11 Amazingly Effective Web
Copywriting Tricks
By Willie Crawford
The most important factor in your website making money
for you
is your web copy. You use words, pictures, and sounds to
get
across why they need what you have to offer. Therefore,
it makes
sense to devote considerable time to learning to write
better
copy. All of your other efforts are useless if your site
visitors aren't led to taking the appropriate action when
they
get to your website. Many people are intimidated by the
"craft"
of copywriting, but here are 11 simple things you can do
to
improve your bottom line:
1) Write and use good headlines. When a person lands on
your
webpage you only have a few seconds to convey why they
should
stay. You must immediately get across to them what
benefit
they will gain from continuing to read your webpage. A
strong
benefits-filled headline right across the top of your
page gets
this across nicely.
Benefits-ridden sub-headlines continue this job
throughout the
page. Study famous, effective headlines and then
experiment by
modeling yours after them. If your headline doesn't
engage them
- they'll just click away! If you introduction bores them
or
fails to tell them what your site is all about, they will
just
click away.
2) Use great title and description metatags. When someone
comes
across your website listing in a searchengine they have
no clue
what your website is all about. Use a title metatag that
tells
them and promises them a benefit for visiting. Continue
the
"sale job" with your description metatag. You
only have a few
seconds to convince a person looking at a page of
searchengine
returns why he should visit your site. A good title and
description will get him to visit your site over a site
with a
higher listing but with poor metatags. Make sure your
listings
yell "here's what you are looking for!" Also,
use a different
set of metatags on each page. This allows you to populate
the
searchengine database with more benefits-filled headlines
and
improves your chances of being found.
3) Use a photo on your webpage. It doesn't matter if you
don't
look like a movie star. It engages another one of the
senses and
lets your visitor know that you're a real person -
waiting to
interact with him. Do use discretion though and make sure
you
photo conveys the image that will help sell your product.
You
want your picture to build trust and a sense of them
"knowing"
you rather than uncertainty.
4) Consider putting a picture of your pets or children on
your
webpage. This also conveys that you are just like your
potential
customer. People like dealing with people that are
"like them."
Since so many household have dogs, and many people are
fanatical
about their pets, a nice photo of you dog generally
enhances the
effectiveness of your webpage. Make sure it doesn't
somehow
distract from the overall effect of the page though.
5) Put your signature on the page. Just scan it in or use
some
of the software available to create one. People feel that
they
can tell a lot about a person by their signature and many
top
copywriters advise using one on your page. It's another
factor
that makes you seem real rather than just a name. It
conveys a
certain "warmness." It conveys that you sealed
your offer with
your signature.
6) State your offer on the page several time using
slightly
different words. Top copywriters all do this. They state
the
offer and then re-state it. Some go over the entire
package
deal several times. This works. If a person reads the
entire
page he hears the important points several times and the
offer
sinks in. If the person skims, he still sees the
important
elements of your offer.
7) Give an iron-clad guarantee. Some credit card issuers
and
firms such as Clickbank have made recent changes to the
length
of the guarantee you can offer. Make sure you comply with
their
requirements, but generally, the stronger your guarantee
the more
sales you'll make. Very short guarantee periods will
increase
your refunds since buyers will be pressured to make a
decision on
whether or not they are satisfied very shortly after
making the
purchase. With a long guarantee, they don't dwell on the
time
limit and get a chance to really get to know and love
your
product. I personally like no-questions-asked, 100%
money-back
guarantees. Make the time limit reasonable but one that
reassures.
8) Look very closely at your website colors. Make sure
that
the text colors don't clash with the background colors
and make
them difficult to read. People won't struggle to read
your
webpages - why should they! Look at your webpages on
several
different computers, with different monitors, and use
several
different browsers. Psychologist also teach that colors
dramatically affect our moods. Make sure you aren't using
a
color that tends to incite irritability and anger. Use
soothing
colors or color that tend to make a person feel happy
instead.
9) Have a call to action on your webpage. Tell the person
specifically what you want them to do. Tell them to
"click
here to place your order now" or "enter your
email address here
to subscribe free." Things that seem intuitive to
you may not
be to your surfer. People are much more likely to take an
action if you tell them to. Tell them exactly how to
place
that order.
10) Get someone else to review your work. If possible
have
someone who knows something about the industry and/or
copywriting
to review your webpages. Have them go through the entire
buying process (following your links from page to page).
Ask
for frank feedback. If you don't have someone you can
use,
ask on one of the marketing discussion boards, but also
consider
who is offering the advice that you receive. This will
keep
you from making silly mistakes that can kill sales. We
often
read what we meant instead of what we said. We often use
words
that won't trigger our spell checker when we meant
something
else. For example, the mistake I make the most often is
that I
write "you" when I meant "your."
11) Use testimonials. Ask satisfied customers for
testimonials.
Sprinkle credible, believable testimonials throughout
your copy.
Testimonials from people "like" your prospect
are the best. I
have an entire article on how to get all of the
testimonials you
can use. I'll run it next week so be sure not to miss it.
It
details how I have collected hundreds of sales making
testimonials.
Start looking for ways to incorporate these 11 simple
copywriting
tips into your webpages today and you'll seem immediate
results.
-------------------
Willie Crawford has taught thousands the secrets of
operating a successful on-line business through his free
Internet Business Success Course. For hands-on training,
join him at the Internet Marketing Power Workshop. Leave
the workshop with you very own product, which easily
sells
for $300 (100% profit). Register now:
http://williecrawford.com/cgi-bin/tk.cgi?keys
---------------------------------------------------------------
Note:
This article first appeared in our ezine, Limitless
Marketing Ezine. I publish original material
similar to this in each weekly issue. If you are not
a subscriber please sign up today using the form at:
http://williecrawford.com/cgi-bin/index.cgi
Feel free to publish this article in your ezine,
in your ebook or on your website. A note telling me
that you published the article would be appreciated.
My email address is willie@williecrawford.com
Thank you,
Willie Crawford
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