This was the way Yahoo! Mail worked when I last checked.
On some systems there is a "this is not spam" button or
checkbox that you need to use.

If I didn't cover how it works on your system, you will need to
contact your ISP or read through the online help files. Technical
Support at most ISPs will be happy to tell you how to ensure
you receive email that you want. This can be very important
because some of the email filtered out can be personal emails
from relatives or important business email. A very high
percentage of this gets deleted too without most email users
knowing anything about it.

A final thing that you can do is to help educate the senders of
email that you want to receive. If you are not getting copies
of a favorite list, perhaps the publisher doesn't know he is
violating the rules. Send the editor/publisher an email and
suggest that they get a copy of "The 21 Deadliest Spam Filter
Violations." They can get a free copy here:
http://myQuickPayPro.com/qpp.cgi?adminid=3054&id=91007
You can also have them come and read this page ;-)

The bottom line is that a very high percentage of legitimate
email is not being delivered. It's simply be deleted at the
server. There is nothing those sending the email can do to
100% assure that you get the email that you want. One of
the tips above may be the solution to a nagging problem that
you've been experiencing.

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Willie Crawford is a corporate president, published author,
seminar speaker and host, tele-seminar speaker and host,
retired military officer, karate black belt, network marketing
trainer, and lifetime student of marketing. He shows people
how to actually generate substantial income on-line using
very simple systems. An example of such a system can
be studied and duplicated at: http://ProfitMagician.com

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